Marketing Research & Market Analysis - Senior Advisor
Montréal, Lévis
Divisions: «Services de Cartes et Monétique»/ «Direction Recherche & Sondage, Marketing Mouvement»- Managed projects of quantitative and qualitative studies: segmentation, satisfaction studies, tests of new concepts- Play a strategic and transversal marketing role towards internal clients: directors, product managers and directors, customer services directors for both Personal Services and Business Services- Developed and participated in the launch of new KPIs: NPS, Cooperative essence of Desjardins, Customer Experience- Participated in the evolution of the Business Intelligence Service by a higher use of internal data/surveys/internal knowledge and competitive intelligence used in product positioningInnovation:- Lead and/or use of new survey means: panels, social networks, neuromarketing etc- Participated in i3 innovation teams- Analysis of Desjardins innovation process