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Colleen Cassidy is listed as Principal at CMC Insights, LLC | Superb Moderating | Insightful Reporting at CMC Insights, LLC, based in Berkeley, California, United States. AeroLeads shows a work email signal at earthlink.net and a matched LinkedIn profile for Colleen Cassidy.
Colleen Cassidy previously worked as Principal at Cmc Insights, Llc and Strategist / Moderator at Six Degrees Market Research. Colleen Cassidy holds Mba, Marketing from University Of California, Berkeley, Haas School Of Business.
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Colleen Cassidy is a Principal at CMC Insights, LLC | Superb Moderating | Insightful Reporting at CMC Insights, LLC. She possess expertise in market research, strategy, marketing strategy, customer insight, pharmaceutical industry and 32 more skills. Colleagues describe her as "Colleen is an expert market research partner and moderator with innovative qualitative research methods across audiences and product life cycle stages. She is strategic and adaptable in her moderating style and reporting to get the objectives and insights that drive market decisions and far beyond what others provide. She's a true thought partner and so much more...", "Colleen has the strategic marketing expertise to allow her to truly partner with her clients in designing effective qualitative market research. She employs a number of creative methodologies to mine for physician and consumer insights to inform the development of a brand's positioning, messages and eventual campaign.", and "I have had the opportunity to work with Colleen on numerous qualitative research and strategy development projects in the past three years. What sets Colleen apart in this field is her strategic mindset. She is highly skilled in nailing down the most critical insights that clients need to address. Her extensive and diverse professional background, which includes client-side experience, allows her to frame her research with a clear view of the key business/marketing issues involved. Colleen has consistently delivered relevant insights & recommendations that were actionable and truly value adding. One other unique strength that Colleen has is her ability to engage her respondents, confidently challenge their views and/or get them to work with her in using creative research approaches like projective techniques. I can recall numerous times when Colleen successfully used less traditional approaches such as role-playing, visual/verbal metaphor, storytelling etc. with physician respondents to surface more honest, less rational responses that led to richer insights. Colleen definitely comes highly recommended."
Listed skills include Market Research, Strategy, Marketing Strategy, Customer Insight, and 33 others.
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Created new, proprietary qualitative research responsibilities in order to address key research questions. Designed and led multiple research initiatives in a range of therapeutic categories, across consumers and healthcare professionals.
Conducted multiple projects as Lead Moderator (developed research methodology as appropriate for the research question(s); moderated IDIs, Dyads, Triads, and groups); authored report, identified strategic recommendations.Projects ranged from launch planning (insight mining, positioning, concepts, messages, tactics) through life cycle management; consumers and health care professionals.
Acting Marketing Director of Dry Eye franchise; led competitive intelligence strategic planning initiatives.
Led team that developed strategy for launching new biotech company and their global product for pulmonary arterial hypertension.
Progressively responsible account services positions. Started as an Account Executive progressed through VP, Account Supervisor. Launched multiple products for clients such as Wyeth-Ayerst, Procter & Gamble and Rhone-Poulenc Rorer.
Indianapolis, Indiana, Us
Market Research Analyst for injectable group (oncolytics, endocrinology [diabetes and growth hormone]).Sales responsibility within the managed care group, including all hospital and retail products. Launched Prozac and Axid while in the field.
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Colleen Cassidy works for CMC Insights, LLC.
Colleen Cassidy is listed as Principal at CMC Insights, LLC | Superb Moderating | Insightful Reporting at CMC Insights, LLC.
AeroLeads has found 1 work email signal at @earthlink.net for Colleen Cassidy at CMC Insights, LLC.
Colleen Cassidy is based in Berkeley, California, United States while working with CMC Insights, LLC.
Colleen Cassidy has worked for Cmc Insights, Llc, Six Degrees Market Research, Santen Inc, Harrison Wilson Associates, and Klemtner Advertising.
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Colleen Cassidy holds Mba, Marketing from University Of California, Berkeley, Haas School Of Business.
Colleen Cassidy is listed with skills including Market Research, Strategy, Marketing Strategy, Customer Insight, Pharmaceutical Industry, Product Launch, Marketing, and Business Development.
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