Provided design support and strategic guidance to leading agencies, including Siegel + Gale, Essence MediaCom, SoHo Experiential, and Iris Worldwide. Collaborated with high-profile clients, such as Blue Moon, Barilla, Cisco, Coca-Cola, Microsoft, and Samsung, delivering exceptional design solutions. Developed integrated branding solutions spanning visual identity, packaging, print, and digital designs for clients, including Cognitiv, Hella Cocktail Co., and Grainful. Established and managed a network of contract creatives, including developers and photographers, effectively leveraging their expertise across multiple projects.

Co-founded a successful golf accessories brand, identifying an untapped niche in the marketplace and positioning the brand accordingly. Developed comprehensive strategies for the brand, including defining the brand identity, designing the visual identity, establishing the e-commerce site, and creating engaging packaging for the product line. Led the overall creative direction for the brand, ensuring consistent and impactful messaging across all touchpoints. Spearheaded the marketing strategy by implementing targeted Google Ads and Meta Ads campaigns, driving brand awareness, customer acquisition, and sales growth.

Orchestrated the design and art direction for a multi-year, global campaign for Google Workspace, exclusively utilizing the product suite itself in our everyday workflow. Led and managed a team of 15+ talented designers and animators, ensuring high-quality deliverables and fostering a collaborative work environment. Collaborated closely with the creative director (copy) and project manager to establish a seamless creative workflow, optimizing efficiency and maintaining campaign timelines. Developed a comprehensive through-the-line campaign that achieved widespread success across 8 global markets, including the US, Canada, UK, France, Germany, India, and others. Crafted impactful work across various media platforms, including print publications such as The New York Times and the Wall Street Journal, display ads, social media channels, lead generation microsites, and a captivating customer story film series.

Managed and mentored a diverse team of visual designers, copywriters, web developers, and photographers, providing guidance and support throughout the entire creative process, from conceptual development to final implementation. Successfully interpreted clients' requirements and effectively communicated them to the creative team, ensuring seamless project workflow and client satisfaction.

Developed and executed highly effective cross-channel strategies for international clients, including EPIX (MTV/Viacom), The BBC, AMC Networks, and ION Television. Leveraged social media platforms, email campaigns, print materials, and digital advertisements to achieve client objectives. Acquired two new client accounts, contributing to a revenue increase of over $200K.

Played a pivotal role in developing integrated design solutions for esteemed clients, including Parlec and Kodak, achieving exceptional results and elevating their brand presence.

Developed and implemented brand standards and systems for three in-house companies: IZZO Golf, Callaway Golf, and Premiere Packaging, ensuring consistency and coherence in their visual identities.