Claudia Moro Email & Phone Number

Switzerland

Zurich, Switzerland

London, United Kingdom

Senior Account Strategist for the European market, providing professional digital strategy advice to top tier publishers including best practices when analysing real-time analytics data, and wider impact on their business, in an end-to-end digital marketing process.• Guide clients through the adoption of the VR solution to help them reach business and marketing goals• Hold executive workshops, onboarding trainings and webinars for publishing management and newsroom staff• Responsible for developing long term partnerships and client satisfaction to ultimately drive contract renewals• Educate clients on actionable insights, including best practice recommendations to optimise CTR/Revenue• Manage smooth integration of VR in publisher’s CMS by identifying internal workflows, business objectives, and business needs, in collaboration with their editorial as well as technical teams• A key stakeholder in a broad range of internal and external projects (R&D, Product Mgmt, BD/AM)• Provide pre-sales product demonstrations and expertise in modern marketing practices / platform use casesPreviously - Senior Account Manager DACHHired as the Senior Account Manager to establish a presence in the DACH market. Providing strategic and tactical expertise in the integrated landscape of content marketing, including traffic acquisition campaigns for major brands, agencies, and publishers.• Identify account strategies for long term revenue growth by analysing trends in performance data• Managing launch and optimisation of content recommendation widgets• Analyse and optimise campaigns to meet client’s marketing/audience acquisition targets• Organise regular account review meetings to consult on performance as well as improvement plans• Identify opportunities for product expansion, create up sell proposals and negotiate contract renewals• Drive sales team in pre-sale, working closely with parties such as Product Management and Engineering

Zurich, Switzerland

Assisting new and existing customers of the FircoSoft filtering solutions.Project Management:• Assist sales and alliance team in pre-sales campaigns• Creation of customer focused service proposals and technical / functional specification reports• Full life cycle project management of new implementations and software version upgrades• Provide functional and architectural expertise throughout the project until rollout to production• Customer account management and coordination of regular follow-up meetingsProfessional Services:• Presentation of new applications or releases to new and existing customers• Implementation and configuration of the filtering solutions on customer site• Perform end-user training and maintain the documentation of the customer’s infrastructure• Contribute ideas for improvements of solutions and infrastructure, striving to improve processes• Assist Professional Services Consultants with technical or compliance questions (KYC / AML)• Perform in-depth technical research of software products relating to technical or functional issues• Frequently communicating status of issues and reporting on support activity for training purposes• Participate in compliance and marketing events and prepare FircoSoft customer network meetings

Zug, Switzerland

Supporting Interactive Brokers' & Timber Hill’s Trading Systems (Brokerage & Market Making)Technical Operations:• Ensuring the functionality of exchange connections as well as new implementations• Testing and monitoring global trading systems, reporting problems to various business levels• Assisting developers during exchange migrations and integration of new trading sectors in the European market throughout design, test and launch• Liaising with the business and external vendors to deliver resolutions in a fast paced environment• Analysing support activity and enhance automatic notification solutions (scripting) for support improvement purposes• Performing business analysis of support procedures for technical product perfection• Documenting new implementations and technical specificatio

Zurich, Switzerland

Supporting UBS Investment Bank's Trading Systems (Foreign Exchange)• Technical and business related support of all FX trading applications• Maintain business to business relationships at the highest level of professionalism• Examine client inquiries in a knowledgeable and responsible manner to a granular level• Documentation of the functionality of different transaction-based systems and software• Develop a thorough understanding of UBS’ FX pricing and company procedures• Report client liaison and support occurrences to contribute to the improvement of the technical • Analyse and improve business processes by interpreting client expectations• Maintain and document the infrastructure and new implementations of systems and software

Zurich, Switzerland

Responsible for the end-to-end process for all sunrise GSM mobile customers across various systems• Full life cycle coordination of IT-Projects during planning, development, design, test and implementation • Providing technical specifications and assistance to business departments and processes• Map business requirements and create technical designs for various systems• Collaboration with internal IT specialists and defining functional / technical content in projects• Integration of new functionality whilst managing production software rollouts and bug fixes • Development and implementation of operational change requests• 2nd Level support of the Clarify CRM system, responsible for the mobile end-to-end process • Assign cases throughout the team and ensure high quality support• Focus on problem management, review and monitor on-going incidents• Train and present upcoming software changes to the customer service department

Zurich, Switzerland

Application Support for the sunrise CRM system, specially for the GSM Mobile area• 2nd Level support of the Amdocs Clarify CRM system• Responsible for production software rollouts as releases, bug fixes and configuration changes• Development of operational change requests (OCRs)• Escalation of cases 3rd level support teams• Provide support to the test centre• Ongoing documentation of known problems and procedures

Master Of Science, Digital Marketing Leadership

Bachelor’S Degree, Bachelor Of Arts (Honours) In English Language And Literature

Certificate Of Higher Education In Humanities

Diploma Of Higher Education In Humanities

Certified It Systems Engineer, It