Caitlyn Marie Derks Email & Phone Number

Washington, Dc, Us

New York, New York, Us

My design process, research strategy, and proposed product vision underwent three evaluations organized by the NSF and Digital Promise. As a result of these evaluations, Frenalytics received $195,000 in non-dilutive funding from the Bill & Melinda Gates Foundation, Schmidt Futures, and Walton Family Foundation.As a strategic thinker, I identify business opportunities and refine objectives, fostering team alignment with a strong product vision. I manage an internship program for UX/UI Bootcamp graduates while also doing the work of an individual contributor.

New York, New York, Us

• Pioneered our design operations and curated organizational design principles that enable rapid, high-value design decision-making.• Structured our design process around iterative, participatory design that continuously involves users in co-creation and feedback.• Envisioned a holistic product rebrand that outlined product and brand design, UX motion, and data visualization.• Set the foundations for a multidimensional design system with the development team.• Influenced organizational and company-wide changes in strategy, structure, and culture with the CEO and Lead Engineer.• Participated in hiring committees for three engineers, one curriculum specialist, and one growth marketer.• Selected and mentored a diverse group of 37 interns to create a culture of innovation, excellence, and empathy.• Led R&D into new equity-centered and research-based strategies for new features.• Represented Frenalytics at the world's top EdTech conferences.

Responsible for designing and continuously updating the clinic website, leading to a 223% increase in user engagement and conversion since launching the new website in early 2023. I create patient-facing resources, printed materials, and quarterly clinic newsletters.Responsible for the clinic's YouTube channel during its high growth phase from 80 - 90,000 subscribers. I wrote YouTube titles and descriptions, implemented SEO strategies, and was responsible for the information architecture. Additionally, I collaborated with the founder to edit and enhance the design of asynchronous courses for patients.Since 2022, I co-facilitate online continuing education courses for health professionals with Dr. Susie Gronski. During the 2-day course, I am responsible for creating a multi-channel educational experience, actively supporting instructional activities, and continuously identifying ways to enhance the course layout and schedule.

Responsible for social media marketing, clinic newsletters, articles (including SEO), and website updates.

New York, New York, Us

Responsible for strategic outreach with local vendors, lead generation, and securing member referrals. I worked both independently and with the studio manager to exceed individual and studio-level sales goals. During my first month, I increased sales by 85% 🚀

Baltimore, Maryland, Us

Responsible for wearing so many hats we couldn't decide on a title. One day I spontaneously walked into the store with the intent of purchasing lotion, I walked out with a job 4 hours later.I joined the founder and two additional employees as a store associate, responsible for opening and closing the store. Within the first week, I received approval to work independently on redesigning the brand and website, capturing & editing product and store photos, and designing store newsletters and social media posts.Later I worked collaboratively with the founder to strategically plan, design materials, and implement immersive aromatherapy workshops with local yoga studios, combining scents with restorative yoga postures or sound baths.I became a Certified Aromatherapist with the School for Aromatic Studies.

Paris, Fr

Where I learned to speak in tech, think as a collaborator, and act with a knowledge of human-centered design to support a cross-functional team with research and writing.My work supported projects lead by UX Research, Development, and Graphic Design.

Paris, Île-De-France, Fr

Redesigned the journal's aesthetics, acquired new contributors and readers, garnered strong writing skills and an eye for detail and clarity through editing submissions, and managed a team of 4.I learned the best way to expand my horizons is through direct experiences: having the drive to seek new challenges and new ways of thinking to create innovative solutions.• Edited and fact-checked submissions• Designed journal layout using Abobe InDesign, Photoshop, and Illustrator• Managed a team of editors and submitted reports to our academic advisor• Board member of the AUP Student Media Board• Hosted and organized events

Paris, Île-De-France, Fr

• Welcomed new students to campus• Assisted in running events, workshops, and outings for new students• Checked students into group apartments and visited potential apartments• Answered questions about classes, departments, and Paris

Paris, Île-De-France, Fr

• Created and managed content for social media• Engaged current and prospective students with photographs, questions, informative links, relevant videos and articles, and campus events• Edited online content and marketing distribution materials• Designed and maintained the Athletics Office website• Photographed athletics events, games, and matches

Paris, Île-De-France, Fr

• Tutored writing and technology• Peer-reviewed essays and papers• Implemented the Academic Resource Centre's rules for strong academic essays and papers• Assisted students in using Adobe Creative Suite and Microsoft Office Suite

Washington , D.C., Us

• Data entry and data mining• Attended conferences, seminars, and events as a representative of the PAC• Participated in debriefings for the PAC National Office Director• Researched and followed active legislation• Managed and organized the database for fundraising

Bachelor Of Arts (B.A.), International And Comparative Politics

Public Relations And Media

International Relations

Polish Language

Polish Language

General Studies