Caitlin Lynch Email & Phone Number

A new chapter begins! I am very excited to be stepping back into the world of movies as a Campaign Manager at Village Roadshow.

Managed the day-to-day marketing activities across website, paid and organic social media, publicity, brand management and driving revenue and sales initiatives alongside specialised departments. Responsible for the tactical marketing driving dedicated Food and Beverage revenue, across Shush Burger and Bar and Essence Restaurant, included creating tailored High Tea experiences and collaborations with leading chefs. Delivered clear and consistent communication with multiple stakeholders, including hotel general managers, hotel owners and broader departments across monthly reports, quarterly planning and annual strategic development.

Melbourne, Victoria, Australia

Disney • Pixar • 20 Century StudiosIntegral member of the Disney marketing team that created ‘audience-first’ marketing campaigns for multiple film releases, drove increased brand awareness for Disney+ titles and implemented iconic franchise activities for Disney, Pixar and 20th Century Studio brands through the management of tailored BTL marketing plans.Managed the creation of brand-building initiatives, both digital and physical, to generate excitement across brand’s core audiences, with special focus on creation of online content for social platforms.

Darling Harbour

Delivered integrated marketing strategies to achieve strategic objectives and revenue targets for two of Sydney's most iconic attractions. Managed the marketing channel optimisations for multiple brands across digital, PR, owned, trade sales and annual pass membership to drive market penetration across core and opportunity audiences. Delivered range of yield-enhancing strategies including the development of upsell products and attraction's hierarchy of sales.

Sydney, Australia

Promoted to Marketing Manager for SEA LIFE Sydney Aquarium and Illawarra Fly where I managed the creation, production and execution of peak, and off-peak marketing campaigns, including the bespoke Summer (peak) marketing campaign, Summer of Sharks, that resulted in the Aquarium's busiest season ever, an 8% increase in Aquarium's revenue year-on-year. Managed multi-channel campaign across ATL media buy, public relation stunts and digital marketing; collaborated with external media agencies and internal business support functions.

Sydney, Australia

Managed the digital, social media, BTL campaigns for one of the largest aquariums in the world and was an integral team member during the launch of the attraction's major CAPEX developments, the new Day and Night on the Reef zone. Owned the marketing management for a regional tourist attraction, Illawarra Fly; managed full spectrum of marketing channels including overseeing the launch of a new e-commerce platform and delivered first integrated marketing campaign with on-ground experience which generated a 31% increase in visitation for Easter school holidays.Owned the recruitment, induction and professional development of two direct reports.

Sydney, Australia And Auckland, New Zealand

• Managed the national membership database • Delivered national promotions and partnership campaigns and activations. • Relocated to Auckland as the Marketing Manager at SEA LIFE Kelly Tarlton's and successfully implemented the business recovery plan and a fully integrated marketing campaign for the April school holidays. • Transferred to SEA LIFE Sunshine Coast as Marketing Manager to deploy September school holiday campaign and contributed to the 2018 Marketing Strategy and budget. • Created and implemented national and local brand campaigns; including July school holiday campaign across five SEA LIFE attractions in Australia and New Zealand in conjunction with the key partner, Animal Planet Channel.

London, United Kingdom

• Contributed in the development and implementation of the worldwide re-brand across 52 aquarium attractions.• Led the product development of new ‘Rockpool Zone’ including the product brainstorm and creation of the brief for the creative agency.• Project Manager for SEA LIFE's global brand campaign for Disney Pixar’s 'Finding Dory' film event including briefing and approval of assets and creation of campaign guidelines. • SEA LIFE Brand representative and regular contributor at product development workshops, collaborating with Heads of Departments to create new product concepts for ANZ, USA and Europe.• Gained global experience in dealing with creative agencies and strong account management skills.

Melbourne, Australia And London, Uk

Selected out of 600 applications in Australia to join the Merlin Entertainments Global Graduate Program. Completed three six-month placements at SEA LIFE Melbourne in Melbourne, Chessington World of Adventures Theme Park in Surrey and SEA LIFE Global Brand team based in London.• Created and implemented a social media strategy that included the launch of current Instagram account for SEA LIFE Melbourne Aquarium that organically grew to over 1000 followers in just over three months.• Optimised Chessington Theme Park's website working alongside the website agency and Digital Marketing Manager.• Managed the 2016 trade brochure project which included signing off all brand content and approving artwork briefs across 36 attractions which resulted in the delivery of over 10 million leaflets around the world. • Wrote the design briefs for the key visual artwork for new exhibits for Asian and UK attractions.• Managed the trade brochure budget tracker and invoice charges for 52 attractions worldwide.

Four years experience of frontline service at an exacting standard at one of Australia's leading golf clubs. Dealt with a vast array of customers including interacting with members on a daily basis, working corporate galas, weddings and multiple tournaments, one of which I managed the professional players lounge during the 2013 World Cup of Golf. My time at Royal Melbourne Golf Club gave me invaluable experience in customer service; in how to treat customers as guests, how to deliver memorable experiences and how guest interaction can be the difference between positive or negative feedback.

Implemented the Social Media strategy to succinctly streamline all Social Media platforms to create a unified portfolio. Managed the Facebook page, found appropriate content, scheduled posts and maintained regular interaction with potential clients. Created other Social Media platforms including Pinterest and Instagram accounts and updated Twitter profile. Author on Blue Cordial's Blog such as "Top 10 things Gen Y love about Social Media" and "5 Things I learnt about Pinterest".

Professional Diploma, Digital Marketing

In order to further my knowledge and up-skill my previous experience within the digital platform, I completed an online course in Digital.

Bachelor Of Commerce (Bcom), Marketing And Commercial Law

In my third year of my Commerce Degree I was accepted into the Study Abroad Program and spent six months at Old Dominion University.