Angus Cheng Email & Phone Number

Vancouver, BC, CA

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Hong Kong

• Transform clients’ business requirements into measurable KPIs, prepare comprehensive data tracking plans, implement the data collection process, and ensure the data quality consistency
• Deliver comprehensive e-commerce performance strategy including media buying optimization, user behavior analysis, and AB testing recommendation to enhance clients’ conversion performance
• Produce and maintain interactive dashboards and other automated reporting to inform the business on a continuous,… Show more
• Produce and maintain interactive dashboards and other automated reporting to inform the business on a continuous, self-serve basis
• Coordinate with Data Scientist to delivered a machine learning projects to forecast users’ lifetime value for clients Show less

Hong Kong

• Track and analyze customer behavioral data from multiple platforms (such as social media platforms, website and App) with the purpose of suggesting ongoing and actionable recommendations for marketing planning and web.
• Develop real-time dashboards by using Google Data Studio and Google Analytics for department leads to oversee their daily operation data
• Establish and execute long-term SEO strategies to improve the company’s SEO ranking by actively managing… Show more
• Establish and execute long-term SEO strategies to improve the company’s SEO ranking by actively managing all on-page SEO duties (such as providing content keyword suggestions, meta-tagging & link-building) and.
• Plan, develop, implement and optimize paid media (both FB and Google Ad) to achieve the company’s KPI by setting up target audience, adjusting ad budget and preparing A/B testing to optimize ad performance Show less

Central, HK

• Plan and execute digital media plan (paid search & display ad) with media agency
• Control digital media budget and monitor ad performance with different tracking tools in order to maximize ROI for Company
• Liaise with digital agency to develop new app for the company
• Manage the redesign of the company website with digital agency, improve the user experience, content, SEO and conversion of the company website
• Prepare, analyze and interpret data from different digital… Show more
• Prepare, analyze and interpret data from different digital channels. Translate findings into useful insights strategies for marketing manager to prepare marketing strategy planning to achieve business goal

Hong Kong

• Manage different social media platforms - create creative content in the voice of brands with angles relevant to customers - develop social media campaigns to increase online awareness - provide regular social media.
• Develop and execute monthly tactical campaigns to improve business performance
• Monitor and analyse e-commerce performance data, and provide weekly dashboard/ report
• Write and edit marketing… Show more
• Write and edit marketing content in different platforms include magazine, website, e-newsletter, etc.
• Closely work with media and creative agency to implement branding campaign to build brand awareness and strengthen brand equity

Bachelor Of Mathematics & Business Administration, Honors, Mathematics And Business

Executive Certificate In Digital And Social Media Marketing, Digital Communication And Media/Multimedia