Courtney Mitchell Email and Phone Number
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A creative and metrics-driven marketing professional with a demonstrated history of experience in corporate communications, internal communications, advertising, public relations, event planning, brand management, promotions, social media marketing, reporting and analytics, product development, and budget administration. Leverages strong interpersonal skills to lead teams, build partnerships, and interface with executive leadership. Proven aptitude for generating publicity, increasing sales and market share, and consistently exceeding revenue goals.Skills: Media Buying/Media Planning; Business Plan development; Comprehensive Marketing Strategy and Research; Event Planning; Negotiation skills; Project Management skills; Product development; Digital Marketing; Google Analytics & KPI Tracking; Knowledgeable in Private Equity space with strong ability to drive leads and revenue for new mergers and acquisitions, rebrands, or developing a go-to-market strategy for de novo sites.
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Vice President Of MarketingEye Health America Feb 2022 - PresentGreenville, Sc , UsEye Health America (EHA) has seen substantial growth in the past five years and is currently operating with 96 physicians across 53 locations, 10 ambulatory surgical centers, and more than 1,200 employees in South Carolina, Florida and Georgia. With a wonderful team, I oversee all Marketing initiatives across EHA.
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Director Of MarketingEye Health America Feb 2021 - Feb 2022Greenville, Sc , UsEye Health America (EHA) was born after Clemson Eye in SC (where I started in 2016) and The Eye Associates in FL partnered with LLR, a private equity firm. I now oversee all marketing efforts for the entire EHA platform across SC & FL - including 23 practices, 5 ASC’s, over 60 providers and many more in the pipeline.
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Director Of MarketingClemson Eye Aug 2018 - PresentGreenville, South Carolina, Us -
Marketing ManagerClemson Eye May 2016 - Aug 2018Greenville, South Carolina, Us-Marketing the benefits of Clemson Eye Professional Services locally and in surrounding areas.-Develop, maintain, and implement the practice strategic marketing plan, goals, and objectives.-Develop and track marketing and advertising budget; coordinate annual review.-Coordinate market research, competition, demographics, potential, market share, etc.-Develop, maintain, and distribute the marketing tool kit for use at all clinical and surgical sites.-Responsible for graphic design for all marketing promotions, including advertising, literature, and displays for refractive and general practice needs.-Manage patient tracking database system, testimonial, and referral programs and reports, as needed, to assess efficiency of marketing initiatives.-Manage and update practice website to ensure effective and current practice promotion, and fulfilling information requests.-Oversee and direct all media placement, including television, radio, print, billboards, and other related media.-Design, produce, and distribute practice newsletter, as scheduled.
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Senior Media BuyerInfinity Marketing - Greenville, Sc Mar 2014 - Apr 2016Greenville, South Carolina, Us- Oversee the manufactured homes team and manage the media planning, buying and account coordination- Design and implement detailed project plans, establish milestones, and track deliverables- Actively listen to client objectives and concerns to maximize satisfaction- Continually monitor performance, utilizing comprehensive reports and KPIs to determine progress and effectiveness- Responsible for monthly and quarterly budget projections- Supervise and review team projects from conception through delivery and follow-up- Identify and implement solutions to allow team to operate more efficiently against tight deadlines- Plan, execute and manage digital campaigns utilizing Google AdWords through Search and Display, Facebook and LinkedIn- Generate weekly Search engine insights and optimizations- Pull and distribute monthly digital reporting -
Media BuyerInfinity Marketing - Greenville, Sc Feb 2011 - Mar 2014Greenville, South Carolina, Us- Responsible for daily account management, media planning and buying for various clients in the healthcare and communications industries- Work directly with clients to plan and execute both long-term and short-term marketing campaigns - Evaluate, negotiate, purchase and analyze media outlets, including Broadcast TV, Cable, Spot Radio, DJ Endorsements, Direct Mail, Print, Outdoor and Digital advertising- Identify the optimal mix of mediums to deliver an advertising message that utilizes cost efficiencies and achieves maximum exposure in reference to assigned budget, target demographic, reach and frequency- Order placement/confirmation, trafficking/revision management- Ensure client approved media plans are accurately run according to scheduled campaign via monthly invoice audits- Manage the communication and workflow between clients, creative agency, and media against client-specific requirements and targets- Monitor campaign performance in the marketplace by comparing media coverage and industry data via SQAD, Nielsen, Arbitron and Scarborough research- Manage and maintain all aspects of account services including budgeting, corporate-level reporting and project management
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Contracted Aov Project AssociateDuke Energy Corporation Apr 2010 - Nov 2010Charlotte, North Carolina, UsServed two contracts (spring & fall) to help prepare for plant shut downs. Worked in this role while pursuing a full time position following a move back to South Carolina from New York City. -
Marketing & Media CoordinatorThe Bounce Agency Jul 2010 - Oct 2010Brought in for a three month project to help support the marketing and media teams prepare a pitch for a new client. Worked in this temporary role while pursuing a full time position following a move back to South Carolina from New York City.- Responsible for coordinating the purchasing of print ad space in newspapers and magazines- Supported the media team and creative team for promotional campaign development- Assisted marketing department with competitor analysis- Created and maintained a database of print media outlets
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Business Development Project CoordinatorCline Davis & Mann Apr 2008 - Nov 2009New York, Ny, Us- Supported Managing Partners in multiple stages of the Business Development pitch process inclusive of tactical strategizing- Provided editorial, traffic and GS coordination and marketing management services in the production of RFPs, presentations and reports- Assisted lead Account Executive in market research and creative brief development- Created and maintained estimates and timelines for each project while remaining within budget- Managed various stages of presentation (logistics, presentation deliverables and follow ups)
Courtney Mitchell Skills
Courtney Mitchell Education Details
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Lander UniversityMarketing/Management -
University Of Tennessee, KnoxvilleGeneral
Frequently Asked Questions about Courtney Mitchell
What company does Courtney Mitchell work for?
Courtney Mitchell works for Eye Health America
What is Courtney Mitchell's role at the current company?
Courtney Mitchell's current role is VP of Marketing at Eye Health America.
What is Courtney Mitchell's email address?
Courtney Mitchell's email address is cm****@****eye.com
What is Courtney Mitchell's direct phone number?
Courtney Mitchell's direct phone number is +186465*****
What schools did Courtney Mitchell attend?
Courtney Mitchell attended Lander University, University Of Tennessee, Knoxville.
What skills is Courtney Mitchell known for?
Courtney Mitchell has skills like Advertising, Media Planning, Marketing, Media Buying, Social Media Marketing, Marketing Management, Marketing Communications, Online Advertising, Account Management, Digital Media, Competitive Analysis, Strategy.
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