Carl Meyerhoefer Email & Phone Number

Kansas City, MO, US

San Jose, California, US

• The largest telecom equipment and software supplier focused solely on access solutions for broadband service delivery. Leading fiber optic solution portfolio helping customers build the most advanced telecommunication.
• Perform market research for strategic marketing plan development targeting key growth markets.
• Develop messaging/positioning and lead all inbound and outbound marketing activities to generate demand in “Fiber Innovator” market segment.
• Identify and coordinate business development activities to drive additional revenue opportunities.
• Subject Matter Expert (SME) for fiber based solutions targeted at “Fiber Innovator” markets.
• Advise customers on current market and technology trends related to fiber based networks.

Milton, GA, US

• The Pedowitz Group is a consulting firm that maximizes the investment made in marketing. A results-driven company with a focus on helping customers improve their effectiveness in demand generation. Benefits include:
• Increased lead quality and quantity
• Higher conversion rates
• Higher revenue
• Lower costs of customer acquisitionResults allow marketing to measure their effectiveness and contribute predictable, repeatable and scalable top-line growth to an organization.

Hickory, North Carolina, US

• COMMSCOPE is a $6.0 billion global Fortune 500 company supplying network infrastructure solutions to the wireless, enterprise and broadband telecommunications industry.Responsible for all digital marketing functions.
• Drove marketing transformation from cost center-based model to revenue-generating model leveraging a marketing automation platform, digital campaigns and analytics to build accountability and measure ROI
• Created content marketing strategy and drove the development of customer-centric relevant content to enhance engagement. Leveraged interactive content.
• Set the vision, then developed and implemented a comprehensive digital marketing strategy that enhanced web presence, search functionality, navigation structure and overall user experience.
• Transformed digital web content to become more engaging and improve user experience, educate prospective clients and improve SEO results.
• Led comprehensive marketing integration for $3B acquisition which included crafting a strategy for web content migration and acquisition branding

Hickory, North Carolina, US

• Responsible for building global Strategic/Solutions Marketing and Content Marketing teams across all businesses.
• Collaborated with SVP to execute company-wide marketing reorganization initiative and begin implementation of revenue marketing philosophy to build accountability and measure ROI.
• Created new Strategic Marketing, Strategic Messaging, Solutions Marketing and Content Marketing functions and aligned all messaging with strategic business objectives and revenue marketing philosophy.
• Led development and launch of global corporate branding initiative, including Mission, Vision, Values and aligned all business messaging through holistic brand positioning – “Your Network Runs on CommScope”

Hickory, North Carolina, US

• Responsible for external marketing, new market development, market research, events, branding and messaging for broadband solutions to all market segments.
• Organized and led a cross functional company-wide team to pursue Broadband Stimulus Awards, securing over $25 million in awards within 7 months, growing to $60 mill for project.
• Identified new market opportunities in power utility, wind farm and Federal markets, generating $500k in new business in Federal and $200k in wind farms within 9 months
• Incubated and commercialized new BrightPath FTTx solution/business. Created and led organizational structure comprising Product Management, Tech Services, Engineering and Tech Sales focused on the optical solutions.
• Evaluated and participated in M&A activity, licencing agreements and joint development partnerships.

Hickory, North Carolina, US

• Successively promoted from Product Manager to VP Product Management and Marketing functions for the Broadband division with a P&L of $450M and leading a team of 12.
• Prepared, analyzed and presented P&L performance metrics to the executive staff during Quarterly Business Review meetings designed to prepare for quarterly reporting
• Achieved record profitability for Coax product line based on strategic plan including product pruning, pricing strategy, and promotion of higher margin products
• Instilled business best practices from coax product line into fiber and conduit businesses.

Hickory, North Carolina, US

• Global responsibility for coaxial cable product line (largest product line) with $350M P&L responsibility.
• Created business plan leading to dramatic profit improvement and optimization of global supply chain.
• Set in motion a strategy for low-cost international supply chain dramatically reducing cost structure.

Edgewood, New York, US

• Promoted from Engineer to Product Manager to Director of Sales and Marketing. Directed team of 9 with $10M in P&L responsibility, and developed and implemented a strategic marketing and sales strategy for all products.
• Grew sales from $2 million in 1998 to $10 million in 2001
• Established and managed a new sales organization focused on servicing MSO's, CAP's, OEM's and independents to support this new broadband business unit

Edgewood, New York, US

• Developed new and innovative fiber optic products including modular housings, splice trays, OSP enclosures, cable assemblies and fiber raceway components