Chris Workman Email & Phone Number

Davidson, NC, US

Remote, US

Spearheaded strategic, integrated growth marketing programs for the firm’s largest omnichannel full-funnel distributor and manufacturer accounts, including Sonepar, RectorSeal, and a large building products distributor. Led cross-functional teams spanning Media, MarOps, Data Technology, Creative, and Analytics from strategy through activation.Highlights.

Charlotte, North Carolina, US

Established and strengthened agency partnerships with key seven-figure home and building materials clients. Led cross-functional teams to develop winning brand strategies, customer segmentation/personas and, strategic marketing and sales enablement solutions focused on consumer and trade audiences. Supported multiple 7-figure new business pitches and.

Charlotte, North Carolina, US

Provided account leadership for Wray Ward Clients in the home goods space, focusing on brand development and strategy. Led cross-functional teams consisting Insights, Creative, Media, Content, Web Development and Project Management to manage campaigns from strategy through to activation, optimization and reporting. Supported new business development to.

Fueled by my passion for all types of racing and natural gravitation towards creativity, I have written and illustrated a series of children's books to capture some of motorsports' most iconic moments, legendary heroes, and amazing machinery. Why? As a father of three and a race fan, I noticed a shortage of stories focused on motorsports and cars to share.

Atlanta, Georgia, US

Focused New Business Development / Account Manager targeting large national accounts with a priority on building a presence for Brandmovers in the Carolinas. Provided consultation to Client prospects on digital promotions, mobile applications, loyalty programs, targeted CRM initiatives, digital media, and social media programs, as well as best practices.

Stamford, Connecticut, US

Strategized and led the activation of national brand-building, lead acquisition and audience engagement activation programs in support of Sprint’s NASCAR sponsorship.Highlights & Achievements:- Conducted an extensive audit and program enhancement recommendations for the Miss Sprint Cup social media program resulting in increased audience engagement.

New Berlin, WI, US

Continued to lead GMR's partnership with Lowe's, including Sports, Partnership, and Experiential programs as outlined below in the Account Director description. Continued to lead a team of nineteen Account Supervisors, Executives, and Coordinators and collaborated with Strategy, Creative, and Operations teams.

New Berlin, WI, US

GMR agency account leader managing Lowe's business focused on integrating sports and partnership efforts across Lowe's agencies and aligning partnerships with client business and marketing objectives in support of Pro Marketing, Divisional Marketing, Product Marketing, and Multi-Cultural teams. Managed Lowe's sponsorship and partnership portfolio.

New York, New York, US

Primary day-to-day contact and team manager on Lowe's account, managing all in-store events - including national Commercial Appreciation Days events with an estimated 150,000 customer attendance. Doubled agency fee in 2005 while restructuring the team by consolidating all account service team members to Charlotte and building new programs. Lowe's conducted.

New York, New York, US

Created a brand new vendor management position to align with all Lowe's Product Marketing categories and drive vendor integration into at-store events. Developed new program concepts and opportunities to leverage vendor funding and assets to increase program impact on driving traffic to events and sales.Managed the development and test implementation of.

AU

Supported Sales and Marketing function for zMAX automotive consumer packaged goods product with a focus on product placement at specialty and mass retailers. Implemented training programs and in-store promotions with sales increases as high as 45%. Developed brand guidelines and sales materials for zMAX and AVBlend (aviation version of zMAX); managed.

Designed, developed, and produced SourceTrack's corporate branding guidelines and materials for execution across print, interactive CD-ROM, and Internet applications. Developed marketing tools to support B2B sales across a variety of applications, including customer acquisition, training, implementation, and product management. SourceTrack went out of.

Provided sponsorship management and sports marketing support for two small agencies in Florida with Clients, including Playboy, Cigarette Offshore, and Saleen / Allen Speedlab. Created sponsorship sales materials and created a proprietary sponsorship acquisition tool. - Created the Playboy Scramble golf tournament and established the Playboy Sports.