Christina N. Email & Phone Number

Indianapolis, Indiana, United States

Indianapolis, Indiana, United States

Indiana, United States

Greater Indianapolis

Indianapolis, Indiana Area

• Manage all in-house marketing efforts, including proposal/interview process, collateral materials, develop strategic marketing plans and implementation efforts to reach our growth initiatives, increase client.
• Reinvigorate external brand perception with creative strategies including internal brand training, and external targeting, positioning, strategic direction, and tone through content development shared on multiple.
• Bolstered brand perception with a new website resulting in a 117% overall traffic increase from the previous year, with more than 70% of which were new visitors. Increased LinkedIn followers by more than 50% in the.
• Increased client interaction through proposals and qualifications packages by 177% from the previous year (2018/2019)
• Revamped internal newsletter with an increased open rate from 21% to 80%
• Improved processes and systems for better brand alignment

Indianapolis, Indiana Area

• Lead the firm’s marketing efforts for three office locations including Indianapolis, IN, Gary, IN, and Chicago, IL
• Managed the marketing plan, proposal/interview process, brand, collateral materials, photography, internal/external communications, social media, and website for the firm
• Maintained contacts, client surveys, opportunities, competitor analysis, and activities using Cosential CRM software
• Represent the firm at trade shows, business opportunity fairs, and industry association events
• Managed the launch of the firm’s first electronic newsletter using MailChimp
• Completed a re-brand of marketing materials including corporate brochure, project sheets, and resumes

Indianapolis, Indiana Area

• Oversaw the coordination and assembling of qualifications/proposals/presentations: writing and editing text, design layout, graphics, resumes, etc., with oversight and input from business development
• Developed customized marketing materials to address technical factors and marketing appeal for prospective clients
• Managed inventory and storage of project photos and graphics
• Administered and tracked company website and social media efforts on Facebook and LinkedIn
• Within the first eight months: developed a CRM database with ACT!, created brand guidelines, completed resumes for all staff, created more than 40 project sheets, completed 35 marketing proposals
• Associated Builders and Contractors, Inc. - Authored four winning Associated Builders and Contractors award submissions and one winning Engineering News-Record award submission

Indianapolis, Indiana Area

• Developed and implemented annual budget and marketing plan as well as assist with the firm’s overall strategic plan
• Managed qualification, proposal, and presentation activities including strategy support and team development
• Led the implementation of a company re-branding solution to update the firm’s goals, messaging, and culture to strategically position the firm within its primary markets
• Administered website and social media efforts on Facebook and LinkedIn
• Managed collateral needs including project sheets, sales materials, resumes, photography, and presentations
• Promoted to Marketing Brand Manager in September 2013

• Facilitated the development of marking materials for accuracy, timeliness, and brand compliance
• Launched the social media networks for the Indiana ACS offices and executed the overall social media strategy
• Developed and maintained content for event websites, advertising materials, and social networks
• Prepared public relations plans, media reports, and strategies for events and programs
• Induced confidence to new hires and volunteers through brand training to publicly represent the association
• Comet Award recipient for the assistance in several projects, including a statewide social media campaign, four external publications, and collateral materials for the Indianapolis Discovery Ball

• Accountable for executing media relations for 12 state representatives
• Promoted to lead Publications Division in Fall 2005
• Assisted with the construction and delivery of press releases, weekly columns, letters-to-the-editors, speeches, radio feeds, television interviews, media advisories, and press conferences
• Established and maintained cooperative relationships with more than 200 media outlets
• Initiated and scheduled radio, newspaper, and television interviews with media outlets
• Design and oversight of print publications including quarterly newsletters, bi-monthly postcards, weekly handouts for town hall meetings, brochures, pamphlets, and posters

Journalism, Public Relations And Marketing

Activities and Societies: Excellence in Leadership, PRSSA, Cardinal Communications, AD FedAwards: Fred Woodress Writing Award, Most.

Photography

Activities and Societies: Beginning Black and White Photography Fall 2007, Beginning Digital Photography Spring 2008, Creative Digital.

Education record