Christopher Lowry Email & Phone Number

Boston, Ma, Us

Tempe, Arizona, Us

- Established a new reporting system that accurately defines and attributes contacts and deals to specific selling motions (self-serve and sales), providing better insights into Trainual’s performance across product-led and sales-led growth.- Refactored queries from Profitwell’s API to enhance tracking of MRR movement, resulting in improved accuracy of key financial metrics such as new business, churn, and overall net retention.- Significantly contributed to the migration of BI tools from Sisense to Omni, creating net-new assets and revamping existing ones while assisting stakeholders in navigating the new tool.

Boston, Massachusetts, Us

- Gather requirements and build data assets to help Drift's teams assess the performance of the business.- Develop derived tables within Looker using SQL to create automated, self-serviceable dashboards for stakeholders across multiple departments including Drift's Executive Leadership Team.- Utilize Snowflake and DBT for complex data transformations that automate manual analyses, ultimately saving time for analysts and stakeholders across the company.- Ensure adequate enablement on assets is met with stakeholders and provide training and support when necessary.

Boston, Massachusetts, Us

- Manage and improve analytical systems for consistent tracking of essential GTM metrics.- Partner with Sales and Customer Team leadership to report against goals and identify strategic insights to improve go-to-market strategy. - Maintain and optimize multiple forecast models used for dynamically predicting bookings and churn across our entire company with historical average variances of less than 6% to actuals. - Contribute to important end-of-quarter reporting such as Board of Director decks, QBRs, and internal facing decks highlighting trending performance.

Boston, Massachusetts, Us

•Collaborated with multiple departments of Revenue Operations to connect a variety of data sources in order to create a complete picture of our prospect and customer base•Developed an interactive and self-serviceable Qlik application connecting top target account data with Salesforce lead and Eloqua contact data•Incorporated data from 6Sense and People.AI to deliver additional pipeline insights and improve win rate

Boston, Massachusetts, Us

•Created and maintained Salesforce dashboards and reports to provide real-time analysis of the marketing funnel, including all touch points from initial inquiry to Closed Won business deals.•Provided a weekly report to assess pipeline and booking amounts by region and segment vs target goals.•Collaborated closely with demand generation to provide feedback on the effectiveness of campaigns.•Led monthly scrum calls with members of inside sales to provide data on team and rep performance.•Leveraged Google Data Studio dashboards to provide top-of-funnel analysis on a monthly basis.

Boston, Ma, Us

- Managed and expanded LogicManager's Google Ads account by increasing average monthly demo request by 200% and cutting the cost per demo request in half. Experiments were performed to determine effective ad copy, landing page layouts through Wordpress, and segmented lists for remarketing display campaigns. Detailed Salesforce reports were created to analyze lead to contact ratio, demo request to occurrence rate, and the overall ROI of the program. - Leveraged Google Anlaytics, Pardot, and Salesforce to collect, analyze, and report on trends for website traffic, demo requests and occurrences, content downloads, and qualified leads in order to monitor the effectiveness of marketing strategies. Findings were compiled into monthly reports sent company-wide. - Completed various projects and gained experience with email campaigns, SEO, creating webinars and podcasts, and working with data to analyze historical performance and forecasting potential growth.

Babson Park, Ma, Us

- Key contributor in the management of Babson athletic events by enthusiastically announcing games, ball-running, and operating scoreboard while supporting the school’s sports teams, as well as working in cooperation with other management staff to ensure efficient coverage and management of all events.- Assist the training staff with day-to-day duties regarding Babson's Varsity Athletic teams and training room protocols

Boston, Ma, Us

- Contributed to the promoting of marketing materials regarding Eaton Vance’s best products through brochures and fact sheets.- Performed research and comparative analysis on competing firms’ website optimization and social media tactics. Insights and recommendations on what Eaton Vance could improve on regarding these areas were presented at the conclusion of the internship to the retail marketing team. - Assisted in Eaton Vance’s rebranding initiative by using Adobe InDesign to remove old taglines and logos from marketing pieces.

Boston, Massachusetts, Us

- Consulted with the Boston Red Sox’ Director of IT regarding potential technology implementations throughout the ballpark to enhance customers’ experiences, specifically within the touring department.- Main contributor towards the data analysis of surveys which were conducted as primary research to better understand customers’ current tour experiences, as well as their interest in future technology additions. - Secondary project tasks included giving insights on CRM implementation, the reservation process of tour tickets, international travel trends, and comparative analysis. - Compiled detailed consulting report and delivered key findings and recommendations in a formal presentation at Fenway Park to an audience consisting of Boston Red Sox employees relevant to the project.

Hartford, Ct, Us

- Developed a pictorial end to end customer journey map supported by metrics and customer testimonials to help The Hartford observe where they can improve their customers’ experience. - Performed extensive research on the sharing economy and its impact on the insurance industry as a team-based capstone project, with results and findings presented to senior leadership at the conclusion of the internship.- Analyzed and presented various companies’ strategies on upgrading their customers’ experiences and loyalty programs in order to give The Hartford ideas on how to better their retention rate.

-Promoted the company's online presence by creating and managing their Twitter and Instagram. -Participated in marketing projects featuring Westview's innovative new equipment regarding their sports medicine department. -Assisted on media projects involving basic Adobe programs including photoshop, illustrator, and design.-Reviewed and revised health care and business administrative policies.

- Participated in 30-member student-run business as part of first-year curriculum to develop gold-pleated luxury socks. - Experienced real life marketing and sales in attempt to promote business. - Specifically in charge of twitter account.

Bachelor Of Science In Business Administration, Business Analytics

Education record