I co-ordinate across teams and functions to join up our marketing activity to attract the highest calibre of prospective students and clients and nurture a life long engagement with the business school. I create opportunities for collaboration and synergy between marketing teams working in our programmes and centres, with a customer-centric and data driven approach, to drive conversion across all stages of the customer journey.

I developed and drove an overarching marketing strategy for the Executive Degrees portfolio, line managing two team members, as well as having specific responsibility for the marketing of the Oxford Executive MBA. Particular emphasis was on digital marketing lead generation and conversion activities, attracting an internationally diverse cohort of high calibre individuals and raising the School’s profile and reputation, thus making a key contribution to the delivery of participant acquisition… Show more I developed and drove an overarching marketing strategy for the Executive Degrees portfolio, line managing two team members, as well as having specific responsibility for the marketing of the Oxford Executive MBA. Particular emphasis was on digital marketing lead generation and conversion activities, attracting an internationally diverse cohort of high calibre individuals and raising the School’s profile and reputation, thus making a key contribution to the delivery of participant acquisition targets. The Executive Degree Programmes portfolio is a key and growing part of the Saïd Business School offering, aiming to provide excellence in executive education which empowers individuals to achieve their personal development goals and deliver outstanding results for their organisations and wider society. Show less

I developed and implemented marketing strategies and tactics, primarily digital, to assist in acquisition targets as part of the team responsible for business development and recruitment of internationally diverse and high calibre candidates for the Oxford MSc in Major Programme Management and four Oxford Diplomas in Strategic Management.

In my role at Core, the leading Microsoft Cloud partner in the UK, I was responsible for B2B marketing of company software and services to target markets. In particular, Microsoft Dynamics CRM and CRM-based innovative solutions and services to help customers achieve the maximum value from their investment. My employment began at Excitation Ltd, a market leader in its field, and continued with Core following its acquisition in September 2014.

At Creation, a professional producing theatre company, I was responsible for marketing strategies and tactical plans to grow Creation's following and achieve targets for ticket sales of unique site-specific shows and workshops. Reporting to the Commercial Director, I also ran the Box Office and had line management responsibility for the Assistant Marketing and Sales Manager, Group Sales Co-ordinator and seasonal teams of Marketing and Sales Assistants of up to seven per season, developing their… Show more At Creation, a professional producing theatre company, I was responsible for marketing strategies and tactical plans to grow Creation's following and achieve targets for ticket sales of unique site-specific shows and workshops. Reporting to the Commercial Director, I also ran the Box Office and had line management responsibility for the Assistant Marketing and Sales Manager, Group Sales Co-ordinator and seasonal teams of Marketing and Sales Assistants of up to seven per season, developing their skills and motivating them to achieve demanding sales targets. Show less