A specialized social media agency, focused on account growth for athletes, music artists, creators, brands and more. Garnering 1.3 million views on first client's single post, using platform best practices, engagement tactics and social media strategies for ultimate reach — and that’s just the beginning. ☺️

• Grew X Games social platforms by 10 million followers; Executed content strategy for all X Games social media platforms growing its following from 6 million to over 16 million during my 7-year tenure• Pitched and strategically partnered with Meta for an @instagram feature on X Games athlete Eileen Gu (2023 | 20M views) resulting in 5-figure athlete and brand follower growth.• Lead all social sales partnerships and maintained 100% execution rate YoY• Averaged double and triple-digit growth YoY and event-over-event during my tenure

• Negotiated Disney & ESPN’s first TikTok co-marketing partnership resulting in quadruple-digit growth• Continued the TikTok partnership for 3+ years in a row – placing X Games on TikTok’s Discover Page for 7 total events• Created innovative solutions to incorporate TikTok in our ABC and ESPN Broadcasts (See ESPNFrontRow article for example)• Ideated and partnered with Meta on a case study recognizing X Games as a best-in-class example on the strategy of Reels & Collabs with our athletes and event content • Pitched and strategically partnered with Meta for an @instagram feature on X Games athlete Marcus Kleveland (2022 | 18M views) leading to 5-figure follower growth for athlete and XG brand • Experimented with innovative brands such as YBVR to reach new audiences and lead into new emerging trends and initiatives• Collaborated with X Games athletes and influencers to fine-tune their social strategies leading up and during our tentpole events• Developed content series with minimal budget catered to X Games and individual athletes to grow their social media presence

• Launched X Games’ TikTok platform growing it to 2 million followers in under 2 years• Pioneered and negotiated ESPN’s first TikTok co-marketing partnership resulting in quadruple-digit growth• Built and maintain multi-million-dollar social media strategy for X Games brand • Manage campaign, social media and marketing budgets • Oversee X Games brand growth through digital and social media marketing and content campaigns• Manage internal social media managers and a 10+ person, on-site social media teams• Built on-going relationships with all athletes and action sports industry leaders to raise X Games brand influence & authenticity• Since January 2018: Triple and double-digit YOY growth including doubled Instagram following (1.4 M – 2.9 M)• Ideate and launch multiple content series and campaigns• Built relationships with Instagram, Facebook, Twitter, YouTube and TikTok to partner around major X Games initiatives• Built long-standing relationship with ESPN & SportsCenter social media teams to co-market X Games events & campaigns for ultimate distribution and brand growth• Oversee metrics and all platform analytics to strategize best content decisions• Research and investigate industry trends to quickly adjust any necessary strategy for ultimate X Games brand growth

Re-launched X Games’ YouTube Channel and strategized content to result in 1 million+ subscribers’ growth...• Publisher of content across Instagram, Twitter, Facebook & YouTube• Responsible for all customer service initiatives • Subject matter expert and lead for all skateboarding and snowboarding campaigns• Copywriter and editor for X Games social media platforms

Writer and publisher of all content for rowing, sailing and canoe/kayak for NBCOlympics.com...• Took ownership of assigned sport hubs and all related pages within NBCOlympics.com, and ensured content was timely, relevant, accurate and compelling • Handled all aspects of publishing content, including publishing video, posting wire stories, building photo galleries, generating interactive elements and writing articles/headlines/teasers/captions• Quickly mastered the NBCOlympics.com publishing and SEO tools to ensure content is presented properly on the site, is comprehensively related to other content and is included as necessary in automated workflows• Influenced articles and all content by strategically using SEO tool to maximize viewership by consumers• Built content such as athlete bios, event previews and features • Prepared for, and conduct interviews with athletes from my assigned sports• Leveraged social media tools to share content and engage users• Incorporated video footage tactically into the site per internal policies/guidelines• Interfaced with video and technical teams for efficient production of video content

Managed Dew Tour social media content for Instagram, Facebook, Twitter as well as being a writer and content creator for DewTour.com...• Created authentic copy and original content to post daily on all Dew Tour social media platforms and DewTour.com; researched industry news for optimal content• Wrote compelling recap articles, headlines, captions and teasers of Dew Tour events published on DewTour.com • Copy edited and published articles, photo galleries and videos to DewTour.com and ProMotocross.com CMS • Published content to CTA’s on DewTour.com and ProMotocross.com and sport vertical page for Allisports.com• Compiled metric reports for DewTour.com content using Omniture and analytics reports for our social media platforms• Proficiently used Photoshop every day to crop and resize photos as needed for Dew Tour social media platforms and websites

Travel intensive: X Games operations team for X Games Aspen and X Games Austin.

Multi-faceted producer: feature producer, post-production producer, graphics producer, tape producer, talent producer and associate director...• High-end X Games feature and tease production; managed budgets, hired Dir. of Photography, interviewed high-profile athletes, wrote feature, tease and talent scripts• Produced hour-long X Games post-production shows; created rundown/segments; researched subject matter extensively; assigned responsibilities as team leader; managed and supervised edit sessions; ensured on-time project delivery• Conducted post-competition interviews with X Games gold medalists; delivered impactful questions for optimal show content• Graphics production; building, researching, pitching ideas during broadcast in live production trucks• Quality control of sales elements, promos, animations for on-air execution; analyzed and tabulated written reports for Marketing and Sales VPs; created and implemented new design in reports for superior accuracy distributed across all Marketing teams• Ensured logos of advertising sales teams were up-to-date and consistent across all platforms• Tape-produced live studio shows for NFL Draft; pre-produced hundreds of player highlight reels; communicated with production trucks and talent for seamless execution of player highlights during show. Team leader, served as point person for show PAs• Directed, wrote and produced talent on-camera stand-ups and voiceover sessions• Associate Director expertise in live production trucks; coordinated counts to and from break; live-shots and studio updates • Transcoded multiple video file formats for digital and web platforms; worked with various types of codecs• Proficient in b-roll, bumps, montages, vignettes, teases, and feature production