Chris Macdonald Email & Phone Number

Asheville, Nc, Us

Freelance digital marketing consulting projects for SMBs, primarily in legal, medical and real estate.

Sacramento, California, Us

• Took charge of 30 key U.S. markets as agency lead, developing and presenting multi-tactic (e.g., search, social, display, native, audio, OTT, DOOH) media strategies to sales teams and clients• Led team of 3 media strategists, driving performance through ongoing coaching and data storytelling• Secured $15M+ in revenue by crafting 500+ research-backed media plans that led to sales contracts• Received 2022 Chairman’s Circle award for exceptional leadership, innovation, and service• Developed Amplitude Analytics platform and data visualizations, building 50+ audience cohorts, 800+ online charts and 100+ dashboards to equip sales teams with audience insights and market intelligence• Hand-picked by SVP as division lead for market-level print-to-digital revenue initiatives• Spearheaded multiple data revenue projects as director of Data Strategy Steering CommitteeTechnologies: AdBeat • Amplitude Analytics • Brandwatch • CDPs • Claritas • ClickUp • ComScore • DoubleClick (DFP) • eMarketer • Facebook Ads Manager • Google Ad Manager (GAM) • Google Analytics • Google Data Studio • Google Sheets • Google Slides • Kantar • LinkedIn Campaign Manager • Microsoft Excel • Microsoft PowerPoint • Nielsen • Ninjacat • PRIME Lingo • SalesForce • Scarborough • SEMrush • SimpliFi DSP • StackAdapt DSP • Tableau

Sacramento, California, Us

• Designed custom advertising proposals for 30 markets, each with annual spend up to $2M, leading to substantial bottom-line growth• Negotiated 30 6-figure sales deals by leveraging data-driven integrated media planning and creative agency• Cut team’s proposal time to market by 20% by building 148-page master media planning “helper deck”• Applied 40+ research and analytical tools (such as Nielsen, Claritas, ComScore, Kantar, and Scarborough) to analyze and identify clients’ target audiences, psychographics, media consumption habits, and market trends

• Led 5-member agency team to enhance campaign efficiency in search, social, and other paid media channels• Achieved 50% increase in client volume through relationship building and strategic enhancements• Awarded 2017 Employee of the Year for outstanding client service and team leadership• Leveraged Google Analytics to monitor campaign performance, deliver actionable insights, and drive efficiency

Miami, Florida, Us

• Executed social media, SEO, PPC, programmatic, social and other tactics for luxury multi-family buildings in 10 major markets such as NYC and L.A., generating leads and expanding brand visibility• Generated $300K+ in leases with Brandwatch social listening, yielding high ROI without increasing ad spend • Directed team of 6 marketing managers, advising on ad spend and building social-media-aware culture• Slashed annual PPC costs by 20% by optimizing budget allocations to align with seasonal demand• Increased referral traffic to property websites for 13 consecutive months, boosting conversion rates• Elevated SEO and PPC agency performance by refining key phrases, landing pages, and website copy

Fort Lauderdale, Florida, Us

• Earned high-profile retweets from Deepak Chopra (1.5M followers) and Katie Couric (840K followers)• Secured 56 media placements for Dairy Queen with just $60 in gift cards

Miami, Fl, Us

• Increased content page views by 200%, amplifying online readership through high-profile news placements• Exceeded CBSMiami.com’s Q4 page view goals by 42% via targeted content marketing

Us

• Achieved 80% year-over-year increase in media coverage for 3-day film festival without expensive wire services• Delivered live, on-air interviews with 11 media outlets as publicist, promoting key messaging

• Delivered live reports from site of events, mobile broadcast unit, and in-studio• Prepared graphics and presented weathercasts on live TV and for radio and print partners• Authored daily stories according to departmental editorial style and AP Style• Gathered and verified information regarding news stories through interviews, observation, and research• Built relationships with sources including public officials, administrators, organizers, and other newsmakers

Jackson, Mississippi, Us

• Trained 15-member team of journalists on SEO copywriting and social media best practices• Boosted web traffic by 30% in 2 months through strategic social media and content marketing

• Delivered live reports from site of events, mobile broadcast unit, and in-studio• Prepared graphics and presented weathercasts on live TV and for radio and print partners• Authored daily stories according to departmental editorial style and AP Style• Gathered and verified information regarding news stories through interviews, observation, and research• Built relationships with sources including public officials, administrators, organizers, and other newsmakers