Chris Mckinnon Email & Phone Number

Spearheaded digital transformation program aimed at aligning with business goals and objectives.Led cross-functional teams to deliver over 115 site migrations from legacy platforms to central digital platform, on-time and on budget. Ensured compliance with regional and global digital regulations such as GDPR, CCPA, and ADA. Developed and implemented.

PMO lead managing multiple project managers to migrate 40+ Marketing, Catalog & DTC sites on a new central salesforce technology stack (SFCC, SFSC, SFMC, etc)End to end project planning across multiple cross functional teams and divisions/brandsResponsible for driving all internal dependencies to completion through launchCompliance leader within the.

Responsible for the strategic prioritization, implementation, and roadmap of Newell Brands Enterprise PIM as the product lead. So far, Led launches of 25+ brands onto global platform and built out best practice workflows Manage weekly sprints as Product Owner in agile environment using JIRA A key component of the project is monitoring KPIs and optimizing.

• Lead ecommerce acceleration efforts for the Tools Segment by collaborating with key stakeholders, agencies and internal partners
• Educate and train internal stakeholders on ecommerce and digital best practices
• Develop, plan and execute the ecommerce strategy and continuously optimize our roadmap
• Manage and implement new processes to help drive down content development cycle times and focus on continuous improvement for the segment
• Provide strategic recommendations on product line expansion across key online marketplaces and customer sites
• Lead the centralization of all digital assets and provide gap analysis on content, photography and attributes for product launches

East Longmeadow, Massachusetts

• Led the digital roadmap for the Tools segment
• Grew ecommerce sales 3x in less than two years through assortment planning, enhanced content development and merchandising best practices
• Managed global website re-design and content optimizations based on new brand style guidelines and consumer insights which helped drop the bounce rate 7 points and increase our foresee score 5 points
• Ensured digital media strategies effectively leveraged paid media and provided optimization recommendations to reduce spend by 1/3 and increase conversion by 20%
• Acted as the digital marketing liaison and SME for the tools segment
• Managed Lead generation efforts online for B2B sales programs by integrating multiple sites and tools into salesforce.com

Implemented Global Rebranding Strategy Across Cms & Social Properties

• Project management of planning, designing and partnering with agencies to build out a scalable web platform for the US, EMEA, LA and APAC.
• Proactively brought new ideas in the rapidly changing digital environment
• Launched and managed digital sampling marketing campaign programs that over-drove expectations by 35%
• Developed and executed first social media strategy and consumer and customer acquisition plan
• Defined and implemented an executive Digital Dashboard with reporting and analysis
• Implemented SEO best practices and developed roadmap for continuous improvement

A strong passion for digital marketing and ecommerce led to the creation of Unborn Marketing.

Master'S Degree, Master Business Administration

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services