Chris Marley

Chris Marley Email and Phone Number

VP of Marketing and Demand Generation @ Tradeverifyd
Walla Walla, WA, US
Chris Marley's Location
Greater Seattle Area, United States, United States
About Chris Marley

With over 15 years of experience in demand generation and digital media, I thrive on driving impactful, meaningful marketing strategies that transform businesses. I excel in optimizing paid media efforts, leveraging data analytics, and collaborating cross-functionally to achieve remarkable results. I’ve done it all – from paid media to social, content syndication to email, designing successful sales plays to brand building, analytics to developing websites, conversion rate optimization to ABM – the list goes on. I’m passionate about mentoring people and teams, fostering high-performance environments, and creating integrated, full-funnel marketing campaigns that boost revenue and enhance brand visibility. I am also passionate about building new businesses and teams from the ground up, turning innovative ideas into successful ventures.

Chris Marley's Current Company Details
Tradeverifyd

Tradeverifyd

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VP of Marketing and Demand Generation
Walla Walla, WA, US
Website:
tradeverifyd.com
Employees:
32
Chris Marley Work Experience Details
  • Tradeverifyd
    Vp Of Marketing And Demand Generation
    Tradeverifyd
    Walla Walla, Wa, Us
  • Pluralsight
    Director, B2B Demand Generation
    Pluralsight Jul 2024 - Present
    Draper, Ut, Us
  • Pluralsight
    Director, Paid Media - Pluralsight Flow
    Pluralsight Nov 2023 - Present
    Draper, Ut, Us
    Enhanced demand generation performance by securing a 25% YoY increase in the paid media budget through strategic planning and execution. Refined the paid media strategy to double the pipe-to-spend ratio from 3x to 6x over the prior year. Lead cross-functional alignment across Sales, Product Marketing, BizOps, and Demand Generation teams to build ABM strategies, Sales Plays, and Pipeline Acceleration programs.
  • Pluralsight
    Senior Paid Media & Display Manager - Pluralsight Flow
    Pluralsight Oct 2022 - Nov 2023
    Draper, Ut, Us
    Defined and executed Flow's paid media strategy across SEM, social, content syndication, display, and video channels, driving significant growth and visibility. By developing and implementing comprehensive full-funnel marketing plans, leveraging the tech stack and data insights, achieved an impressive 27% YoY pipeline growth within 12 months. Collaborated with sales teams to prioritize accounts and develop tailored lead-generation initiatives. Customized business unit MarTech stack and created a sales enablement program, leading to 100% tool adoption across the business unit.
  • Orange Elm
    Director Of Digital & Integrated Marketing
    Orange Elm Nov 2016 - Oct 2022
    Develop and execute digital and integrated marketing plans for a variety of clients across e-commerce, B2C, B2B, and service industries. Plan and build web experiences for clients to generate sales and leads by increasing traffic and engagement. Collaborate with stakeholders to build and run connected customer experiences that drive incremental demand through multiple marketing channels that include websites, paid media, email marketing, content strategy, and social media. Leverage client data sets and web analytics for paid and email marketing opportunities. Analyze client KPIs to identify and optimize marketing portfolios.
  • Skinspirit Skincare Clinic And Spa
    Director Of Marketing & Customer Acquisition
    Skinspirit Skincare Clinic And Spa Jan 2015 - Nov 2016
    Palo Alto, Ca, Us
    Brought on as member of leadership team to add a disciplined, data-driven approach to marketing efforts. Responsible for leading all marketing and customer acquisition efforts at SkinSpirit to attain measurable, meaningful and sustainable year over year increases in revenue and new client numbers. Efforts involved developing and managing online and offline channels and lifecycle marketing programs – including SkinSpirit digital properties, SEO, PPC, email, Social Media, and Print. Also launched SkinSpirit e-Commerce division, shop.skinspirit.com. Charged with managing all marketing budgets and associated ROI.
  • Rei
    Program Manager - Mobile
    Rei May 2012 - Jan 2015
    Seattle, Us
    Championed mobile-first alignment across entire organization. Responsible for driving development of REI mobile apps and mobile website to attain extremely aggressive year-over-year download, traffic, and revenue growth. Developed and designed product and marketing strategy. Launched digital memberships across mobile platforms. Collaborated extensively with cross-divisional partners and external vendors to align mobile best practices across programs and initiatives.
  • Supplyways.Com
    Vice President Of E-Commerce
    Supplyways.Com Mar 2009 - Sep 2011
    Kent, Washington, Us
    Executive of SupplyWays.com, a B2B e-commerce division of West Coast Paper. Website dedicated to supplying business products to both business and consumer markets by providing a content-rich website, competitively priced products and world-class customer service. Charged with strategic planning of new online business, P&L management, and website development. General Management responsibilities involved all facets of company operations, including vendor management, marketing, merchandising, content management, and product management.
  • Wcp Solutions
    Sales And Marketing Manager
    Wcp Solutions Feb 2003 - Feb 2009
    Kent, Wa, Us
    Promoted to drive new revenue opportunities within largest business unit of company through performance management, increasing overall market share and creation of customer-centric marketing initiatives. Led team of 15 sellers and marketing team in highly competitive market. P&L responsibility for business unit, including headcount, inventory, revenue, and expenses. Directed company-wide marketing initiatives including product strategy and branding, market research, advertising and promotions for major product lines.
  • Wcp Solutions
    Account Manager
    Wcp Solutions Jun 1997 - Feb 2003
    Kent, Wa, Us

Chris Marley Skills

E Commerce Digital Marketing Email Marketing Strategy Marketing Competitive Analysis Mobile Devices B2b Online Marketing Sales Web Analytics Account Management Strategic Planning Search Engine Optimization Mobile Marketing Product Marketing Social Media Marketing Management Sales Management New Business Development Business To Business Crm Retail Ppc Conversion Optimization Analytics Online Advertising Leadership Negotiation Strategic Partnerships Sales Operations Marketing Strategy Omniture Search Engine Marketing Agile Methodologies Digital Strategy Business Development Mobile Applications Product Management Sql

Chris Marley Education Details

  • Lewis & Clark College
    Lewis & Clark College
    Psychology

Frequently Asked Questions about Chris Marley

What company does Chris Marley work for?

Chris Marley works for Tradeverifyd

What is Chris Marley's role at the current company?

Chris Marley's current role is VP of Marketing and Demand Generation.

What is Chris Marley's email address?

Chris Marley's email address is ch****@****elm.com

What is Chris Marley's direct phone number?

Chris Marley's direct phone number is +125343*****

What schools did Chris Marley attend?

Chris Marley attended Lewis & Clark College.

What skills is Chris Marley known for?

Chris Marley has skills like E Commerce, Digital Marketing, Email Marketing, Strategy, Marketing, Competitive Analysis, Mobile Devices, B2b, Online Marketing, Sales, Web Analytics, Account Management.

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