The largest telecom equipment and software supplier focused solely on access solutions for broadband service delivery. Leading fiber optic solution portfolio helping customers build the most advanced telecommunication networks in the world.Responsible for developing and executing the marketing strategy and business development activities for the “Fiber Innovators” market segment to generate demand for Calix fiber solutions. This segment includes Fiber CLEC’s, Electrical Cooperatives, Municipalities, Wireless Internet Service Providers (WISP’s) and Hospitality markets. • Perform market research for strategic marketing plan development targeting key growth markets. • Develop messaging/positioning and lead all inbound and outbound marketing activities to generate demand in “Fiber Innovator” market segment.• Identify and coordinate business development activities to drive additional revenue opportunities.• Subject Matter Expert (SME) for fiber based solutions targeted at “Fiber Innovator” markets.• Advise customers on current market and technology trends related to fiber based networks.

The Pedowitz Group is a consulting firm that maximizes the investment made in marketing. A results-driven company with a focus on helping customers improve their effectiveness in demand generation. Benefits include: • Increased lead quality and quantity • Higher conversion rates • Higher revenue • Lower costs of customer acquisitionResults allow marketing to measure their effectiveness and contribute predictable, repeatable and scalable top-line growth to an organization.

COMMSCOPE is a $6.0 billion global Fortune 500 company supplying network infrastructure solutions to the wireless, enterprise and broadband telecommunications industry.Responsible for all digital marketing functions including website and marketing automation tools, corporate branding, content marketing and messaging across all markets and segments. Managed marketing operations, metrics, analytics and reporting functions. Led a team of 16. • Drove marketing transformation from cost center-based model to revenue-generating model leveraging a marketing automation platform, digital campaigns and analytics to build accountability and measure ROI• Created content marketing strategy and drove the development of customer-centric relevant content to enhance engagement. Leveraged interactive content.• Set the vision, then developed and implemented a comprehensive digital marketing strategy that enhanced web presence, search functionality, navigation structure and overall user experience.• Transformed digital web content to become more engaging and improve user experience, educate prospective clients and improve SEO results.• Led comprehensive marketing integration for $3B acquisition which included crafting a strategy for web content migration and acquisition branding• Manage marketing operations including marketing automation platform, reporting and analytics, technology assessment, processes as well as digital campaign development and execution

Responsible for building global Strategic/Solutions Marketing and Content Marketing teams across all businesses. • Collaborated with SVP to execute company-wide marketing reorganization initiative and begin implementation of revenue marketing philosophy to build accountability and measure ROI.• Created new Strategic Marketing, Strategic Messaging, Solutions Marketing and Content Marketing functions and aligned all messaging with strategic business objectives and revenue marketing philosophy.• Led development and launch of global corporate branding initiative, including Mission, Vision, Values and aligned all business messaging through holistic brand positioning – “Your Network Runs on CommScope”

Responsible for external marketing, new market development, market research, events, branding and messaging for broadband solutions to all market segments.• Organized and led a cross functional company-wide team to pursue Broadband Stimulus Awards, securing over $25 million in awards within 7 months, growing to $60 mill for project.• Identified new market opportunities in power utility, wind farm and Federal markets, generating $500k in new business in Federal and $200k in wind farms within 9 months• Incubated and commercialized new BrightPath FTTx solution/business. Created and led organizational structure comprising Product Management, Tech Services, Engineering and Tech Sales focused on the optical solutions market. Grew business to $2 mill and positioned for growth.• Evaluated and participated in M&A activity, licencing agreements and joint development partnerships.

Successively promoted from Product Manager to VP Product Management and Marketing functions for the Broadband division with a P&L of $450M and leading a team of 12. • Prepared, analyzed and presented P&L performance metrics to the executive staff during Quarterly Business Review meetings designed to prepare for quarterly reporting• Achieved record profitability for Coax product line based on strategic plan including product pruning, pricing strategy, and promotion of higher margin products• Instilled business best practices from coax product line into fiber and conduit businesses.

Global responsibility for coaxial cable product line (largest product line) with $350M P&L responsibility.• Created business plan leading to dramatic profit improvement and optimization of global supply chain.• Set in motion a strategy for low-cost international supply chain dramatically reducing cost structure.

Promoted from Engineer to Product Manager to Director of Sales and Marketing. Directed team of 9 with $10M in P&L responsibility, and developed and implemented a strategic marketing and sales strategy for all products.• Grew sales from $2 million in 1998 to $10 million in 2001• Established and managed a new sales organization focused on servicing MSO's, CAP's, OEM's and independents to support this new broadband business unit

• Developed new and innovative fiber optic products including modular housings, splice trays, OSP enclosures, cable assemblies and fiber raceway components