Founded c.luxe in 2013 to provide clients—including athletes, entertainers, and lifestyle brands—with confidential, ethical, and convenient services to drive organic exposure and brand development. Services include brand marketing, public relations, digital media, marketing, event consulting and production, sponsorship development, and strategic partnership development.✔ CLIENTS – Entertainers and athletes such as YG, Travis Scott, Sheck Wes, Josh Smith, Rodger Saffold, MoneyBagg Yo, Glen “Big Baby” Davis, Chris Wilcox✔ BRANDS – Disney/Marvel “Black Panther” Film, Universal Pictures “The Grinch” Film, Rise Nation (eSports Team), Footaction, Foot Locker, Puma, 40z & Waffles, Akoo, D’USSE ✔ KEY PROJECT – As part of Footaction’s First “Style Means” Campaign, helped provide tour support for YG’s debut album and featured him around the country in their store. This campaign received 28MM media impressions and led to YG’s first endorsement deal.

Product manager for Don Toliver, Symba and many others. Earned a Billboard #1 for Life of a Don.

As a graduate student earning a Master of Science in corporate communication and public relations, consulted with several for-profit and non-profit organizations in the Greater New York City Area. Select projects included:✔ STUPID CANCER FOUNDATION (10/2012 to 12/2012) – Researched and created a communication plan seeking to rebrand, reinvigorate, and reposition organization to a larger demographic through engaging social media strategy, fundraising, and event coordination. Secured celebrity partnerships to encourage brand awareness.✔ AVON PRODUCTS, INC. (08/2012 to 12/2012) – Developed an investor relations plan to help Avon gain more value and growth investors, increase existing analyst opinion and positive coverage, and increase price earnings and book value.✔ 9/11 MEMORIAL & MUSEUM (03/2012 to 05/2012) – Researched, composed, and presented a strategic communication plan for the 9/11 Memorial & Museum with the objectives to engage, inform, and invigorate the museum’s mission. Established a robust pipeline for future fundraising and marketing by positioning the museum as a global thought leader and creating a more consistent and thoughtful presence on social media.

Worked with this non-profit organization to advance its mission to help high school student-athletes reach their potential in academics, athletics, and personal growth through one-on-one mentoring relationships with successful former college athletes. Areas of oversight included:✔ COMMUNITY OUTREACH – Developed social media campaigns (Twitter and Facebook) to engage, entertain, and recruit youth. Managed social media profiles, adding photos, updating information, soliciting members, and generating engagement. ✔ EVENT MANAGEMENT – Recruited community leaders and professional athletes for youth events.Secured speakers for various types of programs and events. Managed and sent email updates (Mailchimp). Mobilized volunteers in advance of events and managed volunteers in carrying out day-of-event activities.✔ PRESS MANAGEMENT – Drafted inventive press releases for community events to better engage media outlets. Investigated local media outlets and establish media contacts. Drafted press releases for monthly events.

✔ ASSISTANT, United Talent Agency (01/2010 to 04/2010) – Worked at one of the world’s largest talent agency in HR learning all the various departments and components of running an agency. Worked at one of the world's largest talent agency in HR learning all the various departments and components of running an international entertainment agency.✔ SALES ASSOCIATE, Nordstrom (10/2005 to 03/2008) – Worked while enrolled as a full-time college student. Earned recognition as premier sales associate in the SAVVY department selling trendy luxury wear for women. Created and maintained client relationships, delivered exceptional customer service, and provided personal styling services to clients.✔ INTERN, Creative Artists Agency (06/2007 to 08/2007) – Landed competitive internship in NYC and went on to intern with CAA Sports. Reported directly to super agents Leon Rose and Steven Heumann who, collectively, have represented athletes such as Lebron James and MVP Tony Parker, who had just won the championship.✔ FREELANCE WRITER & RESEARCHER, Carolina Times Newspaper (05/2006 to 04/2007) – Held part-time writing and editing job while handling a full courseload at UNC-Chapel Hill. Learned basic innerworkings of a journalism office and gained skills in researching, writing, editing, interviewing people, and meeting deadlines.