A great opportunity to engage with policy makers and influencers to understand how ‘Key Learning’ points emerging from various studies in Ambition for Ageing have subsequently been adopted and used to develop relevant initiatives.

Solid experience tackling a complex area of stigma diffusion working with enthusiastic members of the group and other interested experts. We are looking to contribute positive images of older people enjoying a fulfilling and productive life, throughout Greater Manchester.

Have worked Part-Time building commercial services whilst studying for MSc in Dementia Care. Since 2014 leading on Dementia and advised on care Home element of the Prime Ministers Challenge Fund project in West Wakefield. Currently working on the Care Home Vanguard team, also leading on Frailty for Connecting Care throughout the district. The role encompasses establishing social media, internal and service User engagement and advice on promotion of charity initiatives. Part of the Senior Leadership Team with Portfolio for Engagement and Volunteering. Use my n 6 years of regular volunteer befriending in Care Homes to guide and advise.

An experienced professional, available for project work on dementia and frailty related initiatives in the public, private and third sector.Has proven expertise, in dementia training, engagement, frailty awareness, marketing and communications within private, public and third sectors. Focused, practical and creative.Current Clients include Age UK Wakefield District, Connecting Care Wakefield District

Managed a Big Lottery funded project to support the development of six Dementia Friendly areas in Greater Manchester - PT 3 days per week. The work complies with the Alzheimer's Society Dementia Friendly Communities Framework http://www.alzheimers.org.uk/site/scripts/documents_info.php?documentID=2136The areas are in Oldham, Bury, Salford, Tameside.and two in Manchester itself; Uppermill, Unsworth, Langworthy, Hatterlsey, Hulme and New Moston respectively. The work involved networking with a large number of people in the organizations which affect our lives on either a daily basis (e.g. local shops and services) or in emergencies, when a diagnosis of dementia can have profound consequences if not fully understood. Working with other providers delivered a variety of Information Sessions to improve levels of understanding of dementia, across communities.

Formulated and implemented strategic marketing initiatives to increase student numbers in line with prevailing funding policies - Provided support and guidance to senior team on marketing and media relations - Direct Reports 2 - Staff 30• Identified a need to move from being print-orientated to online marketing - Restructured and grew the team within 18 months to provide more focus on the delivery end (the Academic Schools) and neglected market segments - Diverted increased funding to pursue a digital communications strategy - Resulted in student applications outstripping the sector by a 5% (17% as opposed to 12%) • Championed improvements in communication strategies to target all functions within the university - Recruited an Internal Communications Officer and implemented the use of a tool called Helix, which is an evaluation and benchmarking system for good practice in internal communications for the higher education sector - Resulted in the university having effective online communications hub with active blogs and engagement events • Identified a serious multiple CRM database situation and worked with colleagues in different areas to adopt a single CRM database to avoid duplication of communication - Selected and procured ’ThankQ’, a CRM software system specially designed for ‘not for profit’ organisations with an integral ‘event’ element - Introduced it across other departments, resulting in more effective cross selling and improved efficiencies

Sep 1996 to July 2007Managing Director (majority shareholder)Dynamix Marketing and Communications Limited, Oldham, Lancashire - Advertising and Sales Promotion Agency, delivering high quality marketing and communications solutions - Turnover £1.4 Million - Employees 16Oversaw all aspects of management and commercial development with full P&L responsibility for company operations and the generation of revenue streams - Delivered creative solutions to client issues - Spearheaded the development of services and value within major client accounts - Final Year Pre-Tax Net Profit showed 35 fold increase on initial shareholder funds - Direct Reports 4 (Client Services, Business Development, Creative and Administration)• Successfully secured 30 clients during 11 years of operation including Whitbread, Scottish and Newcastle, Greenalls, Totesport, A G Barr, J N Nichols, Lanson and Harvest Housing - Mainly achieved through gaining an outstanding reputation for the quality and consistency of services delivered across various sectors • Developed internal design department to maintain closer control on quality assurance and costs, saving £50,000 pa• Directed and managed ISO 9001(2000) accreditation and gained IIP accreditation (record time due to disciplines already in place)

Managing Director The Marketing Store Worldwide, Leeds Branch - Global agency for high quality marketing and communications solutions Formulated and implemented account development and strategic marketing initiatives including online communications and development integral design function - Direct Reports 4 (2 x Client Services, Creative and Administration)• Developed a team of 22 from scratch, turning them into a high performing and highly motivated unit to takeover a key but ailing client (ASDA) for the parent company - Oversaw a successful turnaround and increased the account’s revenue to double previous year’s billings • Managed the team to deliver 5 new major client accounts including Sara Lee Bakeries, Harry Ramsdens and Leeds Permanent Building Society • Managed recruitment and introduced appraisal, training and development of staff, which in turn enhanced employee retention• Achieved a turnover of £3 Million and exceeded the Business Plan Net Profit target by 68% in 1st full year• Developed and delivered a Business Plan to open an office in Amsterdam primarily to service major FMCG client - Included a set of business goals, liaison with city officials, property evaluation, employment regulations and business potential

Consultant and Freelancer• Rescued key account for client company and increased sales by 70% over an 8 month period• Created and operated a successful business as a consultant, working remotely and as a part of different company management teams • Negotiated a fresh contract for client reducing overheads and maximising potential net profit, in the process gained further consultancy contract with customer concerned• Won significant retained account with multi site restaurateur, Harry Ramsdens

Appointed MD within one year of joining as an Account Manager• Transformed company from negative net profit position, turning the company round into profit within 1 year of appointment• Planned and executed strategy for this £1m operation, restructuring the team as an effective unit • Delivered 10 nationally well established client companies over 18 month period• Rescued and turned around ailing brewery account

Joined as Junior Retail Management Trainee straight from University and progressed through Head Office positions in HR, Marketing and Sales Promotion and, on leaving, PR.In PR post, with team of 1: • Initiated national community engagement programme at local level, with minimal outlay• Created and implemented damage limitation procedures for all stores• Created effective opening and re-launch packages, gaining wide media coverage• Supported Head of Department in administration for the ‘lobby consultant’