Christopher Mascis Email & Phone Number

You’re at the helm of a good company. But unsure how to make it GREAT. What if you could avoid costly guesswork—by harnessing the habits of the world’s most iconic brands?You CAN—by www.Reading-B.comIt’s an ideal way for ASPIRING iconic brands to demystify the wisdom locked up in the world’s most successful companies – like Porsche, Rolex and Aesop.So YOUR brand can become timeless.Each ad-free issue is a 360-degree showcase of 1 brand—with full-color photos and behind-the-scenes stories about the products, people, problems, and profits that sustain a category-leading company. You’ll view your company through an entirely new lens: What if Ikea ran your customer-experience division? What lessons does Chanel have for your manufacturing? What if Audi built a restaurant? Top companies don’t see branding a function of JUST marketing. They view branding as a set of ALIGNED, customer-focused principles that guide decisions across every department. So EVERY person and team helps to invent, produce, and deliver best-in-class products, services, and experiences. By taking this Whole-Brand approach, iconic companies enjoy:1. HIGHER PROFIT MARGINS—loyal customers PAY MORE FOR superior quality and enhanced customer experiences2. PURPOSE-DRIVEN MISSION, VISION, & VALUES that permeate culture: recruitment, retention, sales, marketing, budgeting, strategy, community, and customer service 3. ALIGNED DECISION MAKING—in product management, sure—AND finance, HR, sales, and leadershipThis isn’t “theory” about what iconic brands “should” do. It’s FACT about what great brands ARE doing—and what YOU can do.Browse 98 issues at www.Reading-B.com, each full of actionable insights from the most iconic brands. So you can begin transforming YOURS.Coming in Q1-25: Consulting services for integrating strategies from Magazine B into your company. Be among the first to be notified: Christopher@liftmarketing.co

Listed skills include Strategic Partnerships, Product Management, Marketing, Start Ups, and 25 others.