In 2016 I sold my company, SCG International, to my Russian client, Sait Gutseriev, executive for the Safmar Group. This has given me the opportunity to embark on a new era, acting as an independent consultant after the responsibilities of running a company for 25 years. While I have always enjoyed providing strategic advice and creative solutions across a wide range of sectors, I can now focus on activities that I particularly enjoy and continue to intrigue me.As a branding consultant and architect I enjoy leveraging the expertise gathered in both disciplines. Working with client teams and other consultants, my aim is to help synchronise the human, physical and digital touchpoints that will create the desired experiences to achieve market advantage. This is particularly relevant in ‘placemaking’ –a now overused term to cover a wide range of activities to make a location, venue and activity special for target audiences and users. I am a passionate believer that branding involves all aspects of organisational behaviour. My commentaries and presentations range across a diversity of issues and draw on extensive experience of working in international markets as a high level adviser to senior management.My website clivewoodger.com is where I post latest blogs, published articles and presentations, it is also where you can access my previous published and presentation material. You can find a range of presentations on real estate, banking and retail if you check out SCG London’s library on slideshare where there are more than 40+ presentations I have made over the last few years. http://www.slideshare.net/SCGLondon/presentations?order=latest