Results-driven marketing professional with expertise in leading end-to-end digital campaigns, optimizing email deliverability,and fostering client success. Adept at applying project management rigor, driving process improvements, and leveragingindustry best practices to achieve measurable outcomes. Skilled in collaborating with cross-functional teams and serving asa subject matter expert in digital marketing platforms and strategies.● Direct the development, testing, and deployment of complex marketing campaigns, ensuring on-time and high-qualitydelivery.● Manage email deliverability processes, resolving SPAM issues, and enhancing campaign performance throughstrategic partnerships.● Partner with clients to define goals, provide actionable insights, and deliver detailed performance analyses to C-levelstakeholders.● Lead cross-functional teams and clients to develop tailored service strategies,

The co-host and co-creator of Superhero Slate, a weekly podcast where we discuss everything superhero Movie, TV show, and pop culture related! Superhero Slate also reviews our favorite (and not so enjoyable) movies and series almost monthly.I currently curate the news list each week, setup the video live stream through OBS and YouTube, edit the audio files with chapter images, and then publish the final edits through Podbean and Wordpress.

Oversee brand enhancement initiatives for a leading residential furniture manufacturer, focusing on elevating online presence through strategic SEO and keyword planning. Implement cutting-edge technology to streamline marketing, customer service, and operational efficiencies. Recruit blueprint for marketing team, establishing a top-tier group for the company's first consumer rollout. Formulate a thorough plan for introducing and expanding a direct-to-consumer sales platform, integrating customer acquisition methods for different product segments.● Conducted comprehensive research and executed design and launch of Hillsdale Furniture's first consumer-focused website.● Optimized digital content to enhance search engine rankings, increasing organic traffic and brand visibility.● Proposed consumer purchase strategy, although not implemented, and prepared groundwork for future e-commerce integration.● Crafted and executed the initial B2C website for the company, integrating Where to Buy and product Review features to enhance brand visibility and trust.

Planned and carried out digital marketing initiatives encompassing SEO/SEM, marketing CRM control, and email, social media, and display advertising campaigns. Utilized robust analytical skills to assess the overall customer experience across various channels (ecomm/3rd party and brick/mortar).Directly responsible for all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaignsPlan and execute email and SMS channel growth and optimization opportunities, focusing on marketing automation strategies and audience segmentation to deliver personalized messagesWork with several agencies hired to help outsource digital marketing initiativesMeasure and report performance of all digital marketing campaigns, and assess against goals, including Gross Margin reports, Return on Ad Spend, EBIDTA, and more. (ROI and KPIs)Identify digital trends and insights, and optimize spend and performance based on the insights (measured in Cash on Cash Return)Plan, execute, and measure experiments, A/B comparisons, & conversion tests (Google Optimize)Collaborate with internal teams to create landing pages for brands, specific products, Grand Openings, and optimize user experience on our retail focused websiteUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsEvaluate emerging technologies, including providing thought leadership and perspective for adoption where appropriate

Established and oversaw an in-house marketing squad covering video, graphic design, social media, and web development, encompassing rebranding and new website construction. Leveraged video and graphic technologies to heighten customer engagement and enrich the lifetime value of current customers. Innovated new marketing funnels to enhance acquisition markets.● Boosted website utilization by 400%, escalating monthly leads by 200%, and upsurging monthly sales by $500,00.● Attained month-over-month KPIs to refine lead quality and curtail acquisition costs.● Administered marketing responsibilities for sub-companies such as PEMF Solutions, Vivify Wellness Club, and the Association of PEMF Professionals.● Proposed B2B business development strategies tailored for entrepreneurs purchasing our services to establish their own ventures.

Executed daily marketing initiatives for Homepage Realty utilizing social media, video production, and innovative mediums to spotlight the company's talent, dynamism, and ethos. Stayed abreast of social media trends and adaptations, including crafting digital ads, developing landing pages, and executing diverse promotions. Managed the filming, editing, and dissemination of photographic and video projects for Homepage Realty on a daily basis.● Maintained various social media platforms like Facebook, Twitter, Google+, Instagram, YouTube, and other relevant channels to ensure consistent content output.● Drafted press releases and liaised with news outlets to amplify our agents' achievements and showcase Homepage Realty's community engagement in Louisville.● Conducted website maintenance activities and bolstered internet presence through updating Google Business details, refining website content, and optimizing SEO for all online content.

Contracted to create Social Media (Facebook, Twitter), Promotions, Advertising Collaboration, and IT maintenance.

Spearheaded digital strategy, integration, and implementation for Humana segment's online videos and webinars within the Interactive Team. Attained understanding of digital marketing needs and latest trends in web, video, webinars, mobile, and social platforms. Oversaw project scope, costs, and ROI for online video and webinar projects. Interfaced with agencies to obtain estimates, and devised tactical plans for video and webinar content. Applied knowledge of digital marketing tacticsincluding paid media, SEO, social media, email, video, web page functionality, and webinars● Conducted needs assessment, formulated strategies, and crafted annual plans for online video and webinar initiatives.● Identified opportunities for video and webinar content by collaborating with key stakeholders and segment liaison.● Supported various Humana segments by aligning with their business strategies and goals.● Assisted segment leads in developing strategies and implementing online video and webinar initiatives.● Made prompt decisions to ensure the success of projects and managed task priorities and schedules effectively.● Supervised development and execution of webinars to ensure successful outcomes.● Nurtured agency relationships to guarantee on-time delivery of work in alignment with the brand and meeting setdeadlines.

MOBI provides companies with software and services to manage mobility.MOBI’s cloud-based software centralizes the management of mobile devices by integrating with wireless carriers, MDMs, corporate IT systems, and more. MOBI’s services help organizations plan for, save on, deploy, support, and decommission mobile devices.As a result, MOBI’s customers achieve enhanced control, greater visibility, reduced costs, and increased efficiency when managing mobile devices.My Responsibilities Include: ► Cultivate our community and MOBI Culture for each new hire training class within their first week.► Work with ODM's to craft customized training plans for every MOBI Employee as they onboard with the company. ► Create classroom lessons and schedules to ensure confidence and knowledge in MOBI employees as they enter our workforce, as well as adapting them for unique learning styles and abilities. ► Design documentation, media, and other interactive elements for MOBI uses that will empower new and current employees to use own each and every interaction. ► Be ready to evolve practices as technology changes, to ensure that our employees are the the best resources MOBI offers.► Every new hire at MOBI goes through my 5 day training course, implementing them into the MOBI atmosphere and culture. Beyond that, I am a multimedia developer to help assist in further training individuals at MOBI. I tap into my multimedia talents in order to make our training that much more engaging.

Work with clients to ensure their wireless mobility needs are met daily.Processing service ordersAnswering customer service callsAnalyzing monthly billing and program reportsProviding day to day operational support which includes a live helpdesk as well as web supportGeneral account maintenanceManaging customer relationships with corporate partnersCreating an exciting work environment

I lead a specialized team in reprogramming security systems for commercial businesses. We remotely connect to security panels, update information, and trouble shoot any other problems that we encounter along the way.

Over see multiple areas of campus and work with lab assistants to ensure duties are done. Customer relations work. Maintain lab facilities, check equipment, and work with customers to solve any problems at hand.