Cristina Martinho Email and Phone Number
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In today´s fast-paced changing environment, I strive to ensure brand consistency with a focus on achieving sustainable improvements of the brand experience and drive digital marketing efforts with the objective of promoting and spreading the company’s awareness via the internet. Being a communicator with a proven track record and a strong presence to decision-makers allows me to develop and deliver high-quality proposals that meet the company’s goals.Experience in international working groups in different geographies molded a versatile professional within the field of corporate communication and relationship management based in an open, respectful, and trustful environment where everyone is included and listened.Currently, I am a Communications Manager, managing the Brand & Creative Area at Hovione with a corporate and global role. Working across different cultures and addressing different agendas. I volunteer as a master advisor in the fields of Digital Marketing and Design and mentor young creative graduates along their first professional experience.I have a degree in Design & Visual Communications from IADE and a Professional Diploma in Digital Marketing from the Digital Marketing Institute (DMI, Ireland). In addition, I hold a Certification in Medical Science Liaison.Keywords:Corporate CommunicationsBranding & DesignMulti-channel Comms StrategySenior Stakeholder ManagementStrategic PlanningBusiness & Results DrivenDigital Marketing StrategySocial Media MarketingEmployer BrandingListeningTeam-playingOrganization & Attention to DetailProject ManagementSustainabilityMulticultural TeamsDiversity & Inclusion
Hovione
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Communications ManagerHovione Sep 2022 - PresentEast Windsor, Nj, Us- Responsible for the Global Brand, Creative and Digital Marketing Areas.- Responsible for long-term global brand strategy in accordance with the company goals, to deliver more to the business and increase brand position and communication importance to the development of new opportunities.- Responsible for the Digital Marketing strategy to create new and innovative marketing strategies to strengthen the market position using online media.- Brainstorming facilitator.- Senior Designer.
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Senior Brand & Digital Marketing SpecialistHovione Apr 2021 - Sep 2022East Windsor, Nj, UsBRANDING- Ensure the brand remains true to its origin and the continuity of the brand remains the same through all mediums.- Responsible for the company's brand at a corporate level.- Provide brand & visual communications advice and guidance to business areas.- Ensure that Hovione’s facilities follow standards and guidelines in terms of visual communication and interior design.- Design and create tailor-made solutions to enable communication efficiency.- Responsible for managing creative agencies and full-service suppliers.DIGITAL MARKETING- To drive the digital marketing efforts to promote and spread the company’s awareness via the internet.- To create new and innovative marketing strategies which strengthen the market position using online media. Striving to optimize lead generation, nurturing, and conversion through various digital media campaigns and landing pages.- To create and implement a program of continuous improvement, using analytics to identify weak content and make improvements. - Accountable for the company's websites, web design and optimization considering User Experience (UX).- Responsible for Marketing Automation initiatives, SEO, PPC and affiliate marketing, and paid search activities.- Define and implement the company's digital marketing strategy. Budget control and reporting.
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Digital Marketing Specialist & Senior DesignerHovione Apr 2016 - Apr 2021East Windsor, Nj, Us– Responsible for the company's websites, web design, and User Experience (UX) optimization. – Responsible for SEO, PPC, affiliate marketing, and paid search activities. Create and manage digital advertising campaigns, including search engine marketing.– Responsible for creating and promoting content marketing through different digital channels to leverage website traffic, and increase conversions and brand awareness.– Responsible for Email Marketing Campaigns and marketing automation processes.– Accountable for UX Design materials to support the digital activities.– Webmaster of the company’s websites; Social media Manager.– Key User of Design Thinking.– Senior Designer being actively involved in transversal projects: branding; building and interior design, business visualizations, and infographics.– Relevant participation in tradeshows and conferences: DMWF (2019, 2017), Click Summit (Lisbon, 2018), Web Summit (Lisbon, 2016, 2017, 2018, 2019), IMShare (Lisbon, 2016), LinkedIn Marketing (Lisbon, 2018), CPhI Worldwide (Frankfurt, Paris, Madrid, 2009 to 2017).- SPECIAL PROJECTS: Automated Dashboards using AI for Analytics.
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Marketing Communications Specialist & Senior DesignerHovione Apr 2015 - Mar 2016East Windsor, Nj, Us– Responsible to implement both the internal and external communications programs at a Group Level.– Responsible to create and promote content marketing to leverage website’s traffic, increase conversions and brand awareness.– Responsible for the design of communication material, assuring the correct usage of the brand identity guidelines.– Create and launch marketing automation initiatives and campaigns.– Social media manager.– Events, international tradeshows, and conferences organizer, worldwide.
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Communication Technical Expert & Senior Graphic DesignerHovione Jun 2009 - Mar 2015East Windsor, Nj, Us– Responsible for implementing internal and external communication projects at group level.– Co-Editor and Designer of the customers’ newsletter.– Graphic Designer at group level.– Responsible for the corporate identity guidelines.– Social Media Manager.– Webmaster of the online communication (internet and intranet).– Events, international tradeshows, and conferences organizer.SPECIAL PROJECTS: SHIC’11 - Solvay and Hovione Innovation Challenge, as member of the organizational committee.
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Creative DirectorWise Target Aug 2005 - Jun 2009– Responsible for the creative department managing a creative team - pharmaceutical industry oriented.– Brainstorming Leader and Project Manager.– Copywriter and Senior Graphic Designer.– Define and improve KPIs.– Analyze and leverage teams' and individuals' performances.– Working accounts in the Pharmaceutical, IT and Automotive sectors.
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Art Director, Graphic Designer / Media Relations AssistantPink - Marketing & Publicidade Mar 2002 - Aug 2005– Responsible for developing design work from draft to production.– Assistant of the PR and Media area supporting media buying.– Client account management.– Working accounts in the following sectors: Consumer Goods, Engineering, Insurance, IT, Pharmaceutical Industry, Retail, Oil and Gas.
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Junior Graphic DesignerLifmark Sep 2001 - Mar 2002– Working accounts in the Retail sector.
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Graphic Designer (Trainee)Ip&A Jun 2001 - Sep 2001– Working accounts in the Consumer Goods and Automative sectors.
Cristina Martinho Skills
Cristina Martinho Education Details
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Iade - Creative UniversityDesign And Visual Communications -
InepiMedical Information Officer
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Digital Marketing InstituteDigital Marketing
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Dmwf Conference & ExhibitionBrand Recognition
Frequently Asked Questions about Cristina Martinho
What company does Cristina Martinho work for?
Cristina Martinho works for Hovione
What is Cristina Martinho's role at the current company?
Cristina Martinho's current role is Communications Manager - Branding | Senior Designer | Digital Marketing | Life Sciences | Pharmaceutical.
What is Cristina Martinho's email address?
Cristina Martinho's email address is cr****@****ail.com
What is Cristina Martinho's direct phone number?
Cristina Martinho's direct phone number is +160991*****
What schools did Cristina Martinho attend?
Cristina Martinho attended Iade - Creative University, Inepi, Digital Marketing Institute, Dmwf Conference & Exhibition.
What skills is Cristina Martinho known for?
Cristina Martinho has skills like Graphic Design, Marketing Communications, Advertising, Digital Marketing, Social Media, Events Organisation, Online Communications, Pharmaceutical Industry, Internal Communications, Trade Shows, Marketing, Corporate Communications.
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