Clove W. Email & Phone Number

California, United States

Creating a cohesive brand identity that embodies CoBUILD's core mission, strategic goals, and cross-functional objectives. Developing the CoBUILD team's confidence in embodying that brand identity in all written, verbal, and on-site communications.Strategic planning and implementation of all marketing efforts – social media, other digital media, business development, out-of-home marketing efforts including trade shows and conferences, internal marketing, and more. Implementation of social media marketing, including content creation, scheduling, posting, and continued online engagement. Collecting, analyzing, and communicating data to track the success of social media marketing efforts.

California, United States

Ideate, develop, execute, and test marketing strategies. Manage creative deliverables, from photography to long-form editorial content, from concept to publishing. Improve brand recognition in key markets via Google Ad campaigns, organic and back-end SEO, and content optimization. Create physical merchandising, client gifts, and internal messaging materials with cohesive brand vision and polished execution.Oversee monthly invoicing, ensuring positive and consistent cash flow between accounts payable and receivable. Track subcontractor invoicing month-to-month and compile client invoices. Create and report on financial KPIs to executive leadership.Implement new software systems and define standard operating procedures and best practices. Create process maps for roles using a variety of delivery methods to adapt to different learning styles. Communicate and manage changes to processes and operations. Improve efficiency and effectiveness of Entrepreneurial Operating System (EOS) as implemented throughout the organization.

Developing and producing custom designs for wearable merchandise, logos, internal documents, and marketing materials, ranging from small-scale individual graphics to full brand identities and style guides.Experience with brands across industries, from consultancy to retail.Shaping and improving brand identity communication through market research and direct consultation.

In contracted freelance roles, wrote copy integrating product information, marketing messages, and calls to action while maintaining brand identity. Used tags and keywords in copy and on web backend following SEO best practices. Merchandising photography, including photo editing using Adobe suite. Generated over 75% inventory turnover at above-market margins.

New York, United States

Created and maintained a content calendar integrating cross-platform communication for a holistic marketing plan. Budgeted, created, and executed paid Meta ad campaigns, optimizing audiences and creative and running A/B tests. Identified and communicated KPIs across platforms, tracked status across initiatives and provided weekly reports on brand health.Served as a liaison between vendors and contractors to communicate project plans and status, maintained timelines for objectives and tracked accuracy of contractor reports. Developed creative (graphics and copy) for direct-to-customer communications to build and maintain relationships in line with brand identity.

San Francisco Bay Area

Created and delivered training materials and gathered insights on-site to match customer needs to evolving product offerings.Ideated and executed program offerings using primary qualitative and quantitative market research. Collaborated with local municipal dance programs, increasing customer bases by 300%+ in 3 years. Used Google suite and enterprise database software to create and manage student files for real-time updating and dissemination.Trained new staff using custom deliverables and in-person, hands-on development. Created and maintained a virtual remote teaching program, both teaching and training other teachers in live webinars.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Science - Bs, Marketing/Marketing Management, General

Activities and Societies: University Honors Program

Associate Of Science - As, Business Administration And Management, General