Marketing Manager
Greenville, South Carolina, Us
-Marketing the benefits of Clemson Eye Professional Services locally and in surrounding areas.-Develop, maintain, and implement the practice strategic marketing plan, goals, and objectives.-Develop and track marketing and advertising budget; coordinate annual review.-Coordinate market research, competition, demographics, potential, market share, etc.-Develop, maintain, and distribute the marketing tool kit for use at all clinical and surgical sites.-Responsible for graphic design for all marketing promotions, including advertising, literature, and displays for refractive and general practice needs.-Manage patient tracking database system, testimonial, and referral programs and reports, as needed, to assess efficiency of marketing initiatives.-Manage and update practice website to ensure effective and current practice promotion, and fulfilling information requests.-Oversee and direct all media placement, including television, radio, print, billboards, and other related media.-Design, produce, and distribute practice newsletter, as scheduled.