As a Director of Digital Marketing who promoted from the role of Senior Digital Marketing Manager at Upward Projects Restaurant Group, I played a pivotal role in driving the company's digital marketing efforts to enhance engagement, drive customer acquisition, and maintain a positive brand reputation. In this position, I developed and implemented comprehensive digital marketing strategies across various social media platforms, with the goal of increasing customer engagement and driving acquisition. I managed digital properties, ensuring they were optimized and aligned with our brand identity, and maintained positive customer sentiment. Additionally, I established partnerships with influencers and media outlets to amplify our brand's reach and enhance brand awareness.One of my key responsibilities was overseeing the marketing tech stack and maintaining vendor relationships. I ensured the efficient utilization of tools and platforms to support our digital marketing initiatives, and proactively sought new technology partnerships to stay ahead of industry trends. Managing the loyalty marketing for Postino Wine Cult and CRM efforts was also part of my role. This involved developing holistic strategies, executing acquisition and retention offers, and optimizing channels and tactics to drive customer loyalty and repeat business. I also generated detailed reports, analyzed performance metrics, and made data-driven optimization recommendations to improve the effectiveness of our digital marketing campaigns.Budget management was another important aspect of my role. I effectively managed budgets allocated to loyalty marketing initiatives, ensuring strategic allocation of funds to achieve maximum impact and return on investment.

As a Guest Engagement Manager at Upward Projects Restaurant Group, I played a pivotal role in driving the success of the Postino Wine Cult program in active markets. I successfully promoted and executed the program, resulting in heightened brand awareness and increased customer engagement. By leveraging my expertise in guest engagement strategies, I maximized the impact and effectiveness of the program, ensuring it resonated with our target audience.One of my key responsibilities was managing the program technology and execution. I oversaw the seamless implementation and operation of the Postino Wine Cult program, ensuring that the necessary technology systems were in place and functioning smoothly. By closely monitoring the program's performance and making necessary adjustments, I ensured that it delivered a seamless and engaging experience for our customers.Maintaining the program's customer relationship management (CRM) system was another vital aspect of my role. I took great care in ensuring that the customer data within the CRM system was accurate and up-to-date. This allowed us to personalize our interactions with customers, providing them with tailored experiences and targeted marketing efforts. By meticulously managing the CRM system, I contributed to the overall success of the Postino Wine Cult program and our ability to deliver exceptional customer experiences.In addition to promoting and maintaining the program, I oversaw product logistics. This involved coordinating the timely delivery and availability of program offerings, ensuring that customers could easily access and enjoy the benefits of the Postino Wine Cult program. I also developed compelling promotions and strategies to drive customer participation and program success, continuously seeking innovative ways to enhance customer engagement and loyalty.

As an Associate Program Manager - Marketing & Loyalty at BWH Hotel Group, I had the opportunity to contribute to the success of global initiatives for Best Western Rewards (BWR) and WorldHotels Rewards (WHR). In this role, I provided valuable support to performance marketing management, assisting in managing and optimizing these loyalty programs.One of my key responsibilities was creating comprehensive marketing plans, proposals, and loyalty promotions. These initiatives were aimed at enhancing customer engagement and acquisition, ensuring that our loyalty programs remained relevant and appealing to our target audience. By developing innovative marketing strategies and promotions, I contributed to the growth and success of the BWR and WHR programs.I also played a crucial role in implementing these strategies and recommendations. Working closely with the marketing team, I ensured that our initiatives aligned with the overall marketing goals for the BWR and WHR programs. By staying up to date with industry trends and consumer insights, I was able to make informed decisions and implement effective strategies that resonated with our target audience.Collaboration was a key aspect of my role. I worked closely with hotel members, internal clients, global affiliates, and marketing partners to coordinate and execute promotional campaigns effectively. By fostering strong relationships and open communication, I ensured that all stakeholders were aligned and working towards the same goals. This collaborative approach allowed us to create impactful marketing campaigns that drove customer engagement and loyalty.Overall, as an Associate Program Manager - Marketing & Loyalty at BWH Hotel Group, I assisted in managing global initiatives for Best Western Rewards and WorldHotels Rewards, created comprehensive marketing plans and loyalty promotions, developed innovative strategies, and collaborated with various teams and stakeholders to execute effective promotional campaigns.

As a Loyalty Marketing Specialist at BWH Hotel Group, I played a crucial role in promoting and enhancing awareness of the Best Western Rewards® (BWR) and WorldHotels Rewards℠ (WHR) programs throughout North America. By leveraging my expertise in loyalty marketing, I successfully increased engagement and customer participation in these programs.One of my key responsibilities was managing the BWR and WHR Innsider Program initiatives. I oversaw the implementation of these programs, ensuring that they were executed flawlessly and aligned with the overall loyalty marketing strategy. By driving engagement and participation in these programs, I contributed to the growth and success of the BWR and WHR programs.To ensure the success of the loyalty programs, I provided comprehensive training for the Best Western Rewards and WorldHotels Rewards programs. By equipping staff members with the necessary knowledge and skills, I empowered them to effectively promote and communicate the benefits of these programs to guests. This training played a crucial role in enhancing customer engagement and loyalty.In addition to managing the programs and providing training, I also oversaw the management of branded promotional items. By developing enticing promotions and incentives, I created opportunities to enhance customer engagement and increase participation in the BWR and WHR programs. These promotions were designed to resonate with our target audience and encourage ongoing loyalty.Analytics and reporting were also a part of my responsibilities. I assisted with analyzing program performance, tracking key metrics, and providing insights to optimize program effectiveness. This data-driven approach allowed us to make informed decisions and continuously improve the performance of the loyalty programs. Additionally, I supported international Rewards efforts, ensuring global consistency in program implementation and performance optimization.

As the Lead Marketing/Social Media Consultant at Best Western Hotels & Resorts, I had the opportunity to make a significant impact on the digital media presence of the brand and provide essential training to 240 Best Western branded hotels. My role encompassed various responsibilities that contributed to the success of the marketing and social media efforts.One of my key achievements was improving the digital media presence of Best Western Hotels & Resorts. Through targeted strategies and initiatives, I enhanced the brand's online visibility and engagement. This involved providing training on digital marketing, reputation management, and the Best Western Rewards® program to hotel staff across the 240 Best Western branded hotels. By equipping them with the necessary knowledge and skills, I empowered the hotels to effectively leverage digital marketing channels and enhance their online presence.Managing social care was another critical aspect of my role. I oversaw the social media platforms, ensuring that customer inquiries and concerns were addressed promptly and effectively. By providing exceptional social care, I enhanced customer satisfaction and loyalty, strengthening the brand's reputation in the online space.In addition to social care, I played a key role in social media content creation and graphic design for ads and social media posts. By creating compelling and visually appealing content, I engaged the audience and effectively communicated the brand's messaging. This included developing creative campaigns, crafting engaging captions, and utilizing graphic design skills to create eye-catching visuals.Furthermore, I oversaw the management of branded promotional items, ensuring that they accurately represented the Best Western brand and its values. I also provided assistance with regional marketing efforts, collaborating with local teams to tailor marketing campaigns to specific markets and demographics.

As a Property Manager at Best Western, I had the responsibility of overseeing and managing the housekeeping and maintenance departments. This involved ensuring that the property was well-maintained and met the highest standards of cleanliness and functionality. I developed strategies and implemented plans to complete various projects on the property, such as renovations or upgrades, to enhance the guest experience and maintain the property's competitiveness in the market.In addition to managing the physical aspects of the property, I also played a crucial role in mediating customer care issues. I worked closely with the front desk team and other staff members to address guest concerns and ensure that they were resolved in a timely and satisfactory manner. By providing exceptional customer service and resolving issues effectively, I contributed to guest satisfaction and loyalty.Managing inventory was another important aspect of my role. I oversaw the inventory of supplies and equipment needed for the smooth operation of the property. This included monitoring stock levels, placing orders, and ensuring that adequate supplies were available to meet guest needs.Assisting in the hiring and training of new employees was also a part of my responsibilities. I actively participated in the recruitment process, interviewing potential candidates and selecting individuals who were the right fit for the team. I also played a role in training new employees, ensuring that they understood their roles and responsibilities and were equipped with the necessary skills to excel in their positions.Contributing to marketing efforts was another aspect of my role as a Property Manager. I worked closely with the marketing team to promote the property, develop promotional strategies, and enhance brand awareness. This involved collaborating on marketing campaigns, participating in local events, and leveraging various marketing channels to attract guests and drive bookings.

As the Director of Public Relations, my role involved coordinating all public relations efforts both on campus and in the Baton Rouge metropolitan area. I was responsible for managing a dedicated public relations team and ensuring that our messaging and initiatives aligned with the goals and values of the organization.Collaboration with the executive board was a crucial aspect of my role. I worked closely with the board to develop and implement effective public relations strategies that supported our overall objectives. This involved regular communication with leadership and hospital representatives to ensure alignment and coordination of messaging.Being the lead graphic designer, I was responsible for creating visually appealing and impactful designs for various media and promotional materials. This included designing brochures, flyers, banners, and other marketing collateral that effectively conveyed our brand image and messaging.Developing social media strategies and writing social media posts were also part of my responsibilities. I developed comprehensive social media plans to engage our target audience, increase brand awareness, and promote our initiatives. Additionally, I crafted compelling social media posts that effectively communicated our messages and encouraged audience interaction.As the director, I had the authority to control and approve all branding efforts to ensure consistency and adherence to brand guidelines. This involved overseeing the visual identity of the organization and maintaining brand integrity across all communication channels.Maintaining media relations was another important aspect of my role. I cultivated relationships with local media outlets, journalists, and influencers to generate positive coverage and facilitate media opportunities. This included pitching stories, coordinating interviews, and managing media inquiries.

Collaborated with public relations team, wrote social media posts, designed social media graphics, flyers and event programs, wrote press releases, and handled media relations.

Updated content on LSU Student Government website, met with individual branches to develop their messaging, and designed graphics for use on website and social media.

Designed marketing materials, managed social media, communicated with local media, collaborated with LSU Campus Life, and managed advertising budget.

Assisted Public Information officers, updated social media, managed public outreach programs for various projects around the state, designed presentations for lobby monitors, and communicated issues to state districts.

Sold ads for The Daily Reveille and special publications, made calls and drop-offs to potential clients, met with clients, and assisted in other areas of LSU Student Media.

Handled guest reservations, worked with third-party reservation systems, assisted the bar with guest transactions, and assisted management in training new employees.

Handled guest refunds, processed bill payments and Western Union transactions, supervised the front-end cashiers, counted down registers, sold lottery tickets and handled customer complaints.