Christopher Mallard Email & Phone Number

Plymouth Meeting, Pa, Us

Plymouth Meeting, Pa, Us

• Oversees lead generation efforts directed at health plan leaders in the managedMedicaid and commercial health plan space, including the development ofthought leadership assets, management of external media partners, emailmarketing and organic/paid social media• Managed digital marketing efforts related to ProgenyHealth's entry into thematernity space in Fall 2021• Coordinates the development of provider, member, and employer marketingassets for health plan partners• Manages the organization's LinkedIn and Twitter accounts, leading to a 25%year-over-year growth in followers• Serves as the organization's HubSpot subject-matter expert, executing on emailcampaigns, marketing automation, landing pages, and sales team enablement• Led research, publication, and promotional efforts for ProgenyHealth's firstwhite paper focused on LGBT+ parenthood, "Pride and Parenthood"

Philadelphia, Pa, Us

• Developed engagement strategies for enterprise-level social media accounts viaorganic and paid channels on Facebook, Twitter, and LinkedIn• Updated content and development of the Penn Medicine news site• Conceptualized and executed on digital digital design for Penn MedicineMagazine, and digital-first publications, including Penn Medicine's annualbenefits and Facts and Figures reports

Responsible for coordination and execution of updates to kennedyhealth.org and affiliate sites Manages social media accounts, including Facebook, Twitter, LinkedIn and YouTube Designs and disseminates all internal and external digital communications, including E-HealthView, Quick Connections Employee News, and corporate leadership announcements Planned, coordinated and executed on all digital aspects of the February 2016 letter of intent signing between Kennedy and Jefferson Health, including the www.kennedyhealth.org/kennedyforward microsite, live social updates, and email campaigns Responsible for a 147.9% increase in Facebook followers from 1,261 to 3,126 in first year of employment

Plymouth Meeting, Pa, Us

• Analyze and provided detailed presentations on national market viability for new proprietary technologies• Draft and publish posts for the official StrataBytes Blog on topics, including healthcare marketing, marketing technology, social media and loyalty marketing• Draft press releases for regional distribution• Draft copy and supervise design of landing pages for the purpose of creating leads • Implement Google Analytics best practices as well as systems for analyzing social media impressions and other metrics• Collaborate with external copywriters on projects for web and direct mail

Collingswood, New Jersey, Us

- Develop brand identities and subsequent media campaigns in response to RFPs- Write/edit advertisements for print, direct mail, television, web and radio for over 20 clients- Conceptualize and execute new campaigns as brands/clients evolve

Philadelphia, Pennsylvania, Us

- Maintain member relations using Raiser’s Edge 7- Prepare membership packets- Assist in speaker event programs

- Create media lists using Vocus database software- Research topics for corporate blog- Foster strong client relationships- Maintain organization websites/update product information

- Log and cut game highlights using AVID video editor for broadcast- Research relevant game story lines and statistics- Interact with outside news services and departments- Record game highlights on log sheets

Master'S Degree, Healthcare Communications

Bachelor Of Arts (B.A.), Communications: Public Relations & Advertising