Chris Workman Email & Phone Number

Davidson, Nc, Us

Remote, Us

Spearheaded strategic, integrated growth marketing programs for the firm’s largest omnichannel full-funnel distributor and manufacturer accounts, including Sonepar, RectorSeal, and a large building products distributor. Led cross-functional teams spanning Media, MarOps, Data Technology, Creative, and Analytics from strategy through activation.Highlights and Achievements:- Exceeded Yr. 1 program campaign conversion, churn reduction and revenue growth goals; revenue +14% to forecast for a large building products distributor client netting an 18:1 program ROI- Developed RectorSeal's first-ever Contractor go-to-market omnichannel strategy- Responsible for ~$6M portfolio of business

Charlotte, North Carolina, Us

Established and strengthened agency partnerships with key seven-figure home and building materials clients. Led cross-functional teams to develop winning brand strategies, customer segmentation/personas and, strategic marketing and sales enablement solutions focused on consumer and trade audiences. Supported multiple 7-figure new business pitches and consistently organically grew clients. Managed a team of Account Executives and Directors. Collaborated on the development of new agency processes and served on the DEI council. Highlights and Achievements - Group Director:- Consistently grew organic accounts by 10% or more- Developed new go-to-market strategy for Sunbelt Rentals with a focus on identifying priority verticals, target audiences and cross-sell opportunities- Created award-winning omnichannel program that drove LEVOLOR sales through Lowe's and led LEVOLOR's national brand campaign including video, display, social, search, email, and a comprehensive website redesign. Gained +5% YoY brand awareness and brand favorability growth over four years leading the business. - Led Floor & Decor national TV spot development targeting homeowners and pros for two broadcast creative development cycles. Third-party research determined "memorability" outperformed the 2020 Super Bowl spot average.- Spearheaded brand strategy and new brand campaign creative development for Cooper Lighting Solutions, CertainTeed, Carrabba's, and Bonefish Grill. - Crafted product launch campaigns to support Blum's Aventos HK lift hinge systems to engage designers and cabinet makers. Leveraged publisher print and digital assets, paid social, display and video to generate 1,100+ MQL's for Blum's sales teams.- Led the development of a comprehensive Blum's web-based brand experience and factory tour called "The Blum Difference" which required site development and extensive content creation. The site launch campaign generated over 10k site visits within the launch campaign window.

Charlotte, North Carolina, Us

Provided account leadership for Wray Ward Clients in the home goods space, focusing on brand development and strategy. Led cross-functional teams consisting Insights, Creative, Media, Content, Web Development and Project Management to manage campaigns from strategy through to activation, optimization and reporting. Supported new business development to secure new Client business and reengage inactive Clients. Highlights & Achievements - Account Lead:- Managed strategic mapping of Client Consumer Journey brand experience and development of critical initiatives required to support the Journey, with a focus on connecting offline and online experiences- Spearheaded Moen trade marketing and sales enablement initiatives focused on Builder, Multi-Family, and Showroom channels. Developed channel value propositions and customer journeys to inform lead-generation campaigns. - Led brand positioning strategy of four Dal-Tile tile brands and campaign activation across print, digital, retail / merchandise, trade and CRM programs.- Restructured and revitalized Client dealership co-op programs to drive lead generation, sales and connectivity for consumers to the brand

Fueled by my passion for all types of racing and natural gravitation towards creativity, I have written and illustrated a series of children's books to capture some of motorsports' most iconic moments, legendary heroes, and amazing machinery. Why? As a father of three and a race fan, I noticed a shortage of stories focused on motorsports and cars to share with my kids. With this in mind, I began writing and illustrating children's books under my self-publishing imprint, Apex Legends (later changed to Racer Legends due to the emergence of an online game of the same name). This endeavor allowed me to learn about the challenging world of publishing, build distribution partnerships, develop relationships with teams, drivers, and media, and put my sports marketing experience into action. I partnered with several charities, including Racing for Kids and Racing for Cancer, and contributed a portion of sales and books to their causes. In total, I created four racing-themed children's books and accompanying coloring book titles - "The Longest Day - A Childhood Race Adventure," "Josef, The Indy Car Driver," "The Spectacle - Celebrating the History of the Indianapolis 500," and "Kyle Loves Racing." Creation of these books involved collaboration and partnerships with several entities, including the ACO (who organize and promote the 24 Hours of Le Mans), IndyCar, NASCAR, Chip Ganassi Racing, Penske Racing, Andretti Motorsport, Ecurie Ecosse, AJ Foyt Enterprises, Josef Newgarden, Ryan Hunter-Reay, Kyle Larson, Jaguar, Ford, and GM.In addition to direct sales through my website, I partnered with a distributor who placed the books on Amazon, Books-A-Million, and Barnes & Noble, as well as other smaller vendors. Through my direct partnerships with IndyCar, "Josef, The IndyCar Driver," and "The Spectacle" were sold at tracks around the country (which allowed me to do several awesome book signing events).

Atlanta, Georgia, Us

Focused New Business Development / Account Manager targeting large national accounts with a priority on building a presence for Brandmovers in the Carolinas. Provided consultation to Client prospects on digital promotions, mobile applications, loyalty programs, targeted CRM initiatives, digital media, and social media programs, as well as best practices for implementing digital engagement efforts and analytics in support of their integrated marketing initiatives.Highlights & Achievements: - Penetrated multiple Fortune 40 companies across CPG, Entertainment, Home Improvement, and Financial sectors; launched the company's sales effort within the Home Improvement and Sports categories within North Carolina and the Mid-West - Led new program concept development and program quotation for Client prospects, created customized sales materials, and led Client presentations- Generated a pipeline of over $2 million and quoted out over $1 million in business within the first six months of employment

Stamford, Connecticut, Us

Strategized and led the activation of national brand-building, lead acquisition and audience engagement activation programs in support of Sprint’s NASCAR sponsorship.Highlights & Achievements:- Conducted an extensive audit and program enhancement recommendations for the Miss Sprint Cup social media program resulting in increased audience engagement- Crafted innovative activation plans for the Sprint Unlimited race event designed to drive fan interaction and lead generation- Increased YoY Sprint All-Star Fan fan voting via the NASCAR Sprint Cup Mobile app via revised customer journey and program promotion strategies- Coordinated integration efforts with Sprint's digital and brand agencies, NASCAR, analytics support teams, and multiple Client operating groups

New Berlin, Wi, Us

Continued to lead GMR's partnership with Lowe's, including Sports, Partnership, and Experiential programs as outlined below in the Account Director description. Continued to lead a team of nineteen Account Supervisors, Executives, and Coordinators and collaborated with Strategy, Creative, and Operations teams.

New Berlin, Wi, Us

GMR agency account leader managing Lowe's business focused on integrating sports and partnership efforts across Lowe's agencies and aligning partnerships with client business and marketing objectives in support of Pro Marketing, Divisional Marketing, Product Marketing, and Multi-Cultural teams. Managed Lowe's sponsorship and partnership portfolio, including NASCAR, NCAA, NFL, Live Nation, Busch Entertainment Corporation, and General Motors. Concepted and executed store promotional retail events targeting key consumer segments. Led a team of nineteen employees through strategic planning, ideation, development, implementation, and measurement of all programs.Highlights & Achievements include:- Implemented Lowe's first national text-to-win program, generating over 267,000 entries with an opt-in rate of 4%; supported integrated messaging across newspaper circulars, radio, and online channels.- Leveraged NASCAR platform to drive measurable sales increases among targeted Commercial Business customers, including the Jimmie Jam customer experience program.- Utilized customer analytics to focus partnership strategy around key affinity groups aligned with collegiate sports, theme parks, and music. - Leveraged properties to drive local product sales priorities in Phoenix by leveraging partnerships with the Arizona State Fair, Phoenix Zoo, and ASU, along with OOH media, in-store signage, and market-specific offers to drive awareness and product sales. Distributed 60,000 offer booklets to attendees.

New York, New York, Us

Primary day-to-day contact and team manager on Lowe's account, managing all in-store events - including national Commercial Appreciation Days events with an estimated 150,000 customer attendance. Doubled agency fee in 2005 while restructuring the team by consolidating all account service team members to Charlotte and building new programs. Lowe's conducted an RFP in 2006 and combined Momentum's work with motorsports and partnership work being executed by GMR - duties included managing the transition of the business to GMR and supporting hiring functions.Highlights & Achievements: - Identified new program opportunities and doubled Momentum's business with Lowe's over twelve months through consultative selling.- Served as team leader for remote Charlotte office dedicated to supporting Lowe's account.- Activated Lowe's first Earth Day and Hurricane Preparedness events, netting an incremental $15MM in sales for featured products- Executed roughly 50% of all Lowe's store Grand Openings, including milestones like Lowe's 1,000th store and 50th state - implemented sweepstakes programs, which generated an average of 6,500 entries per event- Led the development of the Store Event Manager (SEM) platform with a third-party developer and collaboration with Lowe's store operations. This software was designed to allow vendors to schedule in-store events and demos through a streamlined, efficient platform. Successfully scheduled over 1,000 demos during its debut in support of the national Commercial Appreciation Day event.

New York, New York, Us

Created a brand new vendor management position to align with all Lowe's Product Marketing categories and drive vendor integration into at-store events. Developed new program concepts and opportunities to leverage vendor funding and assets to increase program impact on driving traffic to events and sales.Managed the development and test implementation of the Store Event Manager (SEM), a proprietary web-based event scheduling tool, including integration with Store Communications, Vendor Service Management, and Merchants within Lowe'sDeveloped program activation opportunities for Lowe's vendors - including the scheduling of over 5,000 vendor events to support a Lowe's Commercial Appreciation Event Retail Marketing and Consumer Packaged Goods Brand Management

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Supported Sales and Marketing function for zMAX automotive consumer packaged goods product with a focus on product placement at specialty and mass retailers. Implemented training programs and in-store promotions with sales increases as high as 45%. Developed brand guidelines and sales materials for zMAX and AVBlend (aviation version of zMAX); managed package design.Conducted market analysis and feasibility study for expanded product lines via marine, small engine, and motorcycle categoriesLeveraged sponsorship assets in NASCAR and IRL to support employee sales contests; executed at-track hospitalityBusiness-to-Business Marketing and Corporate Branding

Designed, developed, and produced SourceTrack's corporate branding guidelines and materials for execution across print, interactive CD-ROM, and Internet applications. Developed marketing tools to support B2B sales across a variety of applications, including customer acquisition, training, implementation, and product management. SourceTrack went out of business in April 2001 as a result of the rapid devaluation of Dot Com entities in

Provided sponsorship management and sports marketing support for two small agencies in Florida with Clients, including Playboy, Cigarette Offshore, and Saleen / Allen Speedlab. Created sponsorship sales materials and created a proprietary sponsorship acquisition tool. - Created the Playboy Scramble golf tournament and established the Playboy Sports platform - developed all branding, sponsorship acquisition, tournament operations and player promotions - Implemented sponsorship management and communications strategies for Saleen / Allen Speedlab and executed events, hospitality, and sales support programs for BASF, Pirelli Tire Company, and Champion Batteries - Supported a variety of motorsports properties and developed sponsorship procurement materials