Driving developer growth and institutional DeFi marketing strategies.

CircleUp is an investment platform powered by technology. On a mission to help entrepreneurs thrive, CircleUp harnesses the power of data and technology to provide capital and resources to emerging consumer brands. Spearheaded growth marketing initiatives leading up to CircleUp's acquisition by Brightflow AI in 2023.• Led CircleUp's digital GTM initiatives through positioning, customer segmentation, developing value props, generating A/B tests, attribution tracking and goal setting for our Credit & SaaS teams.• Scaled all paid digital and performance marketing through a test & iterate mindset.• Established technical development and content direction for SEO strategy.• Managed all campaign lifecycle with strategic planning, project management, budget planning, and channel management.• Brought new Credit & SaaS products to market by identifying and evaluating business and product opportunities based on market research and customer feedback.• Built strong relationships with cross functional teams such as the sales, compliance, and data science team to evaluate go-to-market strategy and product market fit.• Developed an ecosystem for financial service partnerships that resulted in a referral program & content collaboration to drive pipeline.

• Built and executed email marketing program from the ground up.• Optimized customer engagement funnel, including segmentation, first-time user experiences, retention, cross-sell, and re-engagement.• Conducted website optimization through analyzing web traffic, A/B testing, email collection, and landing page customization.• Defined consistent messaging across all marketing channels including virtual events, sales collateral, and digital advertisements.• Managed email deliverability and implemented email delivery tools and strategy.• Developed, executed, and maintained a testing roadmap spanning creative, audience, and placement types.

Corporate Wellness - Health Fitness Specialist at Adobe Headquarters• Executed and marketed wellness events, seminars, and incentives scaled for a continuously growing population of 4000+ employees.• Increased the #'s of unique new users by 100% through target and event marketing• Produced and managed all digital marketing materials and communication using Adobe Creative Cloud products.• Collaborated with corporate liaison and managers to meet stakeholder’s visions.• Generated, analyzed, and presented utilization data using Excel pivot tables to ensure stakeholder’s KPI’s and demands are met.• Developed relationships with non-profits, local businesses, and vendors for event collaborations.• Collaborated cross functionally to design and execute strategies and campaigns for wellness initiatives.

• Steered and managed a team of 6 towards accomplishing KPIs and executing measurable and specific goals.• Analyzed and extracted meaningful marketing insights from various channels and analytics platforms.• Built performance reporting and communicated program results to stakeholders.• Implemented marketing strategies through social media campaigns, email marketing, and community events to understand trends and measurable impacts.

• Implemented marketing strategies through social media campaigns, direct mail, and community events to understand trends and measurable impacts.• Owned social media content and activities that increased user activity by 500%.• Conducted email marketing using MailChimp and Canva.• Leveraged storytelling by utilizing customer success stories to create powerful and authentic creative content.• Distributed innovative content to a population of 21,000+ potential customers.