Christina Kay Email & Phone Number

London, Gb

London, Gb

London, Gb

Focused on retaining & investing in our customers, ensuring success in their roles.

Cambridge, Ma, Us

Cambridge, Ma, Us

Forrester is the only global research and advisory firm that supports leaders across marketing and technology roles with integrated research and tools, data-driven insights into consumers and businesses, custom consulting, events, and peer executive programs. Aligned by role, we provide relevant, objective, and timely solutions from thought leading analysts.

London, Gb

 Re-ignited previously lost/diminished accounts with direct corporates eg. Agent Provocateur & signed to contract. Set up Telesales team from conceptual to functional, including reporting, lead generation, segmentation, targeting & bonus schemes, alongside operational functionality. Innovated & implemented purpose built CRM system & reporting Responsible for sale of print as well as digital services eg, DAM, ebooks/pubs, apps & Augmented reality.

Munich, By, De

 Sole responsibility of UK arm of multinational company including P & L & payroll Re-structured sales & research team. Responsible for all UK & Ireland marketing & promotions. New business development & relationship building with key Ad agencies (eg RSA, Saatchi & AMV BBDO), direct clients (BBC, National Geographics) & production houses, as well as potential new markets. Maintained & extended current business & relationships, where applicable with preferential agreement contracts, as well as renewing lapsed business. Created & maintained accurate control systems for category business/team performance.  Responsible for sales target planning/budgeting & ensuring achievement of sales objectives. Developed, analysed & implemented sales strategies.

London, Gb

 Reduced outstanding query amount from £14m to £7m in 3month period Responsible for contract reconciliation & payment for all NI Commercial worth in excess of £30m for clients such as Vivaki, Group M etc). Set up Business Analytics team from concept to functional, developing reporting structure for all Commercial areas, inc Digital, Sales Support (Trafficking etc). Created & maintained accurate control & early warning systems for category business/team performance (including KPI’s, Revenue, Yield, Telephone Systems & Query Reports). Responsible for managing the updating, maintenance, distribution, quality & reliability of reporting & analysis through relevant reporting systems. Project Management of new systems/implementations for Commercial business – Microsoft Dynamics CRM, Contracts & Pricing Engine, SAP based Deal Management system, DIY Advertising. Responsible for identifying efficiency savings & promoting more effective processes.

London, Gb

London, Gb

 Managed team cross platform team of 35 with budget of in excess of £20m. Contract negotiation, reconciliation & payment in excess of £4m (COI, Odgers etc) . Responsible for research, project management, planning, budgeting & launch of thelondonpaper. Identified & launched new atypical revenue streams, eg Event Sponsorship. Created & maintained accurate control systems for sales team. Knowledge of performance v’s budget & status of marketplace (marketshare, incentives & competitor activity). Responsible for target planning/budgeting & ensuring achievement of objectives. IT Project innovator & implementor Developed, analysed & implemented sales strategies.

London, Gb

 Youngest Group Head ever appointed, Group Head of the Year 2004. Best 100 Companies supplement & corresponding web pages (highest revenue of any Sunday Times supplement, increased revenue in 1 year from £20k to £350k). Launched CAREER supplement & Crème magazine - brand new revenue stream with mainly Display & Digital advertising in a traditionally classified print arena. Conceived & launched Chartered Institute of Management supplement, the 1st of the Solutions business. Delivered multi-platform KPI’s consistent with product innovation & development. Designed section strategies (yield, volume, inventory & business development). Delivered integrated solutions, using suitable 3rd parties where appropriate. Managed, motivated & developed a multi discipline team ensuring a cohesive customer experience & the delivery of excellent business solutions. Administered efficient cost control & revenue generation policies/processes. Maintained & developed agency, consultancy, customer & internal relationships.

London, Gb

 Sales Person Of The Year. Numerous Sales Person of the Month & Quarter awards. Dealt with Ad Agencies, Recruitment Consultancies & direct clients (Peugeot, Cadburys).

London, Gb

Mixture of new business cold calling & account management.

Bachelor Of Business Administration (Bba), Business & Marketing

Education record