Strategies• Assist in management of the trade marketing plan and strategies to maximize performance of new product launches and drive incremental sales on the core business;• Act as liaison, ensure alignment and streamline the flow of communication across the Sales and Brand Marketing teams on retailer/field sales needs and marketing initiatives;• Leverage insights to help influence marketing plans to ensure customer/retailer needs are addressed and met;• Assist in the fiscal planning process to ensure that retailer specific programs are effectively planned, captured and budgeted;• Participate in development of a holistic and strategic plan for the yearly trade show calendar and assist in the management and execution of the program;• Explore opportunities to gain efficiencies and improve processes that link Marketing activities with the activities of the Sales team and harmonize efforts across the brands;• Analyze POS results and trends to identify areas of growth and opportunity; Operations• Participate and lead regular status meetings with Sales and Brand Marketing teams to ensure proper visibility and communication of brand plans, retailer programs and activities; and to ensure key milestone dates are met for commercial readiness;• Participate in the development of the promotional calendar strategy and manage execution of all trade marketing programs;• Assist in creation and development of sales support tools (retailer presentations, promotional materials, samples, collateral, etc.);• Manage, update and publish a competitive tracker with Sales and Marketing;• Monitor all trade initiatives and activities to ensure brand equity and integrity are maintained and consistent with brand DNA.

• Develop exclusive programs for different accounts• Serve as the point of contact for all marketing inquiries for the brand • Other responsibilities listed under the Marketing Coordinator position

• Manage and lead the entire life cycle of a product from development to discontinuation; including product development, advertising, etc.• Carry out the development of new products alongside other departments• Create and execute strategic marketing plans to promote different products• Analyze market and competition, keep track of trends and consumer preferences• Ensure representation of the brand throughout all marketing initiatives

• Created concrete marketing analysis models of Nielsen’s data for upper management• Developed strategic frameworks for the marketing team regarding industry trends• Implemented said frameworks during on-site research for multiple clients

• Managed the creation of offering proposals to potential customers for the sales team• Contributed to new product development with the R&D and marketing teams• Prepared consumer reports on Marcelle products pinpointing sales risks & opportunities

• Coordinate approximately 200 dancers to ensure smooth presentation flow• Train and manage a team of four volunteers, as well as a security team

• Supervised customer service activities and addressed all concerns promptly• Directed a team of service personnel, including dealing with conflict resolution• Trained new staff members on critical store procedures and company policies