Cloé Marinho Lankhorst Email & Phone Number

Amsterdam, North Holland, Netherlands

Crafting, implementing, and strategise the brand experience. Ensuring a consistent interaction though all channels that align with the brand's values, promises, and objectives.

Amsterdam, Noord-Holland, Nederland

Establishing strategic plans for both short and long term growth and stability of the WoTO™ program. Curating and developing event concepts, evaluating the space and overseeing projects from ideation to execution. Collaboration with internal (BYBORRE team) and external stakeholders (partners).

Amsterdam, Noord-Holland, Nederland

In charge of the roll-out of the permanent showroom and event space WoTO™. Conceptualizing and executing the program’s mission and vision, designing the space to optimize visitor experience and journey, setting up systems to run the program, coordinating the involvement of multiple departments including Impact, Product, Operations and Commercial as well as collaborating with sponsors and 16 founding partners.

Amsterdam, North Holland, Netherlands

Creating content and running social media campaigns for different brands within the apparel industry.

Amsterdam, Noord-Holland, Nederland

Conceptualizing and implementing campaign & content ideas, creating digital content for all online communication outlets. Optimizing advertisements to generate increased leads and visitors to the webshop, ultimately driving sales growth.

Amsterdam En Omgeving, Nederland

Producing campaigns and content for various digital channels, including social media platforms, the website, and the newsletter. Coordinating and managing collaborations with influencers, magazines, and other brands. Optimizing and creating advertisements on platforms such as Facebook, Instagram, Pinterest, and Google.

Zaandam

Develop in store communication materials, such as posters and shelf cards. Design and write newsletters, posts and brochures for internal communication and between stores. Collaborating with publicity agency Giesbers ensuring the work reflects the brand identity.

Amsterdam Area, Netherlands

Developing a brand identity to establish and raise brand awareness during the early stages of the platform, taking on managing social media presence, designing flyers, initiating a funding campaign, and fostering a social community.

Bachelor'S Degree, Communication, Creativity & Marketing

Focus on both the creative and business aspects of running a business. Analyse market opportunities and develop concepts for existing.

Fashion Business

Applying consumer research and trends analysis to anticipate future consumer needs and inform strategic brand identity decisions.

Study Abroad In Tokyo (Minor), Marketing

Analyzing and developing concepts specifically tailored for the Japanese market during a four-month minor program in Tokyo. Creating.

Havo, Culture & Society

Activities and Societies: Steward (supervision, safety and event coordination)