Clotilde Bueno Email & Phone Number

France

Vaucresson

Launch of the new AYGO (12 000 new cars/year) and the new Corolla Hybrid (hatchback and wagon - 15 000 new cars/year) : - Development of the 360° marketing strategy - Coordination cross-department : sales, after-sales, fleet, distribution, communication, CRM- Construction of the grade strategy linked to the product positioning and with Toyota Motor Europe- Construction of the prices, commercial campaigns and financing offers- Range animation with limited or special editions (co-branding) - Creation of sales picth documents : pre-brochure, brochure, product presentation, sales guide, newsletter, e-mailing, mailing, POS material for roadshows... - Conception et execution of a communication plan (ATL / BTL)- Training of the salesmen (1500 for France network) and internal teams (call-centers, district managers...)- Daily follow up of sales mix with launch reporting (A3 / PDCA)- Daily competitor monitoring- Run-out management of old product generation- Reporting of network visits with Kaizen (continuous improvement process)Skills : trade marketing, analysis skills, team spirit, convincing force, result and solution oriented, Excel, PowerPoint, internal Salesforce tool.

Vaucresson

- Development of the promotional strategy linked to the product actualities (new Hybrid SUV RX 450h, new LC, new LS) and to the brand strategy - Organisation of corporate events (conventions, roadshows, launch evenings, fleet meetings) et motor shows (2016 Paris Motor Show, Chantilly Art & Elegance, International Monaco Motor Show...) - Construction of calls to tenders - Analysis, selection et negociation with the suppliers- Writing and management of brand ambassadors and partnerships legal contracts- Daily budget management for event and communication actions- Development of promotional and communication plans with KPIs (PDCA with Kaizen actions)Skills : multi-tasking, interpersonal skills, negociation, rigor, coordination, creativity, budget (Oracle tools).

Levallois-Perret

Montigny-Le-Bretonneux

- Development of the event strategy for the launch of the new neo retro roadster R nineT - Organisation of Lifestyle events around France and abroad (Germany) : Iron Bikers, Bol d'Or, Wheels & Waves, BMW Motorrad Days...- Development and creation of sales documents for the network - Creation of a monthly newsletter with the product actualities- Daily management of the website bmw-motorrad.fr : updating content, tracking web statistics with Google Analytics- Development of direct marketing actions : e-mailing and mailing- Daily competitor monitoring

Paris

Région De Paris, France

Paris

Région De Paris, France

Master Degree, Marketing & Communication

Bachelor, Marketing And International Business

Diploma Superior, Spanish Culture

Baccalauréat, Economics And Social