Chris Gleeson Email & Phone Number

Bellevue, Washington, Us

Product Marketing Management:o Build positioning statements, marketing beats and comprehensive strategies for each campaign.o Lead marketing channel groups to develop creative centers, channel approaches, and lead tactical execution including preview planning.o Collaborate with regional teams to build custom campaigns and tailored approaches to each market.Work with Consumer Insights and Business Intelligence teams to identify trends, opportunities, and points of innovation.o Manage and evaluate critical metrics across campaigns.o Identify cross-studio marketing opportunities.Franchise Coordination:o Maintain and update master franchise calendar with campaign updateso Close communication with Business Intelligence and Consumer Insights to maintain up-to-date reports of identified key success metrics.o Pitch in on other Franchise team projects and responsibilities such as Entertainment marketing plans and Event marketing plans as necessary.Brand Management:o Assist and advise other teams on brand integrity matters.

Bellevue, Washington, Us

I oversaw the planning and execution of marketing campaigns for Magic: The Gathering's Secret Lair series of direct-to-consumer products, as well as mechanic-driven ancillary Magic tabletop releases such as Time Spiral Remastered and Modern Horizons 2.

Bellevue, Washington, Us

o Schedule, create, and publish web and mobile content to support Magic: The Gathering on DailyMTG.como Oversee day-to-day operation of DailyMTG, planning all content, contracting with external writers and creators, and removing blockages to hit daily publication deadlineso Collaborate closely with Magic's communications team to support cardset and game releases on DailyMTG and in social mediao Coordinate with other departments to shepherd major product and competitive play announcements through editorial, legal, and executive approvalso Facilitate and monitor handoffs between translation teams for localization to suit international audienceso Developed a brand-new Jira pipeline internally to mitigate risk around sensitive materials and ensure unreleased and highly confidential information is properly safeguardedo Collaborate with social media and marketing teams to bolster the live environments for MTG Arena and Magic Onlineo Utilize learnings from readership analytics to shift and adapt publication calendar toward best-performing contento Coordinate seasonal preview plans with external partners to build excitement for new Magic set releases and highlight new digital and in-store play eventso Manage bottlenecks and shifting priorities across departments to shield Magic from potential internal and external conflictso Support editorial needs in the extended brand, R&D, and legal departments by identifying potential pitfallso Maintain and disseminate Magic: The Gathering brand style guide to promote consistency of voice across internal and external platformso Provide on-site support at premier play events around the globe to publish excellent text coverage of pro-level Magic tournaments

Assisted speakers with sessions; guided attendees to points of interest throughout the conference; maintained order before, during, and after scheduled events; and smiled a whole lot.

o Wrote characters and locations for unannounced PC titleo Crafted lore tying many diverse worlds into one comprehensive universeo Worked with team to connect core gameplay mechanics to character personalities and narrative

Salt Lake City, Ut, Us

o Edited product descriptions for grammar, spelling, usage and style, adhering to the zulily copy style guide and the AP Stylebooko Rewrote content for clarity and consistency, if necessaryo Maintained live product pages, making needed adjustments and corrections quickly and efficientlyo Provided feedback to writers regarding editorial changeso Managed own workload and deadlineso Developed an understanding of hard goods and apparel fabrication, content, fit and other related technical product details

Salt Lake City, Ut, Us

o Wrote up to 150 pieces of new product copy per day, in addition to event descriptionso Created compelling content to educate customers and maximize sales, while mastering zulily voiceo Worked with merchant teams to accurately and effectively communicate product informationo Developed an understanding of apparel content, fit and other related technical product detailso Responded to merchant team requests and product page edits quickly and accurately

Richfield, Minnesota, Us

o Coached new hires and coworkers in proper service procedureso Trained as backup to inventory management specialist, keeping detailed records of all inventory o Handled returns, exchanges, and many other services to maintain a strong relationship between the company and our customers

Richfield, Minnesota, Us

o Store leader in customer service surveys and satisfaction indexeso Redefined Department Host role responsibilities to enhance customer engagemento Coached coworkers in best customer relations practiceso Maintained expertise and familiarity with current computing technologyo Promoted merchandise security and department upkeep within the sales team

o Designed all characters and scenes for murder-mystery gameo Owned narrative direction throughout gameplay to ensure that the story was conveyed effectively and evocatively even in a game with no dialogue

o Solved day-to-day problems and maintained facility operationso Coordinate shifts and responsibilities for 5 subordinate lifeguardso Ensured patron safety and enjoymento Mentored younger guards to promote safety and professional behavior

Wrangled small groups of 5-6 year olds, proving there’s nothing that can’t be overcome by teamwork, patience, flexibility, and good ol’ playground bribery

• Maintained the library’s 1.8 million volume collection• Circulated books and media to faculty, staff, and students• Assisted students with library research• Guided students to online journals and databases with clear and succinct instructions

Bachelor Of Arts, Major In English, Minor In History

Advanced Certificate In Irish Cultural Studies With Distinction, Irish Folklore; Modern Irish Literature; Irish And British History