Leon Cheng Email & Phone Number

New Territories, Hong Kong

New Territories, Hong Kong

Hong Kong Sar

2nd Year: Assistant Manager, Healthcare and Biomedical Services, Service Promotion1st Year: Assistant Manager, Business Development, Exhibitions and Digital Business Department A. Watch & Clock Fair + Salon de TIME. Recruited exhibitors and brands in Salon de TIME, Pre-owned Watches and Pageant of Eternity zone. Pitched international famed brands to participate in the fair. Served as overall in charge of new initiatives such as green labels and retail arrangementB. Gifts and Premium Fair · Curated and organized the Cultural and Creative corner and Outdoor and Sporting Goods zone, showcasing unique and innovative gift items that highlighted Chinese and local artistry and craftsmanship.· Organized and hosted the opening ceremonies of the pavilion, ensuring smooth operations and creating a positive and welcoming atmosphere for exhibitors and visitors.· Arranged sponsored gift initiatives, working closely with sponsors to effectively showcase their products and promote their brand identity during the fair.· Collaborated with the marketing department to develop and implement strategies for exhibitor promotion.C. Lighting Fair (Autumn Edition)· Formulated an innovative top-up sponsorship scheme (HKD 2million) to attract international brands to exhibit in the new Connected Lighting Zone.· Delivered the top-up package for Connected Lighting Zone exhibitors by coordinating with various internal teams before and during fairs, including MMR, OP, CR, SE, and BBM teams.· Collaborated closely with the MMR team to ensure high-quality deliverables for the fair, including fair websites, press releases, eDMs, newspapers articles/advertorials, online news, social media content, etc.· Hosted various tours and events during the Lighting Fair, such as Overseas Journalists Tour, Local Media Tour, Overseas Journalists Meeting, and prepared event rundowns in advance.· Conducted interviews with exhibitors to collect feedback for future fair’s improvements.D. Sponsorship

Hong Kong Science Park

• Coordinated with cross-functional teams in Hong Kong, China and Thailand (including sales and marketing, planning and shipping teams) to ensure production and shipment targets were met and customers’ KPIs were fulfilled• Processed sales orders from customers in over 20 countries, ensuring accuracy and timely delivery of products to customers• Analysed customers' monthly forecast and actual sales data, identified trends, and made recommendations to sales and marketing teams to drive growth and increase revenue• Negotiated surcharge with customers’ sales team to ensure profitability and maintain positive relationships • Prepared monthly report to customers, highlighting production and shipment status and key performance metrics• Participated in new project development by providing quotations and schedule updates, serving as a major channel of communication with customers to ensure their satisfaction and address any concerns or issues that they may have had

Hong Kong Sar

• Conducted company’s background checks in the Business Registry and input into designated system• Created a scoring system based on default risk, cash flow and company reputation to segment 100 companies inside the database • Advised the Directors’ Board on follow-up actions for each segmented group

West Kowloon, Hong Kong

• Negotiated teaching style with supervisor based on individual students’ learning ability to heighten students’ strategic and logical thinking • Provided effective feedback on 100 students’ daily writing assignments in terms of content, language, organization and coherence • Liaised with parents to cultivate students' positive learning attitude and proposed recommendations for improving academic performance

New Territories, Hong Kong

• Prepared useful handouts and quizzes for around 20 Form 5 BAFS students • Analyzed different question types in HKDSE Past Papers, particularly word problems, and equipped them with skills in handling them

Integrated Bachelor Of Business Administration, Concentration: Quantitative Marketing And Finance

Activities and Societies: CUHK Campus Recruitment Ambassador CUHK Business School Student Ambassador HKFBS - Member Strategic Marketing.

International Semester Exchange

• Semester Exchange – International Business Administration • Subjects taken: Brand Management, Service Marketing, European Integration.

Online Summer Study Programme, European Cultures And Identities

• Virtual Student Exchange – European Cultures and Identities • Led a team of four and collaborated with international students.