Clotilde Aras- Gauthier Email & Phone Number

Greater Montreal Metropolitan Area

Montreal, Quebec, Canada

• Determined long and short run strategic marketing planning and ensured that marketing plans, goals, and policies supported yearly goals.
• Lead all consumer targeted marketing activities for 200 products in natural remedies, food products, hair color and essentials oil categories (5 different brands)
• Managed product launch or relaunch (packaging, pricing structure, product forecast, marketing plans)
• Established the yearly consumer marketing activities calendar and determined media campaigns both online and offline
• Effectively supervised, trained and coordinated marketing personnel, ensuring optimal performance
• Managed 3 direct reports and 2 indirect reports

Montreal, Quebec, Canada

• Responsible for the development of all new jewelry products for our in-house brands
• Reviewed of all the product development process and improved PD efficiency by 20% over the course of 8 weeks
• Manage outside resources such as a technical sketch artist and CAD designers to deliver exceptional quality products in-line with the Bixler brand
• Worked alongside production management to test and manufacture innovative materials and products not currently available in the product line

Montreal, Quebec, Canada

• Develop and increase the notoriety of the Devotion Diamonds brand amongst American and Canadian jewellers.
• Development of the licensing division for Bixler and establishment of a multi-function team to launch the jewelry project of various brands such as NHL, MBA, UFC
• Management of a team of 4 brand managers, a content manager, a licensing coordinator and a sales development consultant to
• Work in collaboration with the creation, social media, web marketing, distribution and production teams to launch new licensing jewelry ranges in record time

Montreal, Canada Area

• Winner – Best Marketing Program 2016 for Alive Summits Winner – Best Marketing Program 2015 for Varilux Exclusive & Perfect Pair ProgramWinner – Best Marketing Program 2014 for the Merchandising Program
• Manage the Varilux Exclusive Program, which encourages sales of Varilux lenses by high-performing eye care professionals and engenders loyalty to Essilor.
• Supervised major modifications to the Varilux Exclusive Program in 2015, in response to demands by professional associations.
• Developed a revolutionary merchandising program for our eye care professional client base that speaks directly to the end consumer.
• Put together the new Perfect Pair Program, now in its fourth iteration, which continues to encourage eye care professionals to offer multiple pairs.
• Have planned, organized and run the annual week-long reward trips to exotic locales for approximately 200 clients and guests for three consecutive years (including site inspections and working with destination.

Montreal, Canada Area

• Developed marketing and brand building campaigns aimed at increasing sales and profit margins with eye care professional client base
• Identified and evaluated sales opportunities through market research, client insights and data analysis to create top and bottom-line growth.
• Ensured strategic plan alignment internally and externally across operations, sales, finance and other team members through effective and regular communication.
• Briefed and managed agencies to develop packaging and merchandising displays, websites and apps
• Presented strategic recommendations to senior management and coached Business Development Managers on sales and marketing plans.
• Tracked and analysed sales performance and the market evolution of the competition.

Montreal, Canada Area

• Responsible for all corporate events, including the annual National Sales Meeting, provincial and national tradeshows and training events
• Created policies for the events and for sponsorship requests: the tradeshow process and the sponsorship request form
• Oversaw some 30 corporate tradeshows per year with an annual budget of $350K. Maintained the budget year over year
• Oversaw and implemented the annual National Sales Meeting for three years, which drew over 100 attendees from across Canada and the USA. The NSM is a three-day event with plenary sessions, teambuilding, training.

Montreal, Canada Area

• Managed the Canadian office in conjunction with the Sales Director
• Responsible for the annual $168,000 marketing budget for advertising and communications
• Helped generated annual revenues of 12M Euros in machine and accessories sales in 2008, a 17% increase vs. previous years
• Managed and coordinated the supply chain, which accounted for $1.5 million in product costs in 2008
• Negotiated and simplified import procedures between the freight logistics department and the Montreal warehouse
• Represented Manitou and negotiated a new contract with a Quebec multinational

Montreal, Canada Area

Montreal, Canada Area

Bachelor Of Commerce (B.Com.), Marketing/Marketing Management, General

Professional Certificate Digital Marketing, Digital Marketing

Sales Training - Champion De La Vente, Sales Developpement