Caroline Markey Email & Phone Number

Current/past clients: MIT Environmental Solutions Initiative, JJWelch Construction

Boston, Massachusetts

• Lead strategy, planning, management, budget, and paid advertising activities across branded social media channels
• Overhauled former social media management system and gained internal support for new system leading to improved collaboration, efficiencies, and analytics
• Collaborate with partners across external and internal networks to launch joint digital marketing campaigns
• Develop and present social media training and educational materials to faculty members and employees
• Manage, organize, and distribute social media analytics on a monthly, quarterly, and annual basis to various stakeholders
• Manage work and responsibilities of Social Media Marketing Intern

Boston, Massachusetts

• Managed A/B testing in paid search across thousands of in-market ads driving real-time creative optimizations to increase leads.
• Managed paid search landing page multivariate testing to determine optimal messaging structure and creative, collaborated across organization to incorporate winning creative into all landing pages to ensure brand.

Greater Boston Area

• Develop and implement digital and social media marketing strategy for global pharmaceutical companies and healthcare clients.
• Provided strategic social media guidance and executed social media activities for the Boston 2024 campaign; collaborated with a variety of stakeholders to ensure consistent messaging and smart engagement on social.
• Leverage in depth knowledge of e-Patient online communities to develop pharma-friendly digital engagement programs.
• Recognize and respond to adverse events, product technical complaints and reputation issues online.
• Execute media relations for clients and secure high quality coverage in both print and digital publications.

Greater Boston Area

Office Of The Senior Vice President Of Communication And Public Affairs

• Reported to the Director of Centennial Planning and Events.
• Created content used to launch internal and external websites for BluePrint Celebration, an 18-month centennial celebration for Brigham and Women’s Hospital and affiliates.
• Researched medical innovations and scientific discoveries used to draft script for interactive hospital walking tour.
• Wrote updates to high-level academic committees.

Boston, MA

• Researched television show ideas and topics for Basic Black and La Plaza.
• Assisted producers with pre- and post-production coordination.
• Facilitated social media presence on Twitter and web chat during live shows.
• Welcomed and briefed panelists including Governor Deval Patrick, Professor Anita Hill, WWII Tuskegee Airmen, and film critic Wesley Morris.

Boston, MA

• Assisted in development and creation of marketing campaigns for clients and special events.
• Managed database and volunteer outreach for American Heart Association Walk.
• Pitched national and regional media, wrote press releases, and prepared media alerts.
• Served as media liaison at special events.

Bachelor Of Arts (B.A.), Communication, General

Developed health communications campaign to influence individual food choice behaviors among undergraduate students. Proposal was selected.

High School Diploma

Academic Honors 11,12; Varsity Sailing Captain 10, 11, 12, MVP 10; 2009 Recipient of the Sacred Heart Goal III Award: Schools of the.