“If you do what everyone else does, you’ll get the average return.” And, as we both know, nothing instills confidence like hearing the word “average” in response to the question, “How good are you?” For the past 20 years, this fundamental understanding – one must think differently to get exceptional returns – has helped me achieve unprecedented revenue results for companies ranging from Fortune 50 to SMB. Now, at times it can be nerve wracking. It looks different. It's a little uncomfortable. But it works.The Sales and Marketing outcomes this orientation has helped my teams achieve spans a number of industries, products, and services. From hardware, to software, to services, to SaaS, the ability to leverage systems thinking and develop differentiated go-to-market strategies is core to my leadership success.In addition to this fundamental orientation, below are the behaviors I’ve developed to garner exceptional results:► Suspend Belief – One’s current belief about what’s possible is the very thing preventing exceptional results.► Be Skeptical – Engage in Second-Level Thinking. The first answer is where ‘average’ people stop. ► Honor Feedback – Build multiple, diverse systems (both human and technological) that provide feedback. Data accuracy is critical to decision-making.► Experiment – Additional information is available to those who are on the field of play.► Be Discerning – The finer your filter, the deeper your understanding of your customer, the higher the likelihood you can develop Win-Win relationships.To learn more, text me at:✆ 858.752.7665 ✉ caincm@gmail.com