Chris Marley Email & Phone Number

Walla Walla, Wa, Us

Draper, Ut, Us

Draper, Ut, Us

Enhanced demand generation performance by securing a 25% YoY increase in the paid media budget through strategic planning and execution. Refined the paid media strategy to double the pipe-to-spend ratio from 3x to 6x over the prior year. Lead cross-functional alignment across Sales, Product Marketing, BizOps, and Demand Generation teams to build ABM strategies, Sales Plays, and Pipeline Acceleration programs.

Draper, Ut, Us

Defined and executed Flow's paid media strategy across SEM, social, content syndication, display, and video channels, driving significant growth and visibility. By developing and implementing comprehensive full-funnel marketing plans, leveraging the tech stack and data insights, achieved an impressive 27% YoY pipeline growth within 12 months. Collaborated with sales teams to prioritize accounts and develop tailored lead-generation initiatives. Customized business unit MarTech stack and created a sales enablement program, leading to 100% tool adoption across the business unit.

Develop and execute digital and integrated marketing plans for a variety of clients across e-commerce, B2C, B2B, and service industries. Plan and build web experiences for clients to generate sales and leads by increasing traffic and engagement. Collaborate with stakeholders to build and run connected customer experiences that drive incremental demand through multiple marketing channels that include websites, paid media, email marketing, content strategy, and social media. Leverage client data sets and web analytics for paid and email marketing opportunities. Analyze client KPIs to identify and optimize marketing portfolios.

Palo Alto, Ca, Us

Brought on as member of leadership team to add a disciplined, data-driven approach to marketing efforts. Responsible for leading all marketing and customer acquisition efforts at SkinSpirit to attain measurable, meaningful and sustainable year over year increases in revenue and new client numbers. Efforts involved developing and managing online and offline channels and lifecycle marketing programs – including SkinSpirit digital properties, SEO, PPC, email, Social Media, and Print. Also launched SkinSpirit e-Commerce division, shop.skinspirit.com. Charged with managing all marketing budgets and associated ROI.

Seattle, Us

Championed mobile-first alignment across entire organization. Responsible for driving development of REI mobile apps and mobile website to attain extremely aggressive year-over-year download, traffic, and revenue growth. Developed and designed product and marketing strategy. Launched digital memberships across mobile platforms. Collaborated extensively with cross-divisional partners and external vendors to align mobile best practices across programs and initiatives.

Kent, Washington, Us

Executive of SupplyWays.com, a B2B e-commerce division of West Coast Paper. Website dedicated to supplying business products to both business and consumer markets by providing a content-rich website, competitively priced products and world-class customer service. Charged with strategic planning of new online business, P&L management, and website development. General Management responsibilities involved all facets of company operations, including vendor management, marketing, merchandising, content management, and product management.

Kent, Wa, Us

Promoted to drive new revenue opportunities within largest business unit of company through performance management, increasing overall market share and creation of customer-centric marketing initiatives. Led team of 15 sellers and marketing team in highly competitive market. P&L responsibility for business unit, including headcount, inventory, revenue, and expenses. Directed company-wide marketing initiatives including product strategy and branding, market research, advertising and promotions for major product lines.

Kent, Wa, Us