Colleen Watson, Mpr, Csm Email & Phone Number

London, On, Ca

London, Ontario, Canada

- Manage copywriting and communication projects, content creation, and digital advertising campaigns across Go East team spanning 3 ISPs, targeting B2C and B2B markets.- Achieved a 47% increase in new residential internet customers through strategic inbound and outbound marketing initiatives.- Leveraged customer insights to improve key messaging, resulting in a 30% boost in brand engagement through socials. - Developed website content and managed social channels, leading to a 40%… Show more - Manage copywriting and communication projects, content creation, and digital advertising campaigns across Go East team spanning 3 ISPs, targeting B2C and B2B markets.- Achieved a 47% increase in new residential internet customers through strategic inbound and outbound marketing initiatives.- Leveraged customer insights to improve key messaging, resulting in a 30% boost in brand engagement through socials. - Developed website content and managed social channels, leading to a 40% increase in organic traffic; conducted SEO audits, and collaborated with developers to optimize performance.- Implemented UI/UX research, driving a 20% improvement in user experience and keeping abreast of industry trends for continuous optimization. Show less

West Lorne, Ontario, Canada

Build a brand that speaks your truth and captivates your audience. Strategic Storytelling: Every brand has a unique story, and I specialize in uncovering and narrating it through strategic, impactful copy.Versatile Expertise: From email marketing and web copy to social media and SEO content, my versatility ensures your message shines across all platforms.Results-Driven Approach: I don’t just write; I deliver results. My copy not only attracts attention but also drives… Show more Build a brand that speaks your truth and captivates your audience. Strategic Storytelling: Every brand has a unique story, and I specialize in uncovering and narrating it through strategic, impactful copy.Versatile Expertise: From email marketing and web copy to social media and SEO content, my versatility ensures your message shines across all platforms.Results-Driven Approach: I don’t just write; I deliver results. My copy not only attracts attention but also drives engagement and boosts conversions.Collaborative Spirit: I believe in the power of collaboration. Working closely with you, I ensure your brand’s voice is consistent, authentic, and compelling. Show less

• Led London's Digital Main Street program, managed the Digital Service Squad team and supported local BIAs in project execution• Assisted +300 small businesses with building digital strategies, e-commerce platforms, tool usage, and writing grant applications • Wrote, edited and proofread all communications for the London area • Managed budget, tracked expenses, measured impact, collected data, and developed reports • Served as a liaison between London BIAs, Digital Service… Show more • Led London's Digital Main Street program, managed the Digital Service Squad team and supported local BIAs in project execution• Assisted +300 small businesses with building digital strategies, e-commerce platforms, tool usage, and writing grant applications • Wrote, edited and proofread all communications for the London area • Managed budget, tracked expenses, measured impact, collected data, and developed reports • Served as a liaison between London BIAs, Digital Service Squad, small businesses, and administrative staff Show less

London Ontario

• Responsible for copywriting, communications, and marketing strategy• Executed 12 membership programs and fostered relationships with 400+ businesses• Oversaw project planning and delegation of responsibilities• Served as Subject Matter Expert on municipal, provincial, and federal business programs• Executed community events and planned beautification projects• Developed and managed websites and social media accounts

• Supported Marketing & Communications coordinator in administrative tasks, including social media, mailouts, Hyde Park Dollars program, and meeting notes• Designed and scheduled monthly social media content• Conducted outreach to 400+ BIA businesses, fostering sustainable relationships• Educated businesses on membership opportunities and programs.

•Supported Festival Lead with external communications and operations coordination.• Demonstrated ability to manage diverse teams and ensure consistent key messaging.• Created marketing materials, digital ads, social media assets, and sponsorship material. • Responsible for task delegation, managing decorations, stage setup, pop-up art gallery, events set-up and tear down

• Assisted +30,000 employees and vendors in resolving software and hardware issues. • Streamlined IT processes to enhance customer service and maintained expertise in troubleshooting for a fast-paced environment. • Utilized analytical and problem-solving skills to identify root causes of IT issues and followed business processes to liaise between departments. • Facilitated smooth transitions to new software and hardware, supported enterprise project teams, and documented technical… Show more • Assisted +30,000 employees and vendors in resolving software and hardware issues. • Streamlined IT processes to enhance customer service and maintained expertise in troubleshooting for a fast-paced environment. • Utilized analytical and problem-solving skills to identify root causes of IT issues and followed business processes to liaise between departments. • Facilitated smooth transitions to new software and hardware, supported enterprise project teams, and documented technical troubleshooting. Show less

London, Canada Area

• Achieved success in a fast-paced, data-driven sales environment, excelling in customer service and time management.• Tailored financial advice across personal banking, credit cards, loans, RSPs, GICs, and Mutual Funds.• Executed secure financial transactions, prioritizing privacy and ensuring compliance with federal regulations.

• Provided editing, proofreading, and graphic design for promotions• Skilled in social media monitoring and content creation• Experienced in strategic planning and policy revisions• Conducted volunteer interviews and compiled testimonials• Developed communication plans and crafted key event messaging• Collaborated on high-profile projects, aligning content with TVDSB’s brand

London, Canada Area

- Hosted water conservation events, engaging 200+ attendees per event- Conducted informative sessions on water conservation importance- Honed strong customer service skills for client connections- Served as a successful brand ambassador for Union Gas, surpassing event and feedback goals

- Strengthened communication to ensure cohesive store dynamics- Managed high-volume customer interactions and cash handling - Executed sales reporting, inventory management, and delegated roles to other employees- Established rapid rapport, upsold products, catered to individual customer needs- Swiftly resolved customer issues while adhering to company policies

London, Canada Area

I established strong ties with alumni to obtain donations directed toward various university projects such as bursaries, new buildings, and research incentives. I shared enthusiasm with other alumni and encouraged their participation to help current students. It was a great introduction to call centre environments, and helped hone my rapport-building and interpersonal skills.

Master'S Degree, Communications, Public Relations & The Media, High Merit

My dissertation explored the mediatization of politics. I discussed the discourse born from political actors' ability to communicate.

Certificate, Public Relations, Advertising, And Applied Communication, 4.0 Gpa

Activities and Societies: Class Representative, Social Committee, LGBT Committee Awards: Presidential Honours Studies included customer.

Bachelor Of Arts - Ba, Communication And Media Studies

Activities and Societies: Pride committee, trumpet player, writer for MITzine Knowledge of both theoretical and practical tools.