Élaboration et pilotage de la stratégie d’inbound marketing et de communication selon les clientèles cible (patients et professionnels de santé): création du site web, médias sociaux et création d’une communauté Linkedin, élaboration de visuels/ refonte de supports pour le parcours de soinsAnalyse et Conseil autour du Parcours Patient (sondages- audits)

I'm in charge of the articles published on the company blog Reportlinker Insight. Based on my experience in marketing research and my creativity to find interesting subjects, I published articles with the objective to make the website and the brand popular.TechRepublic, Fortune, New York Post, Forbes, Huffington Post are some of the well-known newspapers who used our articles. Results: fast rise of our domain rating on Google.

Divisions: «Services de Cartes et Monétique»/ «Direction Recherche & Sondage, Marketing Mouvement»- Managed projects of quantitative and qualitative studies: segmentation, satisfaction studies, tests of new concepts- Play a strategic and transversal marketing role towards internal clients: directors, product managers and directors, customer services directors for both Personal Services and Business Services- Developed and participated in the launch of new KPIs: NPS, Cooperative essence of Desjardins, Customer Experience- Participated in the evolution of the Business Intelligence Service by a higher use of internal data/surveys/internal knowledge and competitive intelligence used in product positioningInnovation:- Lead and/or use of new survey means: panels, social networks, neuromarketing etc- Participated in i3 innovation teams- Analysis of Desjardins innovation process

• Realized multiple research studies for the banking industry: data collection, analysis and explanation of results through brief and synthetic reports, presentation to clients• Participated in a new approach of loyalty management for National Bank (Personal services and Business Services across Canada)• Managed distribution audits for Yellow Pages across Canada• Satisfaction studies and evaluation of the quality of service for different industries: Food, Cosmetic (L'Oréal)

- Formation for students to use SPSS and Survey Monkey- Helped students in the analysis of their data (research projects)