Honesty, communication and quality are very important to me as a developer. I have had to painfully learn that code is not just code, because poor quality code can be unmaintainable, unstable and unreadable. Bad code requires much more effort, even after just a few days off and with the same developer. In the end, it costs more money to maintain bad code than to invest in good quality and clean code, so I strive to deliver high quality code that is maintainable, well structured and readable.