The data is endless. Every keystroke, email, doomscroll is collected and presented to us in the form of huge spreadsheets and AI-generated charts. But once you get your hands on all that data, what do you do with it?This is what sparked my pursuit of a B.S. in Marketing Management - the potential to help people connect with what truly resonates with them, through the integration of data and human insight. Believing there was still more to learn, I then completed an MBA program where I learned invaluable lessons about leadership, project management, and agile pivots - especially when the COVID-19 pandemic struck exactly halfway to my degree.After graduation, I worked with Play Out Apparel to develop and track digital marketing KPIs, benchmarks, and strategic marketing plans for the short- and long-term. Working on a small but passionate team and wearing many hats at Play Out prepared me well for my current role at CoBUILD Construction Services, despite only knowing enough about construction to put together an IKEA wardrobe (barely.) Every day I'm inspired by the relationships-first culture, the focus on personal and professional development, and the genuine passion for disrupting the industry that every CoBUILD team member embodies. So to bring it all back to data, I've gathered enough data points from my education and career path to determine the following:1) The data you measure is the data that matters2) Knowing the data on yourself is the most important KPI3) It's not enough to just be creative or just be a nerd. Be a creative nerd.I'm so grateful to be working in an environment that allows me to dive into all the data - on neuroscience, communication, technology, the market - head-first, and share everything I find via CoBUILD's online and in-person presence.