Craig Maynard Email & Phone Number

Fitchburg, Ma, Us

New York, Ny, Us

• Aligning with Fortune 500 and targeted brands for collaborative partnership through on-site ads, email, data segments, live events etc. across the Fanatics portfolio of sites.• Partnered with top digital agencies and DSPs. Negotiated data/site monetization rates as a revenue source back to the business. • Collaborate with EU team for global opportunities when available.• Develop seasonal and tent-pole digital plans across all sports and sites.• Focused on hitting quarterly and annual sales targets.

Irving, Texas, Us

• Focused on solving customer-centric challenges across Fortune 50 0 businesses.• Leveraging the power of the Epsilon platform, showcase and activate the efficiencies of individual level, 1:1 marketing has on the bottom line for the retail business – both online and offline• Develop and activate 1:1 customer strategies to hit guaranteed business outcomes across aggressive ROAS, CPA or traffic goals. • Customize digital solution packages based on business needs, digital understanding, data integrity etc.

Irving, Texas, Us

• Drive the short, and long term, digital CRM strategy/vision for targeted clients core 1:1 marketing, acquisition and Co-Op programs. • YoY digital revenue growth of 40+% annually across all collective clients (up from $6-10M in 2015 to $22M in 2018) • Leverage analytics and category trends to strategically identify key opportunities for digital programs. • Focused on driving a measurable increase of acquired customers through digital • Lead the development and strategy of digital CRM: targeting client active customer base to ensure the prevention of SMB customer attrition.

Framingham, Ma, Us

• Responsible for a $25M annual budget across paid search, display, social and affiliate• Focused on driving a measurable increase of acquired customers through digital • YoY funding and sales growth of 40+% annually (partner funded investment grew to $25M annually) – driving an increase of net new customers to both the Staples and partner business by 115% in FY14.• Collaborate with top vendors as well as internal teams to develop marketingstrategy that is mutually beneficial for both businesses. Managed a team of five, plus two in-direct reports and agency teams

Framingham, Ma, Us

• Grew annual budget from $11M to 25M annual budget across paid search, display, social and affiliate over ~2 years.• Oversee all aspects of the program including securing funding from keyvendors, planning and executing strategy in conjunction with digital vehicle owners, and reporting results to internal and external partners. • Collaborate with top vendors as well as internal teams to develop marketingstrategy that is mutually beneficial for both businesses. Managed a team of 3, plus agency teams

Framingham, Ma, Us

• Grew our vendor investment in Paid Search by 114% YoY; grew the entire Coop program by 39% in FY12.• Secured $6.9MM in vendor funding dedicated to Digital Marketing vehicles for Staples US in FY12

Framingham, Ma, Us

• Promoted to Manager, Direct Marketing Operations in Sept. 2011. • Evolved the Retail email program as one of the most efficient/effective means of driving Incremental Sales/Store Trips for US retail, representing 1574 stores nationwide. • Launched retail's first CRM program in 2012, in an effort to increase Small Business customer traffic. Boosted SMB traffic by 3% YoY.

• Responsible for the html coding and database segmentation of North American and Global business to consumer email campaigns. o Worked on 1st/3rd party, Newsletters and Targeted email campaigns in North America, while assisting on a need basis on 1st and 3rd party campaigns in our European markets and the B2B team. • Consistently met or exceeded deadline expectations daily.

Worcester, Massachusetts, Us

• Designed and created WPI's Parent e-Newsletter, The Fountain which increased market visibility and communication between the parents of students and the university.• Responsible for design and creation of all print collateral for the Student Life and Campus Center Department at the university.• Responsible for design and creation of all email solicitations for the Student Life and Campus Center Department at the university. Audiences range from parents, faculty, and all students, which increased visibility of many offices across the university. • Responsible for design and creation of all email solicitations for the Office of Development and Alumni Relations, which increased market visibility amongst the 40,000+ alumni worldwide.

New York, New York, Us

• Created EDS’ first E-Newsletter, which increased market visibility across the Episcopal Church, as well as increased our prospective student base by having an online registration for relevant course and scholastic information. • Created EDS’ first online bookstore in partnership with Amazon.com• Created EDS’ online podcast (eds.libsyn.com) to increase visibility, as well as generating a larger online audience and supporters for the school across the Episcopal Church