AeroLeads people directory · profile
Carrie Marcinkevage Email & Phone Number
Enterprise CRM Strategy and Architecture Director at Penn State + Salesforce Higher Education Advisory Council Member + 2024 Salesforce Higher Ed Community Champion
at
Penn State University
2 work emails found
@psu.edu
2 phones found area 814
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Enterprise CRM Strategy and Architecture Director at Penn State + Salesforce Higher Education Advisory Council Member + 2024 Salesforce Higher Ed Community Champion
Location
University Park, Pennsylvania, United States
Who is Carrie Marcinkevage? Overview
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Quick answer
Carrie Marcinkevage is listed as Enterprise CRM Strategy and Architecture Director at Penn State + Salesforce Higher Education Advisory Council Member + 2024 Salesforce Higher Ed Community Champion at Penn State University, based in University Park, Pennsylvania, United States. AeroLeads shows a work email signal at psu.edu, phone signal with area code 814, and a matched LinkedIn profile for Carrie Marcinkevage.
Carrie Marcinkevage previously worked as Enterprise CRM Strategy and Architecture Director at Penn State University and CRM Strategy Director at Penn State Smeal College Of Business. Carrie Marcinkevage holds Ph.D., Workforce Education And Development: Crm Critical Success Factors For Higher Ed Strategy & Adoption from Penn State University.
Company email context
Email format at Penn State University
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*@psu.edu
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AeroLeads found 2 current-domain work email signals for Carrie Marcinkevage. Compare company email patterns before reaching out.
Profile bio
About Carrie Marcinkevage
Strategy and technology leader in corporate and higher education sectors. My typical day is 1/3 strategy, 1/3 communication, and 1/3 surprises...and then some PhD research.Proud Moments:2024 Salesforce "Big Dreamer" Community Champion Award2023 Salesforce Dave Perry Award for Excellence in Innovation: Penn State's enterprise CRM strategic planning initiativeSpecialties: - Technology innovation in CRM: Salesforce current, Hobsons, Embark- Strengths-based strategy and change processes: Appreciative Inquiry, SOAR- Research: GenAI in higher ed CRM (submitting for publication), critical success factors for higher education CRM- Academic program operational leadership: MBA, graduate business programs- Integrity, professionalism, and ethics in admissions: plagiarism issues in applications
Listed skills include Leadership, Higher Education, Strategy, Project Management, and 22 others.
Current workplace
Carrie Marcinkevage's current company
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6 roles · 34 years
Carrie Marcinkevage work experience
A career timeline built from the work history available for this profile.
Enterprise Crm Strategy And Architecture Director
CurrentAligning Penn State's strategy for enterprise CRM across two large implementations: an external architecture starting with advancement and corporate relations and a learner architecture starting with our World Campus and Fox Graduate School. Roadmapping for the future of GenAI and connected systems. All with the goal of deep, lifelong, fulfilling Penn State relationships.
May 2022 - Present
Crm Strategy Director
Lead for developing and implementing Smeal's Customer Relationship Management (CRM) strategy. This role aligns directly with my PhD dissertation work on critical success factors for CRM strategy in higher education and an appreciative inquiry change management approach.
Jul 2018 - May 2022
Residential Mba And Specialty Master'S Program Managing Director
Responsible for overseeing the strategic and operational leadership of the full-time Penn State Smeal MBA program and MPS in Management and Organizational Leadership (MOL). Her role comprises admissions, student services, career and corporate services, and alumni involvement. Carrie comes to Smeal from the management consulting and training industry, focusing on organizational leadership of people and projects. She has traversed many organizational roles including marketing brand management, recruiting and training, instructional design, software development, project management, and sales.
Jun 2011 - Dec 2019
Mba Admissions Director
Responsible for leading the admissions team for the marketing, recruiting, admission, and enrollment of the MBA Program.
Aug 2005 - Jun 2011
Senior Consultant, Leadership And Project Management
Formerly Strategic Management Group (SMG)Moved from program administration to software development and instructional design, then project management of Fortune 500 client projects. Accumulated expertise and led marketing efforts for leadership practice area, and finally led project teams as senior consultant working on learning and technology solutions for Fortune 500 clients in the areas of leadership development, competency assessment, and project management.
1993 - 2005
~12 yrs
3 education records
Carrie Marcinkevage education
Ph.D., Workforce Education And Development: Crm Critical Success Factors For Higher Ed Strategy & Adoption
Penn State University
M.S., Organizational Dynamics
University Of Pennsylvania
B.A., Double Major In Policy & Management Studies And Philosophy
Dickinson College
FAQ
Frequently asked questions about Carrie Marcinkevage
Quick answers generated from the profile data available on this page.
What company does Carrie Marcinkevage work for?
Carrie Marcinkevage works for Penn State University.
What is Carrie Marcinkevage's role at Penn State University?
Carrie Marcinkevage is listed as Enterprise CRM Strategy and Architecture Director at Penn State + Salesforce Higher Education Advisory Council Member + 2024 Salesforce Higher Ed Community Champion at Penn State University.
What is Carrie Marcinkevage's email address?
AeroLeads has found 2 work email signals at @psu.edu for Carrie Marcinkevage at Penn State University.
What is Carrie Marcinkevage's phone number?
AeroLeads has found 2 phone signal(s) with area code 814 for Carrie Marcinkevage at Penn State University.
Where is Carrie Marcinkevage based?
Carrie Marcinkevage is based in University Park, Pennsylvania, United States while working with Penn State University.
What companies has Carrie Marcinkevage worked for?
Carrie Marcinkevage has worked for Penn State University, Penn State Smeal College Of Business, and Bts.
How can I contact Carrie Marcinkevage?
You can use AeroLeads to view verified contact signals for Carrie Marcinkevage at Penn State University, including work email, phone, and LinkedIn data when available.
What schools did Carrie Marcinkevage attend?
Carrie Marcinkevage holds Ph.D., Workforce Education And Development: Crm Critical Success Factors For Higher Ed Strategy & Adoption from Penn State University.
What skills is Carrie Marcinkevage known for?
Carrie Marcinkevage is listed with skills including Leadership, Higher Education, Strategy, Project Management, Strategic Planning, Leadership Development, Training, and Public Speaking.
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