Carol A. Lustig Email & Phone Number

Boca Raton, Fl, Us

Boca Raton, Fl, Us

· Create, post and optimize all content on major retail digital shelf for Stanley, DeWalt, Black + Decker, CAT, EverStart and Vector automotive aftermarket and lighting products.· Took company from failing Content Quality scores for Walmart to full catalog of products above the requested score threshold. Worked with both internal and external partners to develop new content, correct attribute issues and update both images + copy.-Led new Home Depot content initiatives to achieve goal of "Best in Class" content. This included new graphics, new Salsify enhanced content, new BazaarVoice platform build and more.- Responsible for setting up and building out new Salsify implementation for PIM/DAM and enhanced content.- Total management of building out and implementation of new BazaarVoice platform.- Sole responsibility and management of 6 new website updates. This included all aspects of new site buildout in Wix.- Create total branding concept and strategy across channels for company's proprietary brand, Vetor. - Total branding overhaul of key product lines for licensed products to develop competitive selling points through, infographics, videos and copy points.· Manage BazaarVoice retailer specific sampling programs across omni channels- Complete management of two social media channels including brand ambassador program, posting, calendar and strategy.

Assist with marketing for Buddhist Center activities.

• Comprehensive product marketing across channels for West Bend, Omega, Excalibur, Chef's Choice, Vinturi and Yonanas • Cross functional collaboration to gain and use research in order to continually improve content for SEO optimization and to maximize strategies to adhere to retailer algorithms. • Within 30 days took company from "failing grades" to top tier grades for Target/Syndigo score cards.• Drive schedules to meet deadlines for new product launches, product refreshes and promotions.• Create videos in Animoto for use across channels and write/produce agency videos.• Copywriting - Product and landing pages, enhanced content/A+, packaging, infographics,, manuals, POPs, videos, sales meeting materials, catalogs, promos etc.• Sole ownership and management of BazaarVoice account for implementations, ratings, questions, sampling. Trained customer service reps.• Sole responsibility for building new Salsify DAM/PIM installation and ongoing data uploads.

Clients Included: • Englewood Marketing/Farberware- Marketing/Content Managemento Leadership of all eCom, product marketing, web, and digital content. o Copywriting - Product page copy, packaging, manuals and POPs. o Project Management - Cross functional/international collaboration with teams to meet tight deadlines for product launches on retailer websites and in store to bring products to market on time. Worked with China to gain assets and product specifications. o Content Assets - Organization and implementation of new DAM digital asset management system • TwinStar Home- (Private Label Furniture Company for major retailers) - Content Management o Total ownership of content across digital channels.o Project Management - Building of retailer brand product pages, site merchandising, taxonomy. Worked to improve CX UX consumer and user experience across digital channels. o Content - Took company from problem to a “top tier” vendor on Wayfair for content completeness. Solved demand for product images with 3D renderings. o Analytics - Overhaul of all digital reporting and metric analysis standards. o Social Media - Coordinated content production, social calendar, and scheduling of posts in Buffer.

• eCom Digital Content Marketing - Management of content for Holmes, Bionaire, Sunbeam, Oster, Mr. Coffee, FoodSaver and Margaritaville across digital channels in US and Canada.• SEO – Responsible for 7 websites in US and 5 in Canada. Made SEO data-driven upgrades to navigation, product titles, content, CMS Demandware changes significantly improved SEO• Copywriting – Writing of product copy, sales materials, videos, specialty web pages and blogs• Analytics/Reporting - Used insights from analytic data to impact content.• Consumer Experience –Content enhancements resulted in a 28% reduction in costs to call centers.• Video - Executed first “How To” video campaign. Videos rose to “most watched” within weeks, which drove new traffic to the DTC websites and increased YouTube as a referrer by over 120% in under 1 month. • Management to solve product parts issue which represented a $1M opportunity in lost sales. • Branding and repositioning of Pain Category on Amazon including updates to product images, and A+ enhanced content with new custom charts. Result: pain category YTD POS rose 63% vs. previous year.• Worked with Costco and WebCollage to add new “Image Plus” feature. Result: New images received over 500,000 consumer interactions in a few months.• Innovative strategist for Oster Thanksgiving retail promotion for 3 campaign years. In that time, retailer.com sales rose 66% surpassing all KPIs. Devised and designed new content based on research metrics.• Oversaw launch of seven new consumer-facing blogs including production, promotion, and reporting.

Marketing consultant to various businesses. Clients Included: • Elite Island Resorts – Marketing - Updated websites/SEO; Ran online/print campaigns for Bloomberg, Conde Naste publications and various travel websites, etc.; Total overhaul and creation of new brochures and letters; Setup & ran many social/digital/blogger marketing.• Starmark/Kaplan University – Copywriter - Writer for web content & email for new program. • VR Business Brokers – Content/Writer – Designed/Emailed 2 monthly newsletters; ghost writer for executive articles; wrote public relations releases. • ERDM – Ghost Writer - Article/Blog/Presentation/eBook writer for this national VoC expert • HMS Home Warranty Service – Copywriter – Writing for corporate and sales materials.• Heritage Ware - Digital Marketing - Web, Email, Social Media; Google & Facebook PPC advertising. • SKM Media Group - Digital Manager- Website/SEO, marketing materials, & public relations.• 55communitysearch.com: Copywriter - Wrote/Built micro sites for various real estate communities. • Recycling Perks – Marketing - Marketing Representative for grassroots loyalty/rewards program Signed up over 100 businesses & 4000+ local residents in 6 months. • OMG National – Writer/Websites - Video writer/ Producer and Web Content Manager/Writer

• Product Marketing - Development of new service offering and new partner relationships. Result: New lead sources. • Digital Advertising - Instituted PPC/Remarketing and Pay Per Click program to bring in daily leads.• Content – Total revamp of websites, wrote copy & directed creative concept. Implemented sales newsletters.

Ran marketing activities for trade shows, email, websites, retail catalog production, public relations, copywriting, newsletters, and videos for this international manufacturer.o Product Marketing - Developed strategy & marketing to drive business on SONNY’S Parts & Accessories Division to record level, exceeding 9-Million dollars for the first time in the company’s history.o Website - Supervised the creation of new brand website encompassing over 25,000 items and images. Complete interdepartmental and vendor partner coordination to launch site.o Trade Show – Project Management of large trade show program which included a yearly 9000sq. ft. area.o Copywriter – Writer on emails, catalogs, website, sales and trade show materials

Consultant/ Strategist/Writer for marketing, advertising, corporate videos, and creative services.. Clients included: 1TM/Options Media Direct Marketing and Email Marketing Firm – o Marketing - Ran all marketing including new websites & marketing materials and IR investor relations.o Email marketing /SMS - Consultant to clients for various campaigns • Dunhill International Direct Marketing and Email Marketing Firm - • Marketing/Advertising - Led marketing and advertising activities, wrote all copy. • Sales - Added print brokerage services which resulted in a $10,000/mo. increase in revenue.

Boca Raton, Florida, Us

Ran print & web marketing activities and supervised event and public relations for this national direct marketing and email marketing marketing firm

Boca Raton, Florida, Us

Lead writer on direct mail and retail catalogs, inserts & website. Collaborated with (industry leader) Herschel Gordon Lewis on new catalogs. Recruited to work on team for company's annual meeting/trade show. Heavily involved with development of new eCommerce website creation.

Lead writer on catalogs for major national retailers such as Macy’s, Bloomingdale’s, Mercantile, and more.