Cindy Lee Email & Phone Number

California, United States

Seattle, Washington, Us

Off The Record is a marketplace and technology platform that connects consumers with lawyers to contest traffic tickets.-Developed and executed multi-channel paid media strategies to enhance brand awareness, drive customer acquisition, and boost revenue growth.-Collaborated cross-functionally to create performance marketing strategies and assets aligned with company-wide initiatives.-Analyzed campaign performance, customer journeys, and target audience data to uncover growth opportunities.

Specialized in helping clients in the technology industry, including SaaS, marketplaces, and DTC businesses-Created customized paid media strategies on campaign structure, budget allocation, audience targeting, and creative & landing page optimizations to maximize ROI for B2C & B2B clients-Managed, implemented, and optimized integrated campaigns to achieve business goals -Identified, evaluated, and activated on growth opportunities to increase customer acquisition and retention

San Francisco, California, Us

Upwork is a marketplace that connects businesses with remote talent, offering solutions for a variety of projects and needs.-Managed and led a remote team focused on client acquisition through paid social -Strategized and managed digital advertising campaigns to accelerate new client growth across different offerings-Developed and executed paid acquisition go-to-market plans to drive vertical product growth. -Analyzed data trends to design and implement ad creative and landing page A/B tests to increase conversion rate and decrease cost per acquisition-Forecasted budgets and built media plans based on historical performance and new initiatives-Collaborated with marketing analytics & engineers to set up proper tracking and measurement

San Francisco, California, Us

Santa Clara, California, Us

Palo Alto Networks is a global cybersecurity leader committed to protecting businesses from emerging threats-Managed, and strategized global programmatic display, paid search, and paid social campaigns to drive lead generation and brand awareness-Collaborated with global marketing teams on translations and account-based marketing to expand and scale regional ad campaigns in Americas, APAC, and EMEA-Performed in-depth analysis of ad and web data to present results, KPIs, and recommendations of improvement to stakeholders-Innovated and experimened different programs and technologies to keep up-to-trend withcurrent digital media behavior and increase ad channels’ performance-Set up and maintained multi-channel attribution to track lead quality and maximize ROI

San Jose, California, Us

-Established and maintained scalable processes to ensure best practices of marketing automation and CRM systems-Built dashboards and reports to analyze SEM, PPC, SEO, social, and website analytics data to develop insights and make recommendations on areas for optimization-Evaluated emerging technologies, applications, and vendors to improve and increase marketing team performance-Developed and implemented marketing campaigns to grow new leads across multiple media channels (paid advertising, email, direct mail, etc.)-Managed, monitored, and optimized SEM, display, and social ad campaigns to drive down cost per acquisition and maximize revenue-Designed and implemented A/B testing of the website, landing pages, and emails to increase conversion rate -Planned and executed internal events and external trade shows-Collaborated with product and engineering teams to maintain and enhance Aeris’ self-serve product

Mountain View, Ca, Us

-Innovated and established a streamlined certification workflow by collaborating with stakeholders to enhance scalable solutions and customer satisfaction -Delivered support, gave transparent instructions, and set reasonable expectations for new incoming certification requests to reduce total process turnaround time -Executed timely communication for external and internal teams to resolve technical issues and -certification process inquiries by providing reliable and advising information -Programmed SQL queries in the database and Google App Engine to maintain data integrity and identify inefficiencies in the database structure-Designed and managed an auditing program where 70% of total third-party vendors running on Google’s inventories were reviewed to enforce policies resulting in cleaner and more accurate data -Developed offshore team’s audit projects’ workflows and training materials while supervising them to ensure project scalability and great work quality

Palo Alto, Ca, Us

-Managed, monitored, and trafficked online ad campaigns on a daily basis which led to increased monthly revenue by 100% -Implemented pixel strategies to achieve ROI, CPB, and/or CTR campaign goals for top partners’ large-spending accounts such as Hertz, JetBlue, and Marriott-Troubleshooted and converted 3rd party tags such as Atlas, Mediaplex, DoubleClick, Flashtalking, and rich media-Collaborated with engineering and UI team to enhance the DSP technology that improved ad-serving capability-Analyzed campaign delivery and performance trends to alert sales of a strategy that will optimize ad product performance

Sacramento, Ca, Us

-Assisted with client management by taking screenshots of clients’ ads on the company’s websites to ensure clients their ads are up and running -Compiled ad listings from SN&R, Sacramento Business Journal, and Style Magazine to search for prospects -Worked on a newspaper DMA project assigned by the VP to assist with marketing strategy of the AdGlue product-Helped raise awareness of the company and build accounts by promoting the company’s newsletters at our sponsored event, Race for the Ring -Improved the company’s sacmix website by updating recently opened and closed restaurants in the great Sacramento area-Completed a Quantcast Project for July by researching U.S. demographics for websites in the company’s SLOAN network -Developed short descriptions for the SLOAN websites by summarizing the selling points of the websites-Surveyed current clients’ social media prospects from various social websites such as Facebook, Twitter, Klout, and Foursquare-Investigated in upcoming entertainment events for the company’s weekly events newsletter

-Raised awareness of our student-run entrepreneurship organization by distributing marketing materials and promoting our events through Facebook-Conducted marketing surveys on campus and analyzed results with team members-Assisted in sales of products the organization was promoting: alumni-created portable speakers-Demonstrated the portable speakers to potential customers at a tabling event-Brainstormed and implemented marketing campaigns; such as inviting speakers on topics on entrepreneurship and climbing up the corporate ladder-Publicized entrepreneurship workshops the organization arranged utilizing social media

Bachelor Of Science (Bs), Managerial Economics

Education record