Ciara Mcewen Email & Phone Number

Ashford, Gb

United Kingdom

Developing and delivering the marketing strategy for carer acquisition and retention. Collaborating with function experts and channel owners (internally and externally) for performance marketing, research & insights, CRM, data science and product development to ensure successful outcomes.

London, England, United Kingdom

Acting up to cover maternity leave in addition to Product Marketing Manager role.Leading cross-functional projects to progress go-to-market plans aligned to the overall core business goals. Active member of the Senior Leadership team. Additionally accountable for Supply Operations and end-to-end candidate experience from acquisition and onboarding through to retention and churn of supply. Key achievements:- Significantly progressed go-to-market strategies making efficiencies in the process- Achieving and maintaining ~95% supply retention and re-engagement- Lead on designing value proposition concepts and key contributor to overall business strategy

Sevenoaks, England, United Kingdom

Accountable for all marketing and branding activity across the Group’s 13 brands and 65+ care settings including establishing goals aligned to Group objectives, strategy planning and execution and budget management to support commercial and recruitment objectives.Key achievements:- Consolidated portfolio of websites leading on the in-house build and launch of a new Group website in line with brand evolution- Successfully rebranded new acquisitions to Group- Developed multi-channel online and offline campaigns to launch 5+ new services

Sevenoaks, England, United Kingdom

Responsible for reducing external agency expenditure by over £250K per annum through the recruitment and development of the centralised in-house marketing function.Key achievements:- Recruited and developed central in-house marketing team reducing the Group’s reliance on multiple external agencies- Managed, maintained and grew multiple brands social media presence

United Kingdom

Crafted and implemented multichannel local and national campaigns for 56 branches to ensure consistent and effective brand presence to meet commercial and recruitment objectives. Key achievements: - Contributed to website development and launch ensuring all content supported SEO strategy- Launched new service offering including designing branding concepts, online and offline brand assets and literature

Bristol, United Kingdom

Lead on 16 Forensic Medical & Immigration contracts for the Home Office and multiple police forces. Responsible for all internal and external marketing and communications across the business, including employee updates, press releases and patient information.

London, United Kingdom

Part-time secondment to cover maternity leave in addition to Marketing & Communications role for Care & Custody. Contributed to the design and development of annual employee engagement survey including administration, methodology testing, survey deployment to over 53,000 employees, and statistical reporting. Designed and executed culture implementation strategy to increase employee engagement across the Group.

Bristol, England, United Kingdom

Bristol, England, United Kingdom