Developing and managing the Influencer Marketing Strategy for Cupra in Europe.

Built a brand from zero, setting up a marketing team and stablishing a marketing strategy to develop a community for Rebels, a competitive gaming organization owned by David de Gea.▸ Led an entire team to create a solid and appealing brand.▸ Elaborated a commercial plan to get sponsors with the sales department▸ Managed the yearly budget in order to meet established KPIs▸ Developed digital campaigns and managed relationships with agencies, stakeholders,influencers, and brands

We Normal is a personal side-project. It's an apparel brand for the internet generation. We all know how eveything happens, appears and disappears fast in the internet, so our main mission is to materialize online feelings and moments that mean something for our generation turining it into something they can wear proudly.(Launched on 02/11/20) https://twitter.com/wenormalbrand

Led projects and campaigns with top-tier influencers (Illojuan, Agustin51, Ampeter, Lolito, Mikecrack...), developing and producing events giving more than 50 national and international brands an opportunity to reach a young and digital target.▸Coordinated the projects for Ibai Llanos, one of the biggest content creators in Spain.▸Developed digital entertainment events such as La Velada del Año, one of most watched streaming events ever (1M+ @Twitch), with more than 150M impressions on social media.▸Managed internal operations such as invoices, travelling logistics, calendar, and agreements.

Created and managed esports/gaming projects with some of the biggest Spanish streamers and brands.

A short-term freelance project where I built and manage a luxury apartments rental brand.▸Created and implemented a lead generation strategy using email marketing and social media ads; aiding the company to attain noticeable increment on the reservations YOY.

I started working for Gallina Blanca, Affinity and Editorial Planeta. Immediatly after that I was recruited for a new team, Media Markt’s - Europe's largest retail of consumer electronics - because of my strategic profile. I worked for this young-targeted brand’s strategy, including content and electronic sports new strategies.

My will to keep exploring and growing brought me to Mexico. I spent a short period in BNN Mexico as a Brand Keeper for the PayPal digital strategy, also with the purpose of receiving an intensive training about tendencies in digital marketing, inbound and branded content.

Responsibilities ranging from content creation to organization and presentation to the client.▸Planned social media content for Buitoni, Nesquik, Maggi, Lion (Twitter, Facebook, Instagram).

Music is the other of my passions. After taking part in a few musical projects, I created Fiver, as a music product aimed at a teen audience. We worked with Sony Music Spain and played in front of more than 50.000 people. Besides my role as a musician, I have been managing the project for a long time.Nowadays I am not commited to music, but the years I have spent on it, have made a significant impact on the way I work today.