Commercial Regional Director of South of Brazil. Responsible for development of the budget of the unit, including all KPIs such as volume (72 SKUs), POS coverage & average prices. Sales execution, investment & coolers strategy, training, merchandising, promotions, establishment of procedures & processes, financial mgnt, market research and holding events. Hiring, evaluation and training sales teams. Responsible for development of distribution channels such as bars, indirect supermarkets and distributors. Development plans to increase volume, market share, POS coverage, distribution based on Nielsen research, BI reports and market researches. Implementation & coordination of POS segmentation. Mgnt distributors standards focusing brands growth to gain market share and compliance with contract terms. Reached de financial balance of the unit in 01 year, had leader 14 movement of distributors in 02 years, had leader start-up of 02 own distributions center, increase market share of the main product from 8,5 to 11,5 in 10 manths.
Listed skills include Business Strategy, Erp, Business Planning, Negotiation, and 18 others.