Colleen Cassidy is a Principal at CMC Insights, LLC | Superb Moderating | Insightful Reporting at CMC Insights, LLC. She possess expertise in market research, strategy, marketing strategy, customer insight, pharmaceutical industry and 32 more skills. Colleagues describe her as "Colleen is an expert market research partner and moderator with innovative qualitative research methods across audiences and product life cycle stages. She is strategic and adaptable in her moderating style and reporting to get the objectives and insights that drive market decisions and far beyond what others provide. She's a true thought partner and so much more...", "Colleen has the strategic marketing expertise to allow her to truly partner with her clients in designing effective qualitative market research. She employs a number of creative methodologies to mine for physician and consumer insights to inform the development of a brand's positioning, messages and eventual campaign.", and "I have had the opportunity to work with Colleen on numerous qualitative research and strategy development projects in the past three years. What sets Colleen apart in this field is her strategic mindset. She is highly skilled in nailing down the most critical insights that clients need to address. Her extensive and diverse professional background, which includes client-side experience, allows her to frame her research with a clear view of the key business/marketing issues involved. Colleen has consistently delivered relevant insights & recommendations that were actionable and truly value adding. One other unique strength that Colleen has is her ability to engage her respondents, confidently challenge their views and/or get them to work with her in using creative research approaches like projective techniques. I can recall numerous times when Colleen successfully used less traditional approaches such as role-playing, visual/verbal metaphor, storytelling etc. with physician respondents to surface more honest, less rational responses that led to richer insights. Colleen definitely comes highly recommended."