Cindy Lee work email
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Remember the sound of dial-up internet? Growing up, it symbolized a new world of learning and exploration. That same excitement accompanied me when I first entered the digital advertising industry 12 years ago, transforming into a deep passion that continues to drive me today.I thrive on understanding customer needs and helping businesses communicate their value effectively. I excel in using data to find innovative ways to connect to customers that drive growth and turn satisfied customers into brand advocates.Over the years, I’ve built omni-channel paid media campaigns from the ground up, successfully doubling annual budgets. I have managed and optimized multichannel campaigns with annual budgets ranging from $600k to over $6 million, achieving a 50% reduction in cost per acquisition while identifying and scaling new channels that accelerated lead generation, customer acquisition, and return on ad spend by 100%.When I’m not diving into data, I enjoy traveling and connecting with others to learn from their experiences. If you’d like to exchange ideas or think I could add value to your team, feel free to reach out - I’d love to chat!Specialties: Digital Marketing, Paid Search, Paid Social, Display, Video, Growth Marketing
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Paid Media Manager, LeadWp EngineCalifornia, United States
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Sr. Paid Media ManagerOff The Record Mar 2024 - Oct 2024Seattle, Washington, UsOff The Record is a marketplace and technology platform that connects consumers with lawyers to contest traffic tickets.-Developed and executed multi-channel paid media strategies to enhance brand awareness, drive customer acquisition, and boost revenue growth.-Collaborated cross-functionally to create performance marketing strategies and assets aligned with company-wide initiatives.-Analyzed campaign performance, customer journeys, and target audience data to uncover growth opportunities. -
Digital Marketing Consultant & MarketerFreelance Jun 2022 - Mar 2024Specialized in helping clients in the technology industry, including SaaS, marketplaces, and DTC businesses-Created customized paid media strategies on campaign structure, budget allocation, audience targeting, and creative & landing page optimizations to maximize ROI for B2C & B2B clients-Managed, implemented, and optimized integrated campaigns to achieve business goals -Identified, evaluated, and activated on growth opportunities to increase customer acquisition and retention
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CaregivingCareer Break Jan 2022 - Jun 2022
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Senior Manager, Paid AcquistionUpwork Mar 2021 - Dec 2021San Francisco, California, UsUpwork is a marketplace that connects businesses with remote talent, offering solutions for a variety of projects and needs.-Managed and led a remote team focused on client acquisition through paid social -Strategized and managed digital advertising campaigns to accelerate new client growth across different offerings-Developed and executed paid acquisition go-to-market plans to drive vertical product growth. -Analyzed data trends to design and implement ad creative and landing page A/B tests to increase conversion rate and decrease cost per acquisition-Forecasted budgets and built media plans based on historical performance and new initiatives-Collaborated with marketing analytics & engineers to set up proper tracking and measurement -
Paid Acquisition ManagerUpwork Oct 2018 - Mar 2021San Francisco, California, Us
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Global Ad Tech Marketing ManagerPalo Alto Networks Feb 2017 - Sep 2018Santa Clara, California, UsPalo Alto Networks is a global cybersecurity leader committed to protecting businesses from emerging threats-Managed, and strategized global programmatic display, paid search, and paid social campaigns to drive lead generation and brand awareness-Collaborated with global marketing teams on translations and account-based marketing to expand and scale regional ad campaigns in Americas, APAC, and EMEA-Performed in-depth analysis of ad and web data to present results, KPIs, and recommendations of improvement to stakeholders-Innovated and experimened different programs and technologies to keep up-to-trend withcurrent digital media behavior and increase ad channels’ performance-Set up and maintained multi-channel attribution to track lead quality and maximize ROI -
Marketing Operations ManagerAeris Communications Apr 2015 - Feb 2017San Jose, California, Us-Established and maintained scalable processes to ensure best practices of marketing automation and CRM systems-Built dashboards and reports to analyze SEM, PPC, SEO, social, and website analytics data to develop insights and make recommendations on areas for optimization-Evaluated emerging technologies, applications, and vendors to improve and increase marketing team performance-Developed and implemented marketing campaigns to grow new leads across multiple media channels (paid advertising, email, direct mail, etc.)-Managed, monitored, and optimized SEM, display, and social ad campaigns to drive down cost per acquisition and maximize revenue-Designed and implemented A/B testing of the website, landing pages, and emails to increase conversion rate -Planned and executed internal events and external trade shows-Collaborated with product and engineering teams to maintain and enhance Aeris’ self-serve product -
3Pas Certification AnalystGoogle Via Cdi Mar 2014 - Jan 2015Mountain View, Ca, Us-Innovated and established a streamlined certification workflow by collaborating with stakeholders to enhance scalable solutions and customer satisfaction -Delivered support, gave transparent instructions, and set reasonable expectations for new incoming certification requests to reduce total process turnaround time -Executed timely communication for external and internal teams to resolve technical issues and -certification process inquiries by providing reliable and advising information -Programmed SQL queries in the database and Google App Engine to maintain data integrity and identify inefficiencies in the database structure-Designed and managed an auditing program where 70% of total third-party vendors running on Google’s inventories were reviewed to enforce policies resulting in cleaner and more accurate data -Developed offshore team’s audit projects’ workflows and training materials while supervising them to ensure project scalability and great work quality -
Campaign Manager/Ad OpsAdara Dec 2012 - Mar 2014Palo Alto, Ca, Us-Managed, monitored, and trafficked online ad campaigns on a daily basis which led to increased monthly revenue by 100% -Implemented pixel strategies to achieve ROI, CPB, and/or CTR campaign goals for top partners’ large-spending accounts such as Hertz, JetBlue, and Marriott-Troubleshooted and converted 3rd party tags such as Atlas, Mediaplex, DoubleClick, Flashtalking, and rich media-Collaborated with engineering and UI team to enhance the DSP technology that improved ad-serving capability-Analyzed campaign delivery and performance trends to alert sales of a strategy that will optimize ad product performance -
Sales/Advertising/Marketing InternSacramento Press Jun 2012 - Aug 2012Sacramento, Ca, Us-Assisted with client management by taking screenshots of clients’ ads on the company’s websites to ensure clients their ads are up and running -Compiled ad listings from SN&R, Sacramento Business Journal, and Style Magazine to search for prospects -Worked on a newspaper DMA project assigned by the VP to assist with marketing strategy of the AdGlue product-Helped raise awareness of the company and build accounts by promoting the company’s newsletters at our sponsored event, Race for the Ring -Improved the company’s sacmix website by updating recently opened and closed restaurants in the great Sacramento area-Completed a Quantcast Project for July by researching U.S. demographics for websites in the company’s SLOAN network -Developed short descriptions for the SLOAN websites by summarizing the selling points of the websites-Surveyed current clients’ social media prospects from various social websites such as Facebook, Twitter, Klout, and Foursquare-Investigated in upcoming entertainment events for the company’s weekly events newsletter -
Marketing InternModern Market Technologies Sep 2010 - Jun 2011-Raised awareness of our student-run entrepreneurship organization by distributing marketing materials and promoting our events through Facebook-Conducted marketing surveys on campus and analyzed results with team members-Assisted in sales of products the organization was promoting: alumni-created portable speakers-Demonstrated the portable speakers to potential customers at a tabling event-Brainstormed and implemented marketing campaigns; such as inviting speakers on topics on entrepreneurship and climbing up the corporate ladder-Publicized entrepreneurship workshops the organization arranged utilizing social media
Cindy Lee Skills
Cindy Lee Education Details
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University Of California, DavisManagerial Economics -
Monta Vista High
Frequently Asked Questions about Cindy Lee
What company does Cindy Lee work for?
Cindy Lee works for Wp Engine
What is Cindy Lee's role at the current company?
Cindy Lee's current role is Paid Media Manager, Lead.
What is Cindy Lee's email address?
Cindy Lee's email address is cm****@****ail.com
What is Cindy Lee's direct phone number?
Cindy Lee's direct phone number is +140896*****
What schools did Cindy Lee attend?
Cindy Lee attended University Of California, Davis, Monta Vista High.
What skills is Cindy Lee known for?
Cindy Lee has skills like Social Media, Microsoft Office, Advertising, Marketing, Social Networking, Microsoft Excel, Crm, Marketing Strategy, Powerpoint, Microsoft Word, Online Advertising, Customer Service.
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