Clotilde Hullin Email & Phone Number

Nice, Fr

Biot, Provence-Alpes-Côte D’Azur, France

Paris & Working Remotely From Mougins

- External and internal communication: media watch, brand content creation (white papers, webinars, press releases, blog articles, customer testimonials), press and influencers relations. Organization of webinars to generate marketing leads.- Development of the new brand messaging and new website content.- Implementation of partnerships for new video content (cross-cultural management....).

Sophia Antipolis, France

➢ Directed Press relations, external & internal communications: media watch, brand content production (press releases, blog and newsletter articles, social media, business cases/customer testimonials, external publications), media & influencers relations management and "awards applications" to ensure the best visibility and promotion of the Brand.➢ Organized & coordinated events: international trade shows, conferences & forums.➢ Updated the Brand identity (graphic guidelines) and implemented competition watch.➢ Managed the marketing budget.

Rueil Malmaison

➢ Managed & controlled the brand identity: elaboration of graphic guidelines & validation of the communication material of our airports (in France, Portugal, Cambodia...), in order to ensure consistency of the brand image expression on all the communication media.➢ Implemented a new end-to-end customer experience across our 24 airports, to improve the passenger journey thanks to specific visual identity, signage & innovative services.➢ Managed VINCI Airports’ services policy: implemented free & unlimited WiFi service across all airports and drove benchmarks on innovative services & animated a working group on Services.➢ Elaborated global offline and online communications campaigns on WiFi.➢ Organized & coordinated events (Smiling Day, conventions…).

Paris Area, France

➢ Elaborated and animated international "image" committees (based on awareness and image surveys, marketing mix, product plan) and followed-up the countries’ image action plans.➢ Designed and managed the corporate and product lines’ identities (graphic guidelines).➢ Managed the « Brand Center » (web site on the brand image in 8 languages): updates, content and functional évolutions.➢ Animated Citroën’s identity through a network of 45 worldwide « brand champions » (brand ambassador conducting trainings, committees and mentorship).➢ Managed the Brand Image team.

Paris Area, France

Managed the « Citroën LifeStyle » products: new products and lifecycle products.➢ Implemented marketing plans: product roadmap, market analyses, benchmarks, purchasing, pricing. Monitored monthly KPIs.➢ Led internal and external communications (catalogs, newsletters, events) and managed the web sites. Negotiated with internal divisions and external partners.➢ Managed the Citroën Lifestyle team.

Paris Area, France

Publicized the weekly communications towards the subsidiaries, supervised the reporting and audience analysis on the 20 European web sites, managed and stimulated the subsidiaries on their web KPIs and achievements, identified and replicated best practices, directed online surveys, organized international Internet workshops, administered Citroën’s domain names and the tracking of key-word referencing (car names…)...

Paris Area, France

Specified and directed quantitative and qualitative surveys and tests with customers and prospects, in coordination with product managers and research firms.➢ Car clinics: implemented tests of new vehicle concepts and of launch marketing & communication.➢ Post launch surveys : surveys on first buyers, satisfaction surveys on new car buyers, market surveys (customer profiles by models, segments and markets).➢ Ad-hoc surveys on automotive tradeshows, car names and equipments…

Merchandising Products life cycle management.➢ Developed advertising and marketing plans (including pricing and promotion strategies) and implemented monthly follow-up of the sales by product lines and sales networks.➢ Devised and implemented communication strategies for key channels (website, catalogs and other media), and promoted the activities internally (in France, Europe and International Divisions). Coordinated external event activities (e.g. tradeshows).

Paris Area, France

Coordinated IT teams and end-users for the implementation of new information processing systems (management of the distribution, sourcing and logistics; automated management of the payment and follow-up of the fleet sales incentive programs with the sales networks). Accomplished change management and end-user trainings.

Paris Area, France

➢ Built-up and managed databases allowing the follow-up and the prospecting of companies, for use by key account managers and the sales networks (heads of regions and sales points). ➢ Defined the editorial content of the department’s Extranet and Internet sites targeting the sales networks, customers and prospects. Dealt with direct online customer requests.➢ Led customer relationship and defined targets for marketing operations (e.g. mailings, events).

Roissy Airport, France

Coordinated and analysed international marketing surveys on topics including airport hubs, air passengers’ morphology, evolution of customers’ web behaviour, partnerships for the implementation of integrated services, airline loyalty programs. Updated the Marketing Research Database.

Master, Master In International Business

Multi-disciplinary education in international marketing, finance and law, with distinctions.

Theoretical Pilot’S License Exam

Regulation, Human Factors, Navigation, Flight Techniques, Meteorology, EA (fuselage, engine, and electricity), EB (flight instruments.

Masters Degree, Masters Degree In Management, Major In Finance, With Distinctions.

French Baccalaureate, Economics

French Baccalaureate with honours: major in economics. English (6/7) and Spanish (7/7) Certificates of the International Baccalaureate.