Scott Pokard Email & Phone Number

Westlake Village

My 25+ years in marketing and sales, as well as, a business owner, allowed me to develop a very comprehensive skill sets to target challenges, opportunities and initiate solutions. Concise communication and negotiation is vital in delivering immediate results. As your agent, you will receive the highest level of performance and dedication to facilitate your goals. As your Keller Williams Agent, you will receive not only my expertise, but the support of the largest and most successful REALTOR… Show more My 25+ years in marketing and sales, as well as, a business owner, allowed me to develop a very comprehensive skill sets to target challenges, opportunities and initiate solutions. Concise communication and negotiation is vital in delivering immediate results. As your agent, you will receive the highest level of performance and dedication to facilitate your goals. As your Keller Williams Agent, you will receive not only my expertise, but the support of the largest and most successful REALTOR worldwide. The buying/selling process can be a very stressful event. I will be diligent in being there step by step as we walk through this time together as a TEAM. YOUR SOURCE FOR ALL YOUR REAL ESTATE NEEDS Show less

Calabassas, Ca

We have developed a very comprehensive approach to marketing and how best to provide SOLUTIONS, as well as, CREATE marketing opportunities to maneuver through the retail environment and drive sales. In conjunction with our management & maintenance, we are able to provide complete logistical support for in-store product programs. Our overall experience and understanding of the many challenges posed by the retailers and the proliferation of alternative medium channels available to consumers… Show more We have developed a very comprehensive approach to marketing and how best to provide SOLUTIONS, as well as, CREATE marketing opportunities to maneuver through the retail environment and drive sales. In conjunction with our management & maintenance, we are able to provide complete logistical support for in-store product programs. Our overall experience and understanding of the many challenges posed by the retailers and the proliferation of alternative medium channels available to consumers, allows us to take a systematic and dynamic position in separating your product from the competition. MSM Brands, a subsidiary of Progressive Retail Marketing, managed all e-commerce and promotional product sales. Show less

Calabassas, Ca

Marketing and sales of promotional products. Develop promotional product programs for corporate, non-profit, educational institutions, special interest groups and special events, as well as small businesses.

Los Angeles, Ca

Created and facilitated the marketing division of one of the top consumer packaging goods consulting firms specializing in product placement in mass merchants, grocery and club stores. Strategically aligned all marketing services capable of supporting and executing a 360 degree promotional program for virtually any product across multi-channel platforms (digital, TV, at home/outdoor/print, social, in-store, inventory management/merchandising, coupons) to reach today’s consumer, build and… Show more Created and facilitated the marketing division of one of the top consumer packaging goods consulting firms specializing in product placement in mass merchants, grocery and club stores. Strategically aligned all marketing services capable of supporting and executing a 360 degree promotional program for virtually any product across multi-channel platforms (digital, TV, at home/outdoor/print, social, in-store, inventory management/merchandising, coupons) to reach today’s consumer, build and maintain brand awareness to drive sales. Negotiated 3rd party vendors agreements to ensure highest potential revenue opportunity. Produced and implemented internal applications to assess marketing opportunities and subsequent process to deliver proposals, execution and reporting analysis. Utilized qualifying metrics to customize and designed innovative branding solutions for each client. Formulate marketing budgets based on product distribution by retailer, region, and product category. Directly engage retailers to initiate alternative cross-merchandising programs to integrate shopping experience while connecting shoppers with brands/products Show less

Greater Los Angeles Area

Established Nova Broadcasting as a media distribution company for long- and short-form commercials through satellite and cable facilities. Operated and maintained sales of multiple networks ranging from 15 million HH to 50 million HH. Executed affiliate broadcast/cable relations and satellite uplink services. Annual gross sales increased from $1 million in 2001 to peaking in 2009 $9 million. Nova Broadcast’s maintained the highest level of customer service continually optimizing revenues and… Show more Established Nova Broadcasting as a media distribution company for long- and short-form commercials through satellite and cable facilities. Operated and maintained sales of multiple networks ranging from 15 million HH to 50 million HH. Executed affiliate broadcast/cable relations and satellite uplink services. Annual gross sales increased from $1 million in 2001 to peaking in 2009 $9 million. Nova Broadcast’s maintained the highest level of customer service continually optimizing revenues and delivering client’s objectives. NOVA also diversified with a product development division, included all phases from product conception, manufacturing, vendor operations; telemarketing, commercial production and fulfillment, along with media management and retail distribution. Overall responsibilities include quarterly and annual financial projections, created sales proposal, maintain agency and affiliate relations, as well as, structured 3rd party vendors contractual agreements. Show less

Greater Los Angeles Area

Direct 2 U was the advertising agency and media sales subsidiary of Computer Personalities, Inc. (CPI). D2U was one of the first networks to broadcast only direct marketing programming; long- and short-form. Expedited and coordinated cable (Time Warner, Comcast, Cox), satellite and local broadcast affiliates to build subscriber base of Direct 2 U (30 million HH). Created and sold multi-level spot packages to effectively maximize available inventory. Supervised media placement for Computer… Show more Direct 2 U was the advertising agency and media sales subsidiary of Computer Personalities, Inc. (CPI). D2U was one of the first networks to broadcast only direct marketing programming; long- and short-form. Expedited and coordinated cable (Time Warner, Comcast, Cox), satellite and local broadcast affiliates to build subscriber base of Direct 2 U (30 million HH). Created and sold multi-level spot packages to effectively maximize available inventory. Supervised media placement for Computer Personalities weekly-televised program promoting new and innovative computer hardware, software and other personal computer related products. Also, was instrumental in the expansion of program from 30 minutes to 1 hour by incorporating 3rd party vendor spokesperson participation in production (AMD), as well as, on air ad placement signage. Multi-media placement and annual network sales generated $15 million annual revenue contributing to 70% increase of CPI’s product sales ($40 million annual sales). Show less

Greater Los Angeles Area

TMT Media was a television buying service specializing in long and short form direct response advertising; Responsibilities included buying and managing major broadcast markets and national cable television networks. BCMI was the sales division of TMT where I was the Director of Sales. Full managerial responsibilities for the sales of cable and broadcast entities, such as BET, which were solely represented by BCMI.

Greater Los Angeles Area

Representation of network and independent television stations. Supervised staff of 11 in the sale of broadcast spot time. Responsibilities included monthly and annual projections, creation and implementation of event sponsorships and other value added opportunities. Held Account Executive responsibilities since 1983 prior to management promotion.