Cristina Melendez Email & Phone Number

Miami-Fort Lauderdale Area

Hired to strengthen ChenMed's employer brand and lead the recruitment marketing team in attracting clinical and nonclinical candidates for roles across multiple states.

Greater New York City Area

Continuing to overhaul VNS Health's digital presence while overseeing a fantastic team of full time employees, freelancers, and agencies. Responsible for four public websites (web development, SEO and content for consumers and recruitment), six social media profiles leveraging paid and organic tactics, team member social media advocacy including executive communications, email communications, digital reputation management, recruitment and digital marketing strategy, reporting, and insights.

Greater New York City Area

Hired to overhaul VNS Health's digital presence and communications, including social media, video, web, and reputation management

Greater New York City Area

Developed and executed overall digital strategy for NYCEDC and affiliated brands including NYC Ferry, NYCxDESIGN, Brooklyn Army Terminal, women.nyc, NYCruise, and others. Partnered extensively with NYC Mayor's Office and other prominent city agencies on digital communications and event support across the five boroughs.

New York, New York

Managed organic and paid social media strategy, development, and initiatives for Empire State Development's (New York State) "I LOVE NY" tourism brand​. Launched award-winning tourism campaign recognized by the Shorty Awards.

New York, New York

Managed social media community of over 1.8 million followers across platforms. Also part of the Marketing and Operations team that launched the 9/11 Memorial Museum to the public in 2014

Hallandale Beach, Florida

Special event support and sales for food & beverage teams at Gulfstream Park Racing & Casino. Events included corporate, private and community ran events leveraging the restaurants and creative spaces within the property.

Fort Lauderdale, Florida

Managed social media and digital communications and event support for Broward Palm Beach New Times. Served as marketing and sponsor support for Miami New Times communications and events.

Master Of Business Administration (Mba), Marketing, 4.0

Activities and Societies: Phi Kappa Phi- Honors SocietyCompleted MBA program with overall 4.0 GPA Studied abroad in Bangkok, Thailand.

Bba, Double Major: Marketing & Management Minor: Advertising

Activities and Societies: Alpha Xi DeltaDouble Major: Marketing and Management Minor: Advertising