Clyde Dsouza Email & Phone Number

-Responsible for high client retention through strong relationship management and consulting on client’sbusinesses.-Developing pitch decks and working on new business opportunities to grow aló’s revenue.- Won the Géant account social media & digital mandate for 2024 and built the operation for the account.- Acquired the Content creation for the new Speedo collection for Sun & Sands Sports.- Won the rebrand project for the Mohinani Group of business as part of aló B2B… Show more -Responsible for high client retention through strong relationship management and consulting on client’sbusinesses.-Developing pitch decks and working on new business opportunities to grow aló’s revenue.- Won the Géant account social media & digital mandate for 2024 and built the operation for the account.- Acquired the Content creation for the new Speedo collection for Sun & Sands Sports.- Won the rebrand project for the Mohinani Group of business as part of aló B2B vertical expansion alongwith completion and launch of the project.- Mediation across internal or client relations through dialogue and repair-oriented communication.- Overseeing the account management of brands to ensure seamless workflow and optimal use of agencyresources.- Mentoring teams across the account management department and developing growth paths.- Developing support systems within teams to be able to manage workload.- Setting processes around daily workflow, reporting, finance management, influencer management, vendor relations. Show less

Dubai, United Arab Emirates

- Managing operations across B2B and B2C brands including Al Futtaim Engineering and technologies, Prime hospitals, and clinics, GulfDrug, Gulf Pharmacy & MTR foods (Australia and New Zealand markets).- Agency point of contact for Communications & digital media requirements.- Building influencer collaborations for brands.

Dubai, United Arab Emirates

- Building brand strategy for the relaunched United Arab bank through mapping brand perception,stakeholder interviews, workshops, data gathering and implementing the Thompson Total Branding modeltowards defining the brand values and brand core.- Developing the brand identity, tone of voice and personality, templates, and guidelines.- Always-on account management for social media, PR, SEO & website.

Dubai, United Arab Emirates

Drive Careem’s 2020 employee retention goals with a internal and external facing Employer Brand Strategy including:Carry out research to establish trends, key conversations buckets and value proposition for Careem’s employer brandDevelop the Employer brand positioning and the playbooks to rollout the strategy with Careem’s creative agency Develop a 12 month roll-out plan across internal and external channels to sustain the communications platformDrive consensus… Show more Drive Careem’s 2020 employee retention goals with a internal and external facing Employer Brand Strategy including:Carry out research to establish trends, key conversations buckets and value proposition for Careem’s employer brandDevelop the Employer brand positioning and the playbooks to rollout the strategy with Careem’s creative agency Develop a 12 month roll-out plan across internal and external channels to sustain the communications platformDrive consensus among key stakeholders across the People’s team, Markets and Internal Communications team to launch the strategyDrive Careem’s 2020 Super App vision by supporting an ecosystem behaviour through Careem’s loyalty program. Key initiatives included:Deep dive into Careem REWARDS, the loyalty brand, to identify strong gaps around the “Value” perception of the program.Refreshed the value proposition for Careem REWARDS Recommended a brand level “value focused” campaign based on relevant use cases to drive earn and burn on Careem REWARDSDeveloped a 6-month roll-out strategy including activations to reinforce “value” perceptionSupported the Director of Loyalty to drive consensus around the strategy with key stakeholders from Careem’s marketsWorked with Careem’s creative agency to build the creative messaging for the relaunch campaign for Careem REWARDS Show less

Dubai, United Arab Emirates

Manage the rollout of campaigns through in-app & email touchpoints with the CRM team centrally for all our local markets.Support with copywriting and quality check for in-app and email communication to promote growth of Careem’s app user base covering active/ inactive target audiences.Work with local markets to drive marketing objectives around awareness, engagement, acquisition and retention of users with strong creative campaigns for Careem’s ride hailing and delivery… Show more Manage the rollout of campaigns through in-app & email touchpoints with the CRM team centrally for all our local markets.Support with copywriting and quality check for in-app and email communication to promote growth of Careem’s app user base covering active/ inactive target audiences.Work with local markets to drive marketing objectives around awareness, engagement, acquisition and retention of users with strong creative campaigns for Careem’s ride hailing and delivery offerings.Support with channel planning and ensure that messages are correctly targeted to audiences to drive high ROI on creative.Serve as brand custodian across all markets to ensure high levels of consistency in communication.Manage a central archiving tool with all brand assets and marketing campaigns and provide new users an orientation on the tool.Facilitate central sharing of marketing campaigns to maintain a high levels of efficiency across Markets. Show less

Dubai, United Arab Emirates

Account Manager on CitibankKey ProjectsBRANDValue of Time (content film)Digital and social media campaign to launch the film. Involved with campaign strategy, production, and execution of the strategy across touchpoints. The objective of the film was to drive engagement and page likes.#PayBackLove - Mother's Day Involved with production and launch for the social media videos on Mother's Day to engage the Citi UAE fan base.CARDSBenefit led… Show more Account Manager on CitibankKey ProjectsBRANDValue of Time (content film)Digital and social media campaign to launch the film. Involved with campaign strategy, production, and execution of the strategy across touchpoints. The objective of the film was to drive engagement and page likes.#PayBackLove - Mother's Day Involved with production and launch for the social media videos on Mother's Day to engage the Citi UAE fan base.CARDSBenefit led videosDigital and social media campaign to drive credit card acquisition. Involved with managing the creative strategy and production of a series of gag style videos to convey the Citi Credit Card suite benefits. Videos were optimized for engagement and page views. Premier and Rewards re-launch videos360 campaign to re-launch the Citi Rewards Cards suite. Involved with the campaign production and execution across various touchpoints.PARTNERSHIPSDining Influencer CampaignCitibank launched its first Influencer campaign with Chef Bader, a known figure in this region, to create awareness of its dining partnerships and discounts during Ramadan. Worked on the strategy and management of the project. CareemCiti and Careem join forces to give great value to customers. Worked on the digital and social strategy to promote the partnership. The campaign was launched with a video to create awareness and then pushed across digital touchpoints. Show less

Dubai

Account Manager on Dubai Islamic Bank (DIB).The brand - As the pioneers of Islamic banking, Dubai Islamic Bank (DIB) adopts an innovative approach to simple banking solutions for its customers. A strong sense of transparency in transaction and honestly which is inherent in it's DNA forms the basis of the brands positioning - The better way to bank.Job Description -As key contact person on all communication projects my role is summarized as below -1 - Working on… Show more Account Manager on Dubai Islamic Bank (DIB).The brand - As the pioneers of Islamic banking, Dubai Islamic Bank (DIB) adopts an innovative approach to simple banking solutions for its customers. A strong sense of transparency in transaction and honestly which is inherent in it's DNA forms the basis of the brands positioning - The better way to bank.Job Description -As key contact person on all communication projects my role is summarized as below -1 - Working on campaign strategy and creative briefs.2 - Internal team briefing.3 - Presenting creative work to client.4 - Managing clients expectations on creative.5 - Ensuring timely delivery of campaigns.5 - Liaison with third party suppliers for any production requirements.6 - Estimation of all jobs completed.7 - Follow-up on payments.8 - Conducting weekly job status reports with client to ensure job delivery.9 - Work with media to ensure timely submissions.Key ProjectsUAE Nationals Campaign - DIB launches three banking packages exclusively for the Emirati demographic namely - Family Banking Package, Young Graduates Banking Package and Working Professionals Banking Package.Media - Print, BTL, Digital and Social Media Film developed to push acquisitionLink to film -https://www.facebook.com/dib.uae/videosElectronic Banking ServicesMobile Banking App re-launch - Incentive led campaign to meet objective of increasing downloads.Media - Print and BTL campaign to promote the all new DIB Mobile App. DIB Wakala DepositsDIB has segmented its deposit products based on needs to ensure higher marketability. Media - Print, BTL and Digital led campaign to push acquisition for DIB deposit suite.DIB CardsMerchant Tie-upsDigital and BTL communication on DIB Card tie-ups with various merchants across dining, travel, and retail.Auto FinanceDigital and BTL - Promotional tie-ups with auto dealers across the UAE. Branding for events across the region. Show less

Dubai

HSBC- Multi-product campaign 2015 (ATL, BTL, Digital & Activation)- Personal Loans Campaign - (ATL & BTL)- Always on campaign - Credit Cards & FXdu- Corporate Films (Ramadan, Eid Al Adha & New Years)- Data Bundle and promotional campaignsRoles and ResponsibilitiesLiaise with Marketing teams on Marketing challenges.Work along side planning to develop communication strategy.Brainstorm with creative to develop communication solutions.Evaluate… Show more HSBC- Multi-product campaign 2015 (ATL, BTL, Digital & Activation)- Personal Loans Campaign - (ATL & BTL)- Always on campaign - Credit Cards & FXdu- Corporate Films (Ramadan, Eid Al Adha & New Years)- Data Bundle and promotional campaignsRoles and ResponsibilitiesLiaise with Marketing teams on Marketing challenges.Work along side planning to develop communication strategy.Brainstorm with creative to develop communication solutions.Evaluate creative product and front client presentations.Liaise across departments to ensure that client's requirements are met in a timely manner.Manage a team of executives and plan daily tasks.Organize weekly client calls to discuss status reports.Organise competitive reviews.Liaise with media on submissions.Follow up on finances. Show less

Mumbai

Citibank Cards and Banking- Privileges Credit Card Campaign- EMI CampaignHealthspring - Brand launchRoles and ResponsibilitiesLiaise with Brand Managers on marketing briefs.Work with the planning team on strategy and creative briefs.Organise creative briefs and evaluate creative product.Work on competitive reviews.Plan task daily tasks and deliverables with the Account Executive.Liaise with media on submissions.Liaise with the finance… Show more Citibank Cards and Banking- Privileges Credit Card Campaign- EMI CampaignHealthspring - Brand launchRoles and ResponsibilitiesLiaise with Brand Managers on marketing briefs.Work with the planning team on strategy and creative briefs.Organise creative briefs and evaluate creative product.Work on competitive reviews.Plan task daily tasks and deliverables with the Account Executive.Liaise with media on submissions.Liaise with the finance departments to ensure payment realisation. Show less

Standard Chartered Consumer Banking - 2013 Credit Cards campaign - Jaisa naam waisa Kaamhttp://www.youtube.com/watch?v=oIE7bbxAefM- Food Explorer campaign- Breeze Banking App - LaunchStandard Chartered Corporate affairs- Standard Chartered Mumbai Marathon Films - 2011, 12, 13Visa- Visa SBI campaign - ‘Art of living’ , Madhubani style - Visa Bill Pay campaign - Online bill payment - Visa e-commerce campaign - Promotion of card… Show more Standard Chartered Consumer Banking - 2013 Credit Cards campaign - Jaisa naam waisa Kaamhttp://www.youtube.com/watch?v=oIE7bbxAefM- Food Explorer campaign- Breeze Banking App - LaunchStandard Chartered Corporate affairs- Standard Chartered Mumbai Marathon Films - 2011, 12, 13Visa- Visa SBI campaign - ‘Art of living’ , Madhubani style - Visa Bill Pay campaign - Online bill payment - Visa e-commerce campaign - Promotion of card usage onlineRoles and ResponsibilitiesLiaise with the Marketing team on briefs.Write creative briefs and work on creative decks.Conduct competitive reviews.Work with the studio to organise all artwork deliveries as per media.Liaise with media on submissions.Maintain records of all estimation and billing on projects. Show less

Orissa - Chilka Lagoon

Field assistant - Understanding coexistence between Irrawaddy dolphins and fishers in ChilikaDuring the internship, I assisted Researcher Coralie D'lima in her study towards understanding the symbiotic relationship between the Irrawaddy dolphins and the fishing community of the lagoon.Responsibilities included -1 - Data collection 2 - Tracking, behavioural observation and documentation3 - Photography4 - Execution of outreach programs in village schools5 -… Show more Field assistant - Understanding coexistence between Irrawaddy dolphins and fishers in ChilikaDuring the internship, I assisted Researcher Coralie D'lima in her study towards understanding the symbiotic relationship between the Irrawaddy dolphins and the fishing community of the lagoon.Responsibilities included -1 - Data collection 2 - Tracking, behavioural observation and documentation3 - Photography4 - Execution of outreach programs in village schools5 - Merchandise designing Show less

Mumbai Area, India

Akansha is and NGO which works runs non-formal educational programs for the less privileged children of Mumbai and Pune. The project brings together children from marginalised sections connecting them with volunteers in an environment where they can learn and have fun together.As an intern at Akansha, I was given the opportunity to get involved with outreach projects by the NGO. I visited various initiatives across the many suburbs of Mumbai to assist with teaching and documentation in… Show more Akansha is and NGO which works runs non-formal educational programs for the less privileged children of Mumbai and Pune. The project brings together children from marginalised sections connecting them with volunteers in an environment where they can learn and have fun together.As an intern at Akansha, I was given the opportunity to get involved with outreach projects by the NGO. I visited various initiatives across the many suburbs of Mumbai to assist with teaching and documentation in terms of reports and photography.Towards the last leg of the internship, I was given the chance to work with a group of children aged 4 - 8 in one of the centers where we organised interactive learning sessions and games. Show less

Bengaluru Area, India

Reporting and Photography - Local news and features

Master'S Degree, Ms. Communication, First Class With Distinction

Bachelor'S Degree, Sociology, First Class