Christina Wilson Email & Phone Number

United Kingdom

Milton Keynes, England, United Kingdom

End to end development and implementation of digital content and tools, including digital activity to support strategic business needs- Responsible for 1/3 of audi.co.uk covering content and development in these areas, working closely with both internal and agency stakeholders- Product ownership of key tools - Online service booking, New and Used stock locators - Activating aftersales and used car offers and campaigns

Milton Keynes, England, United Kingdom

Analytics product ownership and content management for new pages and campaigns. Monitoring site performance to assist decision making and continuous optimisation- Prioritisation for all analytics tasks and reporting, working closely with a team of 3 analytics specialists - Ensuring analytics tracking was set up for all new products, content and campaigns- Managing continuous optimisation feedback loop between analytics and creative agencies - Working with National Communications team to monitor paid marketing campaign activities - New content creation working with creative agency to improve the customer journey, ensure UX best practice and enhance lead generation- Website migration in 2021 to central platform, monitoring and reporting performance to senior leadership team

Milton Keynes, England, United Kingdom

Responsible for agency management ensuring content accuracy across the digital platforms with a focus on model launches - Managed product launches, quarterly finance offers, marketing campaigns, and ad hoc requests to maintain the website- Digital launch for e-tron GT and Q4 e-tron models, including dedicated campaign page creation- Frequent reprioritisation based on business needs which required strong stakeholder relationships both internally and externally- Continuously monitored the website against KPI's to identify opportunities for improvements

Milton Keynes, United Kingdom

Supporting the launch of new models, including Audi’s first ever battery electric vehicle, with responsibility for both internal systems and customer facing marketing tools - Commercial Marketing project lead for Audi Connected car inclusive of the myAudi app and the new Functions on Demand technology - End to end management of product systems with high attention to detail to ensure the advertised price and specification was orderable - Enabled customer orders when launching brand new models and changes at model year, and reflected this on Audi Configurator and Audi.co.uk - Monitored Q5 and e-tron model performance vs. competitors to support Commercial Managers quarterly tactical campaign decisions- Created price and specification guides prior to moving all marketing materials to Audi Configurator and Audi.co.uk in 2019

London, United Kingdom

Driving sales across North London and Oxford Street Dyson retailers- Drove YoY annual sales value growth by building brand advocacy and relationships - Responsible for leading, coaching and mentoring a field based sales team of 17 - Full line management responsibility inclusive of recruitment and performance management- Analysed retailer performance to identify opportunities to drive sales- Frequent prioritising to ensure key in store actions were taken in accordance with head office priorities - Closely monitored team performance to ensure sales targets and KPI's were delivered- Achieved highest YoY regional increase over the 2016 Black Friday weekend period

St Neots

B2B sales role for IT managed cloud services provider- Prospected for new business using multiple touch points to increase sales opportunities- Wrote business proposals and quotes to address customers’ IT projects and issues- Account management to ensure customers continued to have the correct solution in place- Analysed sales data to determine trends and opportunities within the sales strategy- Managed and organised events to identity and increase potential new business- Wrote blogs and content for the website to assist with the inbound marketing strategy

Milton Keynes, United Kingdom

Undergraduate analytical placement within the Tactical Planning team responsible for quarterly finance campaigns- Reporting and analysis which to aid Tactical Managers decisions for quarterly campaigns - Managed monthly model performance reporting and distributed to stakeholders within Audi UK and AG - Analysed sales data by segment and sales channel for Audi and competitors to give greater visibility of not only which cars were performing well but whether the channel and or the segment was driving this- Documentation of quarterly campaigns and comparative reporting of direct competitors campaigns - Development and support of the competitor spend review project to identify Audi's PCP and CH spend by model versus direct competitors

Marlow, Buckinghamshire

Six week analytical summer placement following first year of university- Researched and analysed customer data to identify current and potential clients - Identified valuable areas for improvement within their segmentation targeting programme - Attended Base SAS programming training course

Bsc (Hons) Information Technology Management For Business (Itmb), Computer Science And Business Studies, 1St Class

Final year dissertation - An evaluation into and a design of a mobile application for Dyson Having observed how frequently customers used.

Btec National Diploma For It Practitioners, Information Technology, Computer Science, Triple Distinction (360 Ucas)

Gcse A* - C

IT, Business Studies, Media Studies, Textiles, English Literature, English Language, Maths, Science, Additional Science