Caroline Messier-Gémes Email & Phone Number

Montreal, Quebec, Canada

Montreal, Canada Area

Montreal, Quebec, Canada

Montreal, Canada Area

• Strategies
• Assist in management of the trade marketing plan and strategies to maximize performance of new product launches and drive incremental sales on the core business;
• Act as liaison, ensure alignment and streamline the flow of communication across the Sales and Brand Marketing teams on retailer/field sales needs and marketing initiatives;
• Leverage insights to help influence marketing plans to ensure customer/retailer needs are addressed and met;
• Assist in the fiscal planning process to ensure that retailer specific programs are effectively planned, captured and budgeted;
• Participate in development of a holistic and strategic plan for the yearly trade show calendar and assist in the management and execution of the program;

Montreal, Canada Area

• Develop exclusive programs for different accounts
• Serve as the point of contact for all marketing inquiries for the brand
• Other responsibilities listed under the Marketing Coordinator position

• Manage and lead the entire life cycle of a product from development to discontinuation; including product development, advertising, etc.
• Carry out the development of new products alongside other departments
• Create and execute strategic marketing plans to promote different products
• Analyze market and competition, keep track of trends and consumer preferences
• Ensure representation of the brand throughout all marketing initiatives

Lachine, Quebec

• Created concrete marketing analysis models of Nielsen’s data for upper management
• Developed strategic frameworks for the marketing team regarding industry trends
• Implemented said frameworks during on-site research for multiple clients

• Managed the creation of offering proposals to potential customers for the sales team
• Contributed to new product development with the R&D and marketing teams
• Prepared consumer reports on Marcelle products pinpointing sales risks & opportunities

• Coordinate approximately 200 dancers to ensure smooth presentation flow
• Train and manage a team of four volunteers, as well as a security team

• Supervised customer service activities and addressed all concerns promptly
• Directed a team of service personnel, including dealing with conflict resolution
• Trained new staff members on critical store procedures and company policies

Graphic Design And Page Layout Certificate

Bachelor'S Degree, Marketing

Dec, General Social Sciences

Education record